Airtours name change
Join Date: Jun 2000
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Just had a look at the new airline livery which is really quite eyecatching. Shame about the name though.New paintwork apparantly to be introduced early next year(Feb)and as they replace their fleet over the next three years.
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... and here's what the aircraft will look like in their new colours. Marginally better than JMC, at least - though I have to admit that the Airtours livery was one of the nicer ones around.
This is the Airtours press release:
[ 27 November 2001: Message edited by: The Guvnor ]
This is the Airtours press release:
MyTravel Airways
The European fleet of 51 aircraft will take to the air under the name of MyTravel Airways.
As part of our commitment to provide the best in performance and service using modern, efficient and environmentally friendly aircraft, we will also be replacing 21 of our existing aircraft with new Airbus 320 and 321 models over the next three years. All will bear the MyTravel name and its contemporary
livery.
The MyTravel name will be highly visible at check-in areas, ticket desks and airport signage where it is already seen in many UK airports.
It will also be seen in other new airport services planned, such as airport foreign exchange bureau, allowing the MyTravel name to be seen by millions of international travellers using airports around the world each year.
The European fleet of 51 aircraft will take to the air under the name of MyTravel Airways.
As part of our commitment to provide the best in performance and service using modern, efficient and environmentally friendly aircraft, we will also be replacing 21 of our existing aircraft with new Airbus 320 and 321 models over the next three years. All will bear the MyTravel name and its contemporary
livery.
The MyTravel name will be highly visible at check-in areas, ticket desks and airport signage where it is already seen in many UK airports.
It will also be seen in other new airport services planned, such as airport foreign exchange bureau, allowing the MyTravel name to be seen by millions of international travellers using airports around the world each year.
Join Date: Jun 2001
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Airtours and Thomas Cook in stupid name battle.
Airtours have fought back in the war of corporate vanity to come up with an even more apathetic name than Cooks JMC. Airtours PR company said they would never resort to using a TLA as it was to easy, MyTravel took minutes of work on their power book and really stood for something, although they didnt know what.
Airtours have fought back in the war of corporate vanity to come up with an even more apathetic name than Cooks JMC. Airtours PR company said they would never resort to using a TLA as it was to easy, MyTravel took minutes of work on their power book and really stood for something, although they didnt know what.
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That's one of the mst stupid attempts at rebranding since Peach Air. I think it's even worse than JMC.
Did messrs Rolls and Royce toy with the idea of "Our Motorcars"?
You wonder how much they paid someone to brainstorm, run focus groups and so on to come up with such a stupid name so they could announce it on the same day as strong profits and large scale redundancies.
Did messrs Rolls and Royce toy with the idea of "Our Motorcars"?
You wonder how much they paid someone to brainstorm, run focus groups and so on to come up with such a stupid name so they could announce it on the same day as strong profits and large scale redundancies.
Join Date: Apr 2001
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Well it depends on whether the Airtours brand name has been damaged.
Also it may be an attempt to appease First Choice staff - once the merger/takover goes ahead.
I reckon there is a much bigger picture here, so maybe it's not so stupid!
Also it may be an attempt to appease First Choice staff - once the merger/takover goes ahead.
I reckon there is a much bigger picture here, so maybe it's not so stupid!
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The Shell-suit fraternity prefer easy to remember brands like, for example, Airtours. It's easy to remember, only has two syllables and is pretty self-explanatory.
A name like "My Travel" is meant to resonate with ABC1s who are used to MS Windows-speak like "My Documents", "My Contacts", "My Network Places" and "My Contacts". It is still a stupid name, IMHO.
A name like "My Travel" is meant to resonate with ABC1s who are used to MS Windows-speak like "My Documents", "My Contacts", "My Network Places" and "My Contacts". It is still a stupid name, IMHO.
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my travel leader in the tour operating market. a great move foreward for a great company with a great future. in the not too distant future you may see a ( my ) travel takeover of less innovative and less successful companies. big it up for my travel future............
Join Date: Oct 1998
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Have a look at http://www.uk.mytravel.com/cgi-bin/m...pages/home.jsp
Already up and running with the web site
Already up and running with the web site
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The rebranding of the Airline is pargely immaterial anyway since the package punters neither know nor really care who they end up flying with. The group name as a whole is still dumb if you ask me.
Ask Bob Ayling what happens when you try ****** about with a perfectly good brand.
Also, Airtours translated pretty well into the other markets they´re involved in so what are they going to do with "My Travel"?
Ask Bob Ayling what happens when you try ****** about with a perfectly good brand.
Also, Airtours translated pretty well into the other markets they´re involved in so what are they going to do with "My Travel"?
Join Date: Oct 2001
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To make matters worse, they have added the .com bit to their name (MYTRAVEL.COM). The dot com bubble burst some time now. I guess, the immature 18 years olds at Airtour's ad agency haven't realised that yet ! I thought Airtours was one of the better names in the UK IT business. As far as I am concerned, these brand gurus can kissmy****.com. 
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The dot.com bubble may have deflated somewhat (although some are getting it right - ebay...amazon etc) but My Travel is not a dot com, it's an airline and travel services company and certainly not a UK IT company. The .com facility is of course for internet access to booking services etc. and this is the way of the present and future as the internet bubble has not burst. Your presence on PPRuNe proves that.
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Forgive me for deflating your over inflated bubble Rollongthunder, but Airtours - oops sorry My Travel is an IT company.......Inclusive Tour !
[ 29 November 2001: Message edited by: kishna ]
[ 29 November 2001: Message edited by: kishna ]