Silverjet vs BA commercial
 

http://www.weareis.com/sivilisedtv/

http://www.youtube.com/watch?v=jxs106rp5RQ


Watching both of the clips I think you get the idea...:ugh:

I wonder which one had the higher budget?!?! :hmm:

SJ is a great advert
 

I loved the SilverJet, but what about any copyright infringments...If that was Easi knocking, they would have a big man knocking of the door...demanding withdrawal.

Another good Silverjet advert...
http://uk.youtube.com/watch?v=jgYDohoobOw

That "Women Only loo's" one is funny, but the other one is pretty poor - even though the obvious intention is to parody the original BA commercial, its still lacks originality :hmm:

The first post says it all. You have to remember the 1989 ad to 'get' the new one.

Strikes me as a bit of advertising agency intellectual m*st*rb*tion rather than a fully thought through campaign.

Come on Silverjet - you can do better (and need to)!

And the other difference, of course, is that British Airways will still be here in 5 years' time.

Completely agree with oncemorealoft.

A stunning lack of ideas and originality. I remember the BA ad, but Silverjet have clearly waster their energy and missed the point for most folks today.

Silverjet are suffering from the 'opposition syndrome', to use a political term. Just an uninspiring swipe at something their opponents did.

And what do they think they are saying with that ad? 'We aspire to give a few people the BA experience of 20 years ago'? Great.

As a regular air traveller, I kind of hoped premium class air travel experience has moved on in the last two decades, but at least Silverjet's cards are on the table now. I know to avoid them.

Note to Silverjet: Get your own ideas and create something your competitors will be jealous of, instead of admitting your jealousy of BA.

Next...

Any respect I had for Silverjet has just gone out the window. One minute they are claiming to be "sivilised" next minute they are using lesbian suggestions to sell one of their "perks" :=. Pretty lewd for an airline that is about to serve an Islamic republic.

As for "women only" toilets, does this mean they also have a "men only" toilet where we can leave the seat up?? :}

Do you suppose the cabin crew hug every passenger when they get on? That could get me to Luton. Not much else would.

The first ad has probably got something to do with the fact that a goodly number of the movers and shakers are ex BA. Love the girls or is that being homophobic.

Why is the second one lewd? Haven't you noticed girls always go to the lav together, just because one had messy hair you asume that they have been up to no good, You people have got such one tracked minds!!! ;)

Is the Silverjet ad (BA style one) being broadcast on TV or is it internet only?

Just had a look at tickets, you can get a return fare to NewYork for £1300 from Luton... and the same for Dubai.

Interesting website they've got there.
Hmm.

I just had a look at the ticket prices, all examples I tried were around 30-50% cheaper than the equivalent BA seat.

"I just had a look at the ticket prices, all examples I tried were around 30-50% cheaper than the equivalent BA seat. "

Which just goes to show they're having absolutely no impact on BA as otherwise they would be matching Silverjet's fares.

So as a consumer you have the choice: up to LTN for one of two Silverjet departures to Newark or across to LHR and choose one of 8 (I think) BA departures to JFK and earn miles and be safe in the knowledge that if the a/c goes t*ts up there's a better chance of back up from BA.

Such is competition: enjoy it while you can!

The 1989 advert for BA was quite a good campaign. it won several awards in the advertising world IIRC.
But it also underlined the " BA attitude " , as everybody at the time remarked " What happened to the Ear ? " You see it during the the early stages , but with the finished product , Its Gone !
Were they trying to sub-conciously tell us that they don't listen ???:confused:

I think the Silverjet one is better.

I bet it cost less too.

Not a bad idea for an Ad.

It will be remembered (isn't that the purpose of Ads) by some (you) for it's lack of originality and by the self-loading-cattle for it's entertainment value and recall when it's time to buy a ticket.

Now if only BA were dumb enough to publicly object, then this Ad would be worth even more in getting the Silverjet name in front of the buyers

I think the Silverjet ad is poor. The idea is a bad one and further to this, it suffers from style over content. Misses the point by a country mile.

A better idea would be to completely avoid getting hung up on BA and exploit the service points of difference they have with their offering.

Everyone has to start somewhere, but I think Silverjet need to stop going down this route. It's not too late to pass this ad off as naive misadventure and get on with the job in hand.

People love innovators, so Silverjet - being a premium brand - should start as they mean to go on. They should hire the chaps behind the Honda ads - Wieden & Kennedy. Those ads are clever, entertaining, ooze class and they make you think you're 'in the know' for driving a Honda.

And no - I'm not drawing comparisons between Honda and Silverjet. I'm merely using Honda as an example of premium brand marketing.

Can't believe that Silverjet spent a fortune reforming and hiring the original makers of the BA ad. Surely someone should've questioned such a massive misjudgement?

PS - The total cost of the new ad was a lot more expensive than the original, inflation taken into account.

PPS - To remember an ad is not the sole purpose. I continually remember the Picture Loans TV ads. I remember what a tw*t that guy is and I remember never to go to Picture Loans for a loan.