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Qantas and Emirates Partnership

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Qantas and Emirates Partnership

Old 6th Sep 2012, 09:40
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Qantas and Emirates Partnership

About Qantas - Media Room - Media Releases - The World's Leading Airline Partnership Alan Joyce, Qantas Group CEO

Just come across this while eating my Cornflakes. Looks like Qantas are severing their links with BA and forming an alliance with Emirates:

Sydney, 06 September 2012
Good morning everyone and a warm welcome.
A special welcome to Tim Clark, President of Emirates Airline.
Today we mark a new era for Qantas, for Australian aviation, and for global
This morning Tim and I signed a Commercial Agreement to form the world’s
leading airline partnership between Qantas and Emirates.

We have agreed to join forces to give our customers the most comprehensive
premium travel experience on the planet.
We will be poised to deliver the best in networks, frequencies, lounges, loyalty
programs and customer experience.
There will be no equity investment on either side.
This is a partnership of independent peers, based on shared standards and
Pending approval by the regulatory bodies, from April next year Qantas will
transfer its hub for European flights from Singapore to Dubai.
Our daily Airbus A380 services to London from Melbourne and Sydney will transit
via Dubai’s Terminal 3, the world’s only purpose-built A380 terminal.
Qantas and Emirates will be the only airlines in the Terminal, so we’ll have a big
Qantas presence and access to superb lounges and facilities for Qantas

This agreement represents a step-change for the aviation industry.
It is far bigger than a codeshare. Or even a joint services agreement.
This is the biggest arrangement Qantas has ever entered into with another
A ten year partnership, which will be good for all parts of the Qantas Group.
Subject to regulatory approval, it will include integrated network collaboration
with coordinated pricing, sales and scheduling and a benefit-sharing model.
This will deliver significant benefits to our business.

From April next year we enter a new era.
We will commence flying with 14 daily Qantas-operated or coded Boeing 777
and A380 flights from Adelaide, Brisbane, Melbourne, Perth and Sydney to
Dubai, with its 24 hour hub and connection to four continents.
It will mean just one stop to 33 European destinations, seven of them serviced all
the way by A380s, including Paris and Rome as well as London.
Regional Australians are used to multi-stop journeys to Europe and home again.
From April next year, for regional travellers it’s just two stops to the heart of
Check in at Rockhampton and collect your bags in Rome. Port Macquarie to
Madrid. Even Longreach to Lisbon.
Eligible customers will be welcomed in Emirates lounges across Europe.
Our trans-Tasman customers will benefit through greater frequencies and the
potential for new routes.
Business and corporate customers will find that taking care of business is more
convenient with over 30 Middle East and North African destinations a short flight
from Dubai.

In our discussions Tim and I came up with a guiding principle for this partnership:
Treat each other’s customers as your own.
Our two airlines will, of course, retain their distinct style and identity, but we will
match key customer benefits.
Where there is a difference in customer service, we’ve agreed to make the
higher benefit our standard.
Our baggage policies will be the same, and we’ll operate from common terminals
in Sydney, Melbourne, Dubai and London.

Central to this partnership will be Qantas Frequent Flyer.
Together we will offer the world’s best loyalty proposition for Australian flyers.
The biggest benefit, of course, will be the vastly expanded opportunities for
Qantas Frequent Flyers to earn and redeem their points.
Qantas and Emirates will provide reciprocal access to tier status benefits which
includes end-to-end recognition of customers, lounge access, priority check-in
and boarding and more.
I think it’s going to give our 8.6 million Frequent Flyers big new incentives, which
should be great news for our partners like Optus, Woolworths and David Jones.
So when you purchase that Italian suit at David Jones, remember you are
earning points to wear it in Venice.
Or Barcelona. Or Milan.

A lot has been said about Qantas and aviation partnerships.
I’ve always made it clear we would not form any new partnership until we found
the partner that was absolutely right for us, our customers and our business.
Emirates is one of the world’s best airlines with an all wide-body fleet, an
amazing global network, and a wonderful reputation for quality.
Its extensive international coverage perfectly complements the strong Qantas
presence in North and South America, South Africa and Asia and our domestic,
regional and trans-Tasman network.
Respect and mutual confidence is essential for a partnership of this nature.
Tim Clark is an aviation visionary with a meticulous eye for detail, combined with
an understated management style.
He commands respect, and he has made this partnership possible.
Qantas alone can’t take passengers everywhere – but together Qantas and
Emirates can take Australians just about anywhere. With style.

This is all about our customers.
But it is also about creating a sustainable future for Qantas International.
Last year I announced a four pillar plan to turn around that business.

One pillar was the use of partnerships to extend our reach.
Through our partnership with Emirates, Dubai will become the Qantas gateway
to Europe, the Middle East and North Africa.
Dubai will complement Dallas, the gateway to North America; Santiago for South
America; Johannesburg for Southern Africa; and Singapore/Hong Kong for Asia.
Emirates will complement our relationships with American Airlines, LAN, South
African Airways and China Eastern, as well as oneworld™.
Our relationship with British Airways is an important part of the Qantas story.
I have been in discussion with my colleague and friend CEO Willie Walsh, and
we have agreed that the time is right to wind up the Joint Services Agreement.
We both value the relationship very highly and our two airlines will continue to
work together.

Now to Asia.
We currently have an Asian flying schedule based on travelling via Asia to
But our Australian business customers want better access to Asia, and so do we.
As you know, we have been looking to address this issue.
By moving our hub for European services to Dubai, we will be able to restructure
the Asian network.
Our Asian services will no longer be a subsidiary of the ‘Kangaroo Route’: they
will be dedicated to connecting Australians with our region, and Asian visitors to
Qantas will increase dedicated capacity to Singapore, and re-time flights to
Singapore and Hong Kong to enable many more ‘same day’ connections across
Asia. Our partner Emirates also services South East Asian destinations from
We are also looking at ways to refine our product and service offerings
specifically for the needs of business travellers.
This restructure will result in a significant improvement in the economics of our
Asian operations.

A key objective is to make Qantas International strong and viable, and bring it
back to profitability.
This partnership will help us do that, while building on our strengths in Qantas
Domestic, Qantas Frequent Flyer and Jetstar.
For the vast majority of our Qantas people it will be warmly welcomed because it
is all about creating a sustainable future for Qantas.
But there will be changes to our operations, and these will have an impact on
various roles.
Our Frankfurt services have been struggling for some time and withdrawal from
the route was inevitable.
This Emirates partnership will help us make an orderly withdrawal, and also
ensure we can continue to service our customers over the long term.
Along with changes to our schedule, there are likely to be changes to the aircraft
types we use in Asia.
We will be working through all these and other changes with our people, as with
all relevant stakeholders. However over the long term I see our partnership with
Emirates as a platform for growth.

Finally what we are announcing today is a fantastic proposition for our global
travellers – literally opening up Europe, the Middle East and North Africa to
Qantas business and leisure flyers.

And just as it opens up Europe to Australian travellers, it also offers the
opportunity to bring many more European visitors to Australia.
Qantas and Emirates will be working together to make the most of the array of
opportunities and it’s going to be good for Australia.
Let me conclude by thanking Tim and all of his hard working team.
I’d also like to thank all the Qantas people who have worked so hard to bring this
It’s going to be fantastic for Qantas, Emirates, for Australian tourism and
business and for the Australian travelling public.
My first thoughts are what about BA? Does this leave them high and dry on the kangaroo route? I think they're going to struggle doing point to point on their own when QF/EK are flying to/from regional airports much closer to population centres.

Any thoughts?
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Old 6th Sep 2012, 10:39
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Well if you can't beat them, join them.

Good for QF, Good for EK, not so good for AA/BA

Last edited by ExXB; 6th Sep 2012 at 12:20.
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Old 6th Sep 2012, 11:05
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Maybe BA should dump the kangaroos and fly to China instead?

All this bleating in the meeja that BA and UK plc doesn't have enough routes to growth destinations. It's easy - dump the Empire routes and fly to China/Brazil etc.
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Old 6th Sep 2012, 11:59
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There is a longer thread on this already running in A, A & R;
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Old 9th Sep 2012, 00:36
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Hopefully this will result in cheaper flights between the Middle East and Australia, which at the moment are often higher then flights from Europe to Oz even on Emirates/Etihad metal.
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Old 9th Sep 2012, 07:46
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This is not the going to happened L'aviateur. Less options now and the pricing of flights from Europe to Australia via the Middle East is such to encourage the flight via those hubs rather that via FRA or Far East.

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Old 11th Sep 2012, 12:58
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The best thing for BA pax

The best thing for BA pax about this divorce from the Aussies is that BA have a real opportunity to restore REAL service in its routes to Aus.

For instance, before Qantas took over, arriving at BA's check-in at Changi was a real pleasure. Ishahak and his staff would do their best to make the check-in pleasant, and quick, and he knew his regulars.
Qantas got hold of it and ever since then pax are just SLF.

Also, as many (but not all) Qantas staff were entitlement driven, all the available upgrades went to Qantas staff. Prior to Qantas, an upgrade was a remote possibility. Once Qantas took over, then Qantas staff received all the upgrades........
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Old 15th Sep 2012, 13:33
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Actually I am not so sure about that. In fact I would be more inclined to think that BA may well pull all services and withdraw from Australia as they can no longer code share (from April next year) with QF.

The dominance of EK and QF would be too much for BA especially where at present you still cannot fly non stop between UK and Australia.

Emirates have the advantage of flying out of various regional cities throughout Europe as well as the hubs and feeder flights to Aus from Dubai will offer the quickest flights down under and interstingly enough does tend to allow for better equality in terms of the actual time in the air where generally routing via DXB (Dubai) means that the longest sector is around 10 hours unlike say LHR-SIN at 13 hours or so.

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Old 15th Sep 2012, 21:15
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generally routing via DXB (Dubai) means that the longest sector is around 10 hours unlike say LHR-SIN at 13 hours or so
Dubai-Sydney is around 14 hours. Doing London-Sydney via Dubai instead of via Singapore means a 6/14 hour split instead of 12/8.

Agree with your conclusions on BA though.
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Old 17th Sep 2012, 09:56
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LHR to DXB in 6 hours? You'll be lucky today its 6.50 (thats flight time only) and can be 7.30 or more!
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Old 18th Sep 2012, 06:40
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Plus holding time approaching DXB. Makes for interesting connecting times.
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Old 18th Sep 2012, 23:03
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Now don't go jumping all over me, but I've tried booking on both Emirates and Qantas sites with nothing much showing this new link. In fact, on the Qantas site, flights from DUB to PER are still a QF/BA co-production. And yes, it was for a post-April booking.
I am obviously missing something, so any help would be appreciated; the possiblities are exciting!
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Old 19th Sep 2012, 08:23
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EK/QF cannot implement their agreement until they get the blessing from regulators. I'm certain the ACCC will look at this one very carefully, but I also expect DG-Comp in Brussels will also want to review. The NZ authorities as well might take a look at this.

This tie-up does nothing to increase competition on the Kangaroo route, and could have some serious anti-competitive effects. Consider QF/EK now compete very hard for Europe - SWPacific traffic. In the future they won't.

Schedules and frequency may improve but I don't see lower prices.

This isn't a done deal and I imagine the two will have to make some token concessions to save face for the regulators.

The lawyers will get richer, we will get poorer.

Before you ask, the BA/QF JSA has the blessing of the ACCC.

Last edited by ExXB; 19th Sep 2012 at 10:18.
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