Flare Damit, if we take your argument to a logical conclusion, it does not matter what colour the a/c are, and all of them should therefore be white, for example.

Personally, I like to know who is flying me. As you may have gathered from my previous post on this subject, I am not at all keen on the new brand of image/PR consultants ravaging British business. However, it must take a particularly 'limp' individual not to see the value of a sound corporate identity. Most bods here happen to think that this particular identity is not as sound as the old one.

Don't see the point in anybody grumbling about the Gerry's destroying shareholder value in overpaying for another acquisition myself. :) :) :) <img src="rolleyes.gif" border="0"> <img src="rolleyes.gif" border="0"> :) :)

Ah yes Wilfred corporate identity, if you buy into that old adage then nobody would be buying half the things they do now, its price, service, reliability and saftey (in this game). Image is for the more wealthy and discerning which does'nt really apply to the charter market ( although i do concede Britannia might have the edge there ).White all over is a pain to keep clean, the ultimate is to rub the green off all over and make it shiney, a bit like AA, no paint costs no extra weight and does'nt show the dirt so easily. If you want corporate identity have it inside the cabin, after all thats where the pax spend ALL their time.The question stil remains WHAT is actually wrong with this new scheme?

Simple; its naff and a intelligent child of five could have done better rather than the overpaid graphic designer and associated consultancy.

True, a lot of punters couldn't give a hoot about the exterior of aircraft but the whole point is a firm has a "distinctive" identity which separates it out from the crowd. I suppose its pop psychology; eg. BA Landor scheme equals prestige, a touch of finesse, whereas BA utopia equals cheap and nasty.

Awful colors I agree. TUI must have paid a lot of money to get this logo done, and force it on all the airlines of its group.All their travel agencies in Germany are also showing this childish feel good design...
Interestingly , if one look closely at the Hapag Lloyd 737 photo on "hanginthere" link , you can see that the HLF 737 is registered in Greece .. So the doomsday EU deregulation scenario is slowly taking shape...
By the way, was the original Britannia livery a copy of the Boeing colors or was it the other way around ? ( except for the "old lady" of course )

To answer a question with another - what was wrong with the old livery? was it 'broke'? And when every bean counter in the world rings his/her little hands together and wails about huge losses - does the cost of re-branding an entire fleet figure highly in the grand money making scheme of things?

anyone wanna bet that two or three new logos will float about for a few months, then as bean counters become even more worried the whole thing is quietly 'postponed'...

when all is said and done, there'll be more said than done.

I would not have minded it if they did a good stylish job of it.

Who knows in the next couple of years they may do a BA and put the old lady back where she belongs.

[ 29 December 2001: Message edited by: Captain Chaos 747 ]</p>

It is gratifying to think that a livery change could warrant such interest as to run to 4 pages, but there really is a lot of harping-on taking place here. It has now been said several times on this thread, this is not just Britannia, but the whole Preussag group of airlines that is adopting the corporate colour scheme. Admittedly, I have not yet seen a picture of any Corse Air aircraft similarly attired, but why does Brits get all the stick for the livery and no one else?

Equally, I also find some of the blatantly xenophobic remarks on here to show very poor taste.

It is highly unlikely that "they will do a BA" in the next couple of years with the old lady, CC747, unless the various entities were to be sold off again for some reason or other. The currently stated policy is that for cultural and marketing reasons, separate airline names will be retained under a common brand - TUI. The only likely way that they would do a BA in the future is to do a Caledonian by sidelining and then dumping the various marques to become a single Euro-airline.

For all sorts of practical reasons, we'd all have to be playing by one set of rules throughout the EU for it to happen, and that would appear to be a dream of (E)Utopian proportions in the light of current national practices!

I must admit to be less than enthusiastic about what I consider to be a particularly dull and unimaginative livery for such a large and powerful grouping. However, I also don't believe that it will have the same impact on a totally different market from that involved in the BA tail-fin fiasco which was accompanied by a lamentably unresearched change in branding stategy.

Finally, the peculiar logo on the fin is supposed to be a stylised graphic of the initials TUI, made to represent a wink . . . . at least, I believe I interpreted the vowel in that last word correctly <img src="smile.gif" border="0">

Which is why it is called the Winky Wanky bird :)

I'm going to start a corporate branding image company, easy money, my 6 year old son can do better than the one which they have come up with so far !!

shame, let a few 'experts' lose & see what happens !!

sky9, you need to understand the art of subtlety.

Don’t worry folks, you won’t be seeing too many of the new paint jobs.

With the way things are at the moment, the only aircraft that have been painted are the ones that needed a re-paint anyway. All the rest will be left in the old livery until the business gets over the current hiatus.

I don’t think too much of the new scheme either. However I’m very glad that we are safely ensconced within a very large group and because of this, we stand a good chance of coming through this better than some outfits. If the price of this job security is that they paint all the aircraft sky blue pink with yellow dots, who cares?

The logo might well be "...logo on the fin is supposed to be a stylised graphic of the initials TUI, made to represent a wink..."

To me, it looks like a toilet.

I can well udnerstand the desire to brand all corners of a company but we have seen so many re-branding efforts be ridiculed that one one has to question it.