Move over Qantas

[B772]

Brand Finance, the world’s leading independent branded business valuation and strategy consultancy has named Aeroflot as the world's strongest airline brand globally in 2017.

I assume we will see Air Asia as the safest next !

[Dan_Brown]

An outfit is only as safe as it's last flight, is it not? Don't count the chickens...

[Capn Bloggs]

Hold it. Has this been independently verified by airlineratings.com?

[LostProperty]

Be that as it may, if there were half a dozen "top" airlines and Aeroflot each with a plane lined up at Moscow and all offering free round-the-world trips, the Aeroflot would be the last to fill.

[flyhardmo]

Aeroflot as the world's strongest airline brand globally in 2017.

Doesn't say safest.

[aviator_38]

See

The world's most powerful airline brand? You'll never guess

Cheers

[tail wheel]

Top 10 | Most powerful airline brands

• Aeroflot
• Aeromexico
• American Airlines
• China Southern Airlines
• Delta
• Emirates
• Jetblue Airways
• Southwest
• Turkish Airlines
• Westjet Airlines

According to Brand Finance

No accounting for some people's taste!!

[Deejaypee]

Probably more to do with the amount of Rubles and Pesos paid than taste I would suggest!

[haughtney1]

Just an observation, why would anyone in their right mind expect Qantas to be in the top 10, let alone 20 or 30? It's a bit player in a global market with limited brand appeal or exposure.

[maggot]

Originally Posted by haughtney1

Just an observation, why would anyone in their right mind expect Qantas to be in the top 10, let alone 20 or 30? It's a bit player in a global market with limited brand appeal or exposure.

Its a joke based on some other recent 'independent' findings.

[crosscutter]

Originally Posted by haughtney1

Just an observation, why would anyone in their right mind expect Qantas to be in the top 10, let alone 20 or 30? It's a bit player in a global market with limited brand appeal or exposure.

Pretty sure after seeing Aeroflot on the list, every airline and their loyal unsound minded customers would expect to be on the list. The focus was on the credibility of the list not necessarily that QF should be there.

[Angle of Attack]

Top 10 | Most powerful airline brands

Aeroflot
Aeromexico
American Airlines
China Southern Airlines
Delta
Emirates
Jetblue Airways
Southwest
Turkish Airlines
Westjet Airlines

According to Brand Finance

Now the fact that the airlines appear in alphabetical order triggers my b*****t detector straight away.

[AerialPerspective]

Originally Posted by haughtney1

Just an observation, why would anyone in their right mind expect Qantas to be in the top 10, let alone 20 or 30? It's a bit player in a global market with limited brand appeal or exposure.

Actually, Qantas has been high on similar lists for many, many years, even globally but obviously with the fact they don't fly to as many places in Europe anymore their market presence has reduced. However, despite what this rubbish survey says, Qantas is still one of the most recognizable brands in the world.

[tail wheel]

The previous alphabetical list comes from THE TELEGRAPH and appears to be BS.

This BRAND FINANCE article seems to be more believable.