JETGO Letter box drop
 

From JETGO Facebook page.

GET READY TAMWORTH!!!!! The JETGO Australia Promo team is coming in to town on Thursday the 19th February 2015.
Our jet will touch down at 0900 on Thursday morning and will leave again at 1300 on Friday.
Keep an eye out for us as we will be hitting the streets with amazing special coupons.

Quite the revolutionary Marketing strategy. Good utilisation of cabin crew I guess?? I hope they will be wearing their "High Viz" vests.

Special coupons???

Be a baggage handler for the day??

Bit low??

No I do wish them success

Paul is pretty well known in Tamworth.

Tipsy

This mob has Strategic Airlines written all over it.

Aaah yes, an Airbus to Tamworth. so that is their secret strategy :D:D:D:D

"Amazing Special Coupons!"
Given that a major industry around Tamworth is poultry, I wonder if the blurb should have read something like.. "Totally Awesome Capons!".
That might have gotten a bit more attention from the Peel Valley denizens of Farcebook.

Why do people in jet numbers want to connect with Brisvegas? Sydney is the home territory for Govt and business types in TW and NSW in general...!

Finally, some face to face marketing. But while the effort is commendable, there's a little more to the science of marketing than the current exercise.

So: selfies, your favourite souvenir, upload the pic to the 'under 30's' local radio station etc. etc. All adds up to a chosen target market for the TW-BN sector of young travellers, say, 18's to 30's. Wasn't the message late last year to offer 10 flights a week for the business person ?

That's fine, but the message you're sending now is, hey business traveller, this is not really a service with you in mind.

But its fine if the research shows that's where the highest yield is. But really, in regional marketing you have to be seen to be appealing to a broad prospective market.

Why not a selfie/ FM station thing for the young'ns and say a phone competition for the 'oldies' with a different radio station. Whatever, just don't confuse the market with what you offer. The latest QF ad campaign's a pretty good example of targeting a very broad audience with a simple message of people 'coming home to family and friends'.

Next, they need to be doing these promo's and PR exercises, sponsorships etc. every week for 3 months minimum to really secure the operation & see it established. There are bus service alternatives! Dont assume there is not competition. What's also planned for similar Brisbane marketing?

Where this sector is at real risk is in say 3+ months, the numbers are excellent and QF or Rex or both decide they now want some of the action too. And they won't thank you for creating a previously non-existant market for them. If you think this is a bit of a long bow to draw, consider why Hungry Jacks opens after McDonald's has established a site - smart business.

What are Jetgo's options in that scenario? Arguably not many. The jet won't be as economical on such a short sector as a TP, thus fares will most likely favour the competion. Their only chance to beat the competition is dependent totally on their repuation as the most reliable provider that always delivers and in a way that surpasses the competition. That's a big call! The jet, bit quieter & faster, won't help much.

What's really perplexing, why was there no marketing such as this in Gladstone when the aircraft was a clear success over the competition and yet in Tamworth there's a significant boost to the marketing effort but the aircraft is unsuited to the short sector & the market catchment is far smaller. Frequency is always critical for business travellers and I believe the 3 days/ week schedule will be less than well regarded.

I believe the 3 days/week is only an interim measure, with 5 days double daily starting early April.

Like you, I am waiting to see how Qlink responds. The on-carriage to Brisbane for them is significant, supporting their SYD-BNE as well as helping to fill the DHC8-400 TW-SYD.

The Council has indicated they are in a "pro-competition" mood, with a non-screened area of the terminal bulding mooted for the end of the year.

This alone suggests to me that Rex has been sniffing around.

Fair comments Horatio.

Councils should encourage competition & I expect there is probably a lot of interest in this sector from the other two operators.

The website shows now a 3 days/ week schedule from April.

Anyone know the history of the CHO's and HFO and what the culture is in the company towards pilots, or anyone else that would greatly effect a prospective pilot for wanting to work for them and being part of their team ?

JOHN SHEPPARD
Head of Flight Operations
http://www.jetgo.com/images/default-...5.jpg?sfvrsn=4 http://http://www.jetgo.com/images/d...1.jpg?sfvrsn=8

JASON RYDER
Chief Executive Officer and Co-Founder
http://www.jetgo.com/images/default-...1.jpg?sfvrsn=8

ARRON MULDER
Chief Operating Officer and Co-Founder
http://www.jetgo.com/images/default-...2.jpg?sfvrsn=2

What are they like to work for ?

Not much on the net about them, well that could be a good thing actually :) Not famous for all the wrong reasons !!!!!! (maybe)

(PS, If you have a personal grudge over a peanuts I am not interested, only facts please, I don't know much about this new company and they look interesting. )


Image Source, Official website

You'll go a long way to find a better bloke than the current HOFO.

Ejector, put a picture of Nulli Secundus up there as the "Head of Marketing, would-be-if-I-could-be."

I know 2 of the 3 in the pix, and one of them astounds me with the depth of understanding he has of this industry. They don't go into RPT without giving it huge consideration. (And Nulli hadn't shown his hand at that stage, so they couldn't recruit him on the first intake.)

Ejector- Fiztroy Aviation.

