New RAF TV advert for women
banterbus,
Just watched it, thought it very good.
Surely the point that YOU don't like it and you don't think it has been well received by those serving that you work with is entirely irrelevant, after all it's a recruitment device, it's designed to entice people in, so those already in are not the target audience.
As for your comment about it putting men off applying, why on earth would any man be put off by it?
Just watched it, thought it very good.
Surely the point that YOU don't like it and you don't think it has been well received by those serving that you work with is entirely irrelevant, after all it's a recruitment device, it's designed to entice people in, so those already in are not the target audience.
As for your comment about it putting men off applying, why on earth would any man be put off by it?
Gentleman Aviator
Loved it! Particularly the "punchline" at the end .... "All day protection .... now with wings"
That's the sort of thinking that deserves an MBE or something - more use than many who get one.......
That's the sort of thinking that deserves an MBE or something - more use than many who get one.......
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We should simply be recruiting the right person for the job
Thread Starter
1. NW frontier era DH.10 pilot using a Garmin to nav in cloud while bombing Afghan insurgents with the tagline "Scaring terrorists from the air the first time around, when we uploaded to the 'cloud'!"
2. Douglas Bader