Why on earth breast-feeding should be an embarrassment to anyone beats the hell out of me!

(a) It's natural
(b) 99% of babies prefer draught to bottled
(c) Many of us have been at the receiving end of it ourselves (although in the '60's and '70's it became unpopular for a while)
(d) Anything that keeps a baby from crying has got to be good news.

Go for it mums!

;)