A very informative post from nighthawk117. I believe he is spot on in his first sentence - last paragraph. Recent
PR releases at SEN have given equal prominence to Stobart Air as Flybe. I think next year will see a concerted effort to promote Stobart as an up front airline, not just as an aircraft operator that relies on others' brands and marketing.
It will be very small scale, but in my view that's the direction they are going.