BA will lose business over this: much flying is discretionary and they are densifying now to the extent that even short-haul is unacceptable. I am average size, but the new A320 Seat pitch does not have room for my legs to fit without occupying space from neighbouring seats. Long-haul prior to densification was already unacceptably cramped if the seat in front reclines at all - again nowhere to fit the legs without spreading to the neighbours.
The answer is not to fly IAG any more. I hope they can survive Mr Cruz's destruction.