So we won't hear anymore American Eurocopter, that still sounds weird.

Instead of Airbus Helicopter I would suggest Helibus....but may seem strange for the 4 passengers EC120. :bored:

Although, considering the amount of production stablished by EC in China we could find many proper names....:ouch:

Horrible branding is correct. Bad enough for the commercial fleet but Airbus Tigers in the military?? Will future flight academies used Schoolbus 120's.

It can't be true ?....but I'm afraid it is.

What a stupid ridiculous name !

Long gone the Alouettes, Lamas, Gazelles, Pumas and Ecureuils....like the "Constellations and Caravelles. Plastic brains don't need dreams.

Actually it well reflects our fascination for our soulless "digital" robot civilisation.

Thinking of the Apache as a Boeing product is second nature today, but it was weird at the time.

And strangely these rebrands do not always work.....

Although it is donkeys years since McDonnell Douglas [nee Hughes] went away just look at the news stories about the new deliveries of not MD Helicopters products but McDonnell Douglas and MacDonald Douglas helicopters [the latter with free burgers and fries?]

OK we have not talked about deliveries by Sud/Aerospatiale/MBB for a while and Airbus will be odd..... but ask me in a year!

Airbus at Helitech 2013 :)

Getting back to designations what's the chances of changing the EC prefix at all?
Or just be Airbus Ec135T3E, Airbus EC145T2?

Am sure most of us can live with the EC or AS prefix as a compromise?

On a collectible side, notice the American Eurocopter store - has undergone a very recent upgrade in products with aircraft specific t-shirts, mugs, mouse mats, mugs, shot glasses, etc etc. I'm talking in the last month or so and Advanced Online who run this as well as the Bell Helicopter store might be a tad upset? Ironically enough the Bell Helicopter store is offline due to improvements in products but shouldn't it be the other way around at this time ? ?

Existing model designations (AS350, EC135, etc.) will not be changed.

I/C

Simples.....It's 'cos he was dreaming of picking up a Ladyboy at an exotic holiday location, innit. :}

.
:eek::eek::eek:

I've seen that the price of a new Airbus 350 is 270 M$ !

Quite a lot for a single engine with 6 seats !

Hope that is the 350B3e version with a Garmin 650 offered !

:}:}:}
.

Bitter experience tells me that having 'Airbus' before 'Pilot' does not increase the world's population - even the trying kind.

TOD

Dear EADS,

This is a terrible idea. Please reconsider.

Sincerely,

Buitenzorg

American Eurocopter was still markatable and the EC's flourished in the Americas and other continents but especially the USA. American Airbus Helicopters????.? Dont think it will ever pass as " American"! I love the French EC products, but man to say Airbus Helicopter- nnnnnooooooo! Like somebody said, make it Helibus then!

I think Sikorsky trademarked "Helibus" with the S92

And for the poor blackhanders (engineers, maintenance techs).

Dredging through AD's SB's etc etc and your are trying to separate the plank information from the helicopter information.

Sounds like an ar$e licking exercise from someone with too big an ego!

Change for change sake - cant see any relevance. Just imagine the IT and stationery costs, signage, .....................................mindless.

August 1, 2013

Dear Valued Customer:

As you may already be aware, the board of directors of EADS, the parent company of Eurocopter, has voted to reorganize the corporation and to bring all of the divisions under a single, high-profile brand name: Airbus Group. I wanted to take a moment to explain to you what this means.

As of January 1, 2014, Eurocopter will become Airbus Helicopters. The scope of Eurocopter’s activities and the company itself will be unchanged. We will remain a full-fledged helicopter division within Airbus Group focused solely on rotorcraft products and technology.

Eurocopter management fully supports this new direction. We are convinced that it will help drive the change that we aim to bring about for our company. Our goals are to achieve levels of customer satisfaction, industrial performance, safety and quality in our products and services that set the global standard for the helicopter industry.

Airbus is a global brand with a strong image and reputation, a brand embodies the value of quality, innovation and industrial excellence from which we shall benefit.

It is important for Eurocopter, at a time when the EADS Group as a whole is evolving toward a new future, to fully participate in and benefit from that evolution. Over the last 20 years the Eurocopter name has gained solid recognition. It reflects our European roots, but does not fit with our modern stature as an international company and rotorcraft industry leader.

As we go through this reorganization, I want to assure you that our commitment to providing our customers great products and great service will not change. This change is a key milestone in our company’s history. As Eurocopter becomes Airbus Helicopters, we look forward to continuing to partner with you to achieve mutual success.

Best regards,

Marc Paganini
CEO
American Eurocopter

Rebrands
 

If I am not mistaken, Sikorsky rebranded Schweizer in 2006 or so?

Bryan

Mr. Paganini or his successor will realise, that they made the wrong assumptions. It is not the first mistake and it won't be the last.

Eurocopter sounds sleek and sexy.

Airbus sounds big and fat.

Which one would you take home?

If I wanted to be an Airbus driver I'd have done my fixed wing CPL(H).

EADS give your head a SHAKE!

Another layer of management to fight through :{
The company speak is first class though,

Airbus Helicopters ...abbreviated as AirbusH or Airbrush......copyright!!:ugh: