Thought it was sort-of OK with the sound muted, winced when I replayed it with the sound on. But then, I don't have a lot of patience with the bread and circuses (and corruption) variants of sport, of which the Olympics are imho a prime example. I have the entire period blocked off in my diary as "don't bother with mainstream TV news, cancel newspapers, do not even think of travelling via London".

Well-produced ad, but a hostage to fortune. Sorry.

I'm afraid it did nothing for me at all and it certainly would not induce me to fly BA. On the other hand, not having a telly, I'm not bombarded with poor adverts which I believe are the normal order of the day, so am probably not a very good judge.

It was ok. I much prefer the ones which focus on the airline though, with services, routes or prices being advertised. I would give it 7/10.

The most memorable ones recently include the BA adverts which featured world cities and landmarks with price tags around them, featured like a slide show, or the other ones with the cloud dolphins!

Whilst I feel it's original in content I hope BA can deliver the said bags on the said days, otherwise the ad might turn round and bite them......hard!

We don't want to see another terminal 5 fiasco again.

Given BA's history of mismanaging bags I'm surprised they have the guts to emphasise this. Good luck to them, I seriously hope this doesn't come back to bite them.

I do not know how BA have the cheek to have this advert on UK tv because if you live outside of London and have to use a shuttle to catch your onward connection then the bag issue in my humble opinion is not so good. I speak from experiance and have given up on BA. However one of my co workers continues with our national flag carrier and still has issues with missed bags and cancelled shuttles and this is all post T5 (Jan 2012 last time he hit problems).

.........the advert is awful.
They really ought to focus on the customer.

Maybe the boss-class at BA are so busy using their free 1st class tickets that they don't care about the customer. They just like the champagne that the ad agency plies them with.

I'm a bit perplexed why this ad is shown in Britain, because those viewing it are most unlikely to be going to the Olympics by BA. Surely it should be in overseas markets that they sell themselves and the Olympics together. Shouldn't BA instead be doing ads in the UK for those who want to get OUT of London during the chaos ?

By the way, despite living within 3 miles of the main Olympic stadium, and walking distance from one of the key secondary stadia, we haven't had one person say to us that they are coming to any of the events. So I am starting to wonder who, apart from the athletes and the self-important "officials" who are their hangers-on, is actually going to come.