Who are these flights going to benefit? You can easily pick up a return from LON-NYC for £250. Even if they offered a free fare and pay only for the taxes, surely they cannot get the prices down to less than that??
Even when Zoom touted low cost flights to New York, it was a struggle to get anything for less than £300. Now with traditional airlines offering non-stop flights slashing their prices, is now really the time?
I'm keen to see how the prices will turn out. I believe they are released next week, so I may be back to eat humble pie, but I really cannot see this lasting.