I can agree with Slim 100%

I Remember Fitzroy well !!!
Dynabolt

The sector length (BNE/tmw) is such that unless it operates at over 85% load factor won't even cover fuel and reserves.
A RPt between BNE/WEI and WEI/GLT could operate daily with good load/yield. And it's NOT a TP flight

Oh Justa. How negative.

They are all very experienced airline people. Everyone in the district is very hopeful and encouraging of their success.

Rural communities need frequency. It is not negative to identify that a jet is costly on a short route like this - it's reality,,

Seems that many here don't really understand this business. Punters don't suddenly show up just because you have a jet on such a short route..

Tamworth Council's numbers for Brindabella showed about 20,000 passengers per annum through Tamworth to/from Brisvegas.

That's a pretty good starting point I thought.

I wonder which of those 3 pictures is Horatio:hmm:

Numbers of pax are only one part of the equation. What was the yield like? A J41/Metro is cheaper per seat on that leg than the 135. The 135 is a good aircraft but has bombed out in the regional market unlike its bigger sisters. Still driven by two chaps and or chapesses and an F/A....

I don't care who is who, it is nice for once to see comments of confidence in key people for once, particularly on PPRUNE !!

For me, I have done some more research and this company is defiantly not for me, but that doesn't reflect on the key personal. I am fed up of moving due to chasing hours and the log book, there is always something aint there !!!

Good luck to them.

Haha, Ned, none of them and Horatio is uglier that all 3 put together.


Tipsy
(Sorry mate!)

None of them Ned. Unless he's had plastic surgery and application of aging cream!

Tipsy, CS... thanks. I think. :uhoh:

I suggest nobody here knows what sort of deal is behind these airframes and what sort of fixed costs the company is running.

How they massage the yield after that is up to them.

Management should look at CNS-ABM, apparently 14k pax per annum and only an old SAAB just announced for the job. good sector length, load factor and yield. Jet with the speed and reliability edge would nail it

I couldn't agree more slim pickings. He's one of the best around.

As for the other two and most of the other management there, my mother told me if you haven't got anything nice to say, don't say anything at all.

So looking on Jetgo's Facebook page there's a picture of the first TW flight.https://m.facebook.com/JetgoAustrali...pe=1&source=46
Nice seeing the CEO (at least he looks like the bloke in the picture on page 1) sitting there looking like a passenger. Wonder how many other Jetgo employees were in the picture to make the flight look busier than it really was?? Perhaps they were going to do some door knocking before the return leg :D

Yep, that's JR in the picture on the right hand side. Remove him from the numbers and I see about 12-15 pax at best and that includes a few kids. Not a great start.

Well perhaps they should've knocked on a few more doors and for longer than 1 afternoon.

Gees you lot.

What do you expect, 36 seats filled from the GetGo?

Most of you would have heard of Red Balloon - many of us work for companies that use it as a sales channel - here's an article from the founder which includes an insight into how long it takes for multi-million dollar successfulcompanies to get rolling.

Red Balloon

Look at the history of this route, the only way to get good numbers on it is to include Armidale. Without Armidale you won't get anymore than 10-12 pax average per flight.

If there was money to be made on this route Q'link would be operating it, rather than ferrying the Dash 8's between Brisbane and Tawworth for maintenance.

What is wrong with this marketing!!!!????

For goodness sake, hand out to staff free standby tickets to give away to family & friends so you can fill the plane, do a promo and market a proper launch.

Throw a 'lounge party', invite the mayor, get in front of cameras etc. A 1/3 full aircraft is a PR fail! It says, plenty of spare seats, no need to rush to search and book online. Never give customers an opportunity to change their minds.

Keep running promo's every week for 3 months and maybe then you may just reach a tipping point where the bookings become consistent and profit making.

After Roma and Gladstone, this is far from the launch you would have hoped for.

When do the 140's arrive? Surely Honeywell have supplied the necessary gear by now?

Was the flight to TW empty then?

Ever heard 3 strikes you're out. Their track record isn't stellar. Do you really think that multi million dollar businesses get 3 cracks at the title? Firstly good management teams wouldn't let it get to 2 strikes without reassessing priorities and deciding if what they're trying to achieve is attainable.
Multi million dollar businesses rarely fail twice before striking it big, and if they do, they have a lot of financial backing and it certainly wouldn't be in the Airline business.

I've gotta say, I don't know why so many people get on here to give JetGo a hard time... Relax! There just has to be something better to do than be a negative, angry person on pwune! :)

Armchair Experts
 

And here comes Secundas, the Jetgo expert in marketing and airline operations .. Showing true form as to how little he really F*** knows.

Funnily enough I'm still recovering from a hangover from a party that Jetgo had on the 19th in Tamworth at the SSS BBQ Barn, and guess what the mayor was the key guest, among others. Secundas, if you really have it this bad for JG, put your CV in

another link from their 'bad marketing

https://au.prime7.yahoo.com/n2/news/...es-down-video/

It's s turbo prop at best
 

All sounds swell, it's not a jet sector, give Cairns/Bamaga a go.

I expect they would have considered it when Simon was trying to bail, considering he shopped it to just about everybody.

However it would mean a new base, with similar fares for twice the distance.

TMW seems like a low risk option using existing crew and aircraft into a market well known by management.

Its good to see they are following Nulli's marketing advice :ok: