Draft beer ...
Various news outlets are regurgitating a KLM press release which suggests that KL, in a world's first, is introducing draft beer on 'selected' flights.
I recall that Swissair (SR) had a wonderful Appenzeller draft beer on their long haul fleet in the 90s/00s. I don't see why KL could not have done a little research first before stating a falsehood. They are not the world's first. Not by over 15 years. And I seriously doubt that SR were the first either. I also think it's a falsehood to refer to Heineken as beer. Diluted gnats' piss produced by a company with much more marketing money than brewing talent. There are many good Dutch beers that KL could have selected. |
My guess is that the KLM's PR are in their 20s. I have seen adverts in the technology world (in which I slaved for 27 years) that claim 'firsts' I remember seeing years before.
My first instinct is always to write letters to the CEO and shout loudly but, I'm getting old and I let the children play ... |
Lufthansa was serving Holsten draft from wooden barrels on the 707 in the 70s. Proof here
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Spot on, ExXB and PAXboy.
Similarly, I endorse ExXB's considered, yet restrained, assessment of Heineken. |
As I posted on the other thread on this subject BOAC served draft beer on upper deck lounge of 747 on certain routes in 1970's.
They were the pipkin large cans I think of (yuk) Watneys Red Barrel with a soda stream type tap. Not as fancy as the KLM Heiniken I admit. |
Are we talking about 'draught' beer or has someone left a window open opposite the brewery?
OK so I'm being a bit of a pedant ... |
I also think it's a falsehood to refer to Heineken as beer. Diluted gnats' piss produced by a company with much more marketing money than brewing talent. There are many good Dutch beers that KL could have selected. Yes, it has been tried several times before, but it's a gimmick and I suspect it won't last long. |
Off topic ?
Don't know about draft beer, but I flew Austrian last year
and there was a chef complete with funny hat and striped trousers taking orders Perhaps they had draft beer as well, but I usually drink wine. Sadly I am not much of a foodie so wasted on me. John |
Hope they don't mean like this at 0:40
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