Originally Posted by
BEagle
I don't read the ST as it's behind the Dirty Digger's paywall....
However, in other news I see that the new Defence Secretary has stopped a pointless, wasteful £520K 'rebranding' attempt by some daft pongo committee - see
Army halts plans to ditch 'Be the Best' slogan - BBC News
It seems that the pongo committee considered 'being the best' to be "dated, elitist and non-inclusive" and that it didn't "resonate with many of our key audiences".
Fortunately Willy thought otherwise and had such nonsense stopped! But not before £520K had been wasted....
"Be the best" seems to have bit more about it than the below, but really, why do the forces have to have such nonsense to begin with?
