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-   -   Pilot Magazine Watch Offer (https://www.pprune.org/private-flying/114934-pilot-magazine-watch-offer.html)

FBS 1st Feb 2004 19:17

Before they start offering watches they should start offering a decent magazine. It has plummeted in my opinion. Haven't seen one in ages that has made me want to part with any money and certainly wouldn't want 24 of them being delivered just to get a watch. There are other ways to boost flagging sales figures!

Just my opinon.

Sam the man 3rd Feb 2004 00:39

Not sure why i'm bothering to reply but hey - it's nearing the end of the working day here in the Pilot office!
Sales of Pilot are up year on year - best performance for 8 years!
I don't overly like gifting subscriptions on Pilot but the watch was a fantastic offer which is why I changed my mind.
We get many letters praising the magazine and according to the many pilots I meet at events, my local flying club etc we seem to be doing the right thing.
I fail to see how offering a watch as a gift subscription can be the subject of so many threads!
Quite a lot of fun really.

Foto - apologies for the spelling - I cut and pasted from the email so it's my subbing that's need critisising not my spelling! (Although it is quite poor)

and my grammer........

flyingwelshman 3rd Feb 2004 01:13

is that anohter advert?

IanSeager 3rd Feb 2004 05:50

Congratulations on your circulation Sam. Must be all the free advertising on PPRuNe :D

ian

DB6 3rd Feb 2004 06:00

Sam, excellent magazine, I've been a subscriber for many years now.
But please, ditch the new format. Flyer does the square spine, Pilot has the staples. Thus was it ever .:8

Sam the man 3rd Feb 2004 17:07

We had to move to perfect bound from staples - the staples are only good for a magazine up to around 120 pages. Because we grew the magazine circulation from 120 to 132 to 148 (depending on month/features/advertising etc) we had to change.

Philip Whiteman 3rd Feb 2004 17:29

ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZZZZZZZZZZZZ!

Final 3 Greens 4th Feb 2004 00:20

Pilot sent me a couple of free editions recently, as I am former subscriber.

Sam, Formation and others please listen carefuly..........

I can afford a Breitling Old Navitimer and I can afford a subscription to your journal.

The former I have and the latter I will not waste my money on until you improve the quality of the content.

Offering a cheap Sekonda pretty much says it all.

By the way, please explain why growing the circulation directly increases the pagination? What is your balance between editorial and advertising compared to, say, 1999????

Sam the man 4th Feb 2004 01:30

They are not related apart from the fact that by upping the offering of any magazine you should increase circulation.

The point of sending subscribers who had lapsed two copies was so they could see the work and improvements we have made to the magazine. That way the customer makes the choice based on where we are now, not where we were historically.
I fully respect that you have made your choice and held firm to your opinions.

As for being able to afford a Breitling - any chance you could sub me a couple of hundred pounds for my next lesson - my third child has just been born and i'm running out of cash fast.

I'll pay it back in the summer - honest!

IO540 4th Feb 2004 01:38

May I ask: who needs these fancy "pilots" watches?

For actual flying, they offer nothing over the cheapest wristwatch with a stopwatch function. And even that is rarely used; the only time I've used a stopwatch function in the last 2 years was for timing holds.

If one is navigating PPL-style (by dead-reckoning) then a straight stopwatch is likely to be better because of its big buttons; one is constantly pressing them and a wristwatch is just too fiddly.....

Flyin'Dutch' 4th Feb 2004 05:15

IO,

You are obviously still on the bottom rung of the aviation ladder.

It is a well known fact that your flying ability is directly related to the expenditure on the wristwatch, making comments like that is not going to be helpful for furthering your aviation career!

;)

FD

greeners 4th Feb 2004 06:22

FD

You say that, but.........;)

fg/g

Final 3 Greens 4th Feb 2004 09:36

IO

Who needs a Ferrari or Lamborghini with a 70mph speed limit :}

Who said they were for 'actual flying anyway? More for posing in the bar (afterwards.)

Anyway, mine's a 'cosmonaute', because that's even sexier than a mere Concorde or Red Arrows version, but its a bit hard to press those tiny buttons wearing a spacesuit ;) And everyone thinks it's stopped because it has a 24 hour face and the hands are always in the wrong place.

By now, you probably gather that I am quite capable at laughing at myself, for owning what is without doubt a vanity item.

Sam


any chance you could sub me a couple of hundred pounds for my next lesson
£200 - what h@ll are you learning on - a twin?:O

Shaggy Sheep Driver 4th Feb 2004 16:40

I thought it went "big watch, small **** ". But only having a normal-sized watch myself, I wouldn't know:)

SSD

Final 3 Greens 4th Feb 2004 18:41

:O :O :O

So how do you define 'normal' shaggy, isnt size measured in small, medium and large???

Could it be that your 'normal' might be 'big' in someone else's opinion? :}

LowNSlow 4th Feb 2004 20:51

Much ado about not a lot peeps :hmm: :hmm:

If you like Pilot, which I do but I can appreciate why it has fallen out of favour with some, then take out a subscription. If you like the watch, keep it. If you don't then give it to your wife, girlfriend, brother, father, cat, kangaroo or the neighbourhood bike (loose woman for our mainland and transatlantic readers). Forget the latter one as it will make at least two of the former examples raise their eyebrows. :ooh: :ooh:

PS The initials on my watch are cK. That well known fashion guru colin Klein :D :D

Shaggy Sheep Driver 5th Feb 2004 00:33

Yup, considering how low is the percentage of UK citizens who are pilots, we are bloody lucky to have two excellent mags like 'Pilot' and 'Flyer' on the bookstalls.

Never mind watches or whether 'Pilot' used to be better than it is now; support them both - subscribe! I do :)

SSD

mad_jock 5th Feb 2004 01:10

I wouldn't mind betting that a fair percentage of the readership is of the spotter type.

So lots of pictures of planes and ads for scanners will be all thats required.

Must admit the only article I read is John Farleys can't remember which one its in.

And everyone knows the best watch for navigation is a 1.99 splash proof casio available at all indoor markets around the country.

MJ

Final 3 Greens 5th Feb 2004 01:14

MJ

Agreed. With the honourable exception of JF in Flyer, the mags remind me of girlie 'lifestyle' publications with lots of aeroplane pix, but little talk about real flying. And as for the recent Pilot article about short field landings..... rolleyes:

Despite the change of personnel at Flyer in the US (mainly due to Father Time), it still features pilots talking about flying ... and I like to read the experiences of others.

So good luck to the UK titles, but they won't get my money.:

FlyingForFun 5th Feb 2004 16:18


It still features pilots talking about flying
Just my personal opinion, but if you want something that features pilots talking about flying, I don't think there's anywhere better than PPRuNe. Which is probably why I read PPRuNe regularly, and very rarely buy any of the mags. (Also, mags are much harder to read in the office without the boss getting suspicious!)

FFF
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