Dan Dare. Try living in the real world. SH in Europe is about price and frequency in 2018. Long haul not far behind. IAG is highly profitable and believe it or not actually carries out research before investing millions in changes. Somehow the 40 million plus passengers BA fly every year plus millions more with other group airlines are simply just not going to go elsewhere!
Furthermore these continual attacks on Alex Cruz are nothing more than typical British racism that pervades our society. I say that as a born and bred Englishman very disillusioned with our blinkered narrow minded and misplaced elitist view of our own self importance.
Sorry caught me on a bad day!