Just to prove a point some carriers demonstrate safety on take off. In this case Egyptair from Luxor to Cairo.

I think any real professional crew on here are aware that the briefing is probably your last opportunity to formulate an initial plan for an, admittedly unlikely, shockingly violent, noisy and bloody situation.
No matter how often you've flown before, you will almost certainly be sitting in a different place, on a different aircraft type, day or night. Remember there are different developments and cabin layouts of most types.
On the flight deck, we brief every departure and arrival as if it will NOT go according to plan; could be a clue there . . .

There's no beating the cr@p out of passengers with my local airline, we're all very informal here:

https://www.youtube.com/watch?v=Lqh8e2KYIrU

My wife, and ex C/A, and I always sit in a correct position for the takeoff roll and last couple of 100'. Glasses off and feet away from the 'made to break your feet bar' underneath the seat in front, and ears open. I'm amazed how many people continue to read the newspaper without a care in the world. Blind faith is wonderful, until it is disrespected. :uhoh:

Got MY attention! "Breath normally!"? - Yeah, sure.

That's all well and good RAT 5 but in fairness to pax those kind of actions are things you learn as crew, not as a passenger.

There is however a need to perhaps educate passengers as they are blissfully unaware of why we, as crew, do things. Arguments with passengers are becoming more frequent when all we are asking them to do is something related to safety. i.e bags under seats, not blocking exits etc etc. They don't seem to grasp that we are essentially making the cabin that bit more survivable should an emergency or accident occur on take off or landing. But then, it's rarely explained to them and after all these years, the role of cabin crew is still not truly understood amongst your average Joe.

So true easyflyer83. All carriers have always gone for advertising around the CC giving cabin service not cabin safety. No one wants to talk about safety. Whereas, car manufacturers talk about safety features all the time! When it comes to public transport - trains, planes, cruise ships and bus/coaches? No one says a word.

It has long be held in the airline world that to talk about safety would, rather than reassure, frighten pax away and 'tempt fate' the next time the carrier had a prang.

Iberia's short-lived marketing campaign many years ago is a perfect illustration of that.

Ever since I saw a deadheading pilot take out the safety card and read it over I have done the same. If he felt it was important to do I should, too.