Thai A330 accident at BKK
Originally Posted by fft100
Is it really Star Alliance policy to "blur the logo" ?!?
Originally Posted by martynj3
...position along the boundary fence confirm this was an excursion?
Last edited by andrasz; 9th Sep 2013 at 08:44.
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Definitely excursion not overrun. Runway 19L reopened for takeoff only from beyond the site of the yet to be recovered A330. According to NOTAM the TORA 2000m, full runway length is 4000m.
No, it is a manifestation of the asian policy of trying to avoid losing face whatever it costs
That's why, if you ever see an interview with airline personnel following an accident, you will rarely if ever see any visible airline branding that might be likely to stick in the viewer's mind.
Of course it's not helped when airline spokespersons make disingenuous statements like this, following the Air Canada CRJ accident at Fredericton in December 1997:
(explaining that removing the logo was standard practice after a crash): "The aircraft no longer belongs to Air Canada; it is now in the possession of the insurance underwriter."
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Speaking as someone who's job description at some time included the not so enviable task of having to stand in front of cameras after an accident or incident:
IMHO in this particular case, the best line would have been to commend the crew for a good outcome of a potentially rather unpleasant mechanical malfunction, apologise to the passengers involved, then do absolutely nothing more. The whole paintover did more damage to the brand - implying it is something to be ashamed of - than it saved. In the internet age old communications habits just make things worse.
AFAIK there was no such nonsense with a somewhat battered triple7 sitting on the piano keys at Heathrow, to mention just one well handled serious incident.
IMHO in this particular case, the best line would have been to commend the crew for a good outcome of a potentially rather unpleasant mechanical malfunction, apologise to the passengers involved, then do absolutely nothing more. The whole paintover did more damage to the brand - implying it is something to be ashamed of - than it saved. In the internet age old communications habits just make things worse.
AFAIK there was no such nonsense with a somewhat battered triple7 sitting on the piano keys at Heathrow, to mention just one well handled serious incident.
Last edited by andrasz; 9th Sep 2013 at 11:54.
Of course it's not helped when airline spokespersons make disingenuous statements like this, following the Air Canada CRJ accident at Fredericton in December 1997:
(explaining that removing the logo was standard practice after a crash): "The aircraft no longer belongs to Air Canada; it is now in the possession of the insurance underwriter."
(explaining that removing the logo was standard practice after a crash): "The aircraft no longer belongs to Air Canada; it is now in the possession of the insurance underwriter."
In the spirit of keeping up the logo chatter
I actually got the top of my head whitewashed while coming out from underneath an accident aircraft a day after the prang. They just use the equivalent of buckets and mops to do the job.
In today's technology photoshopping the available newsworthy photos would be easier.
OK back to tech issues
One of the earlier photos seem to show gear tracks in the excursion. So what was the nature of the gear problem that was stated (by the airline) to have caused this ?
I actually got the top of my head whitewashed while coming out from underneath an accident aircraft a day after the prang. They just use the equivalent of buckets and mops to do the job.
In today's technology photoshopping the available newsworthy photos would be easier.
OK back to tech issues
One of the earlier photos seem to show gear tracks in the excursion. So what was the nature of the gear problem that was stated (by the airline) to have caused this ?
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Logo Nonsense
Simple question - on the logo blurring - why is anybody related to the airline allowed to go anywhere near a crashed aircraft before whatever first responders have finished and the initial on site investigation by the relevant authorities has been complete.
What's the conversation here - "Hey guys we know you're all busy doing the investigation, but head office wants our logo blurred asap, can we get a crane up blur out the logo, and you can just carry on with the investigation"
What's the conversation here - "Hey guys we know you're all busy doing the investigation, but head office wants our logo blurred asap, can we get a crane up blur out the logo, and you can just carry on with the investigation"
Last edited by hitchens97; 9th Sep 2013 at 15:35.
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An engine will be c$8m each, a nosegear is c$1.5m, so even without other hull repairs we're nudging $20m. however, if leased then it could be insured at $50m so could be repairable.
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I departed BKK today at 10.41Z on GA869 to CGK.Pushback delayed by 6 minutes due to single runway operation.
Said A330 looking sorry for itself off the side of runway 19L.
MSN66 being an early airframe and earmarked for replacement in the not too distant future may preclude this airplane being repaired?.
Due back into BKK tomorrow around 16.30 LT,hopefully without a delay.
Said A330 looking sorry for itself off the side of runway 19L.
MSN66 being an early airframe and earmarked for replacement in the not too distant future may preclude this airplane being repaired?.
Due back into BKK tomorrow around 16.30 LT,hopefully without a delay.
Thai A330 accident at BKK
Does anyone remember a similar instance of an A330 "spontaneously" collapsing after what appears (so far obviously) a fairly routine touchdown ?!
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CX780
Nose Gear collapsing? The same a330 hitting so hard the nacelles made ground contact at some 230 kias.. obviously a weak point in the design... didn't do much damage to the runway at Hong Kong.. 
Paxing All Over The World
Thai Airways official Smud Poom-On said that "blurring the logo" after an accident was a recommendation from Star Alliance known as the "crisis communication rule," meant to protect the image of both the airline and other members of Star Alliance.
In the days when pax did not have camera phones you could, to some degree, manage the news of images.
Now that the image is everywhere in minutes and everyone knows who the carrier is?
The blanking of the name is now seriously counter-productive. All carriers should be greatful for the lesson taught today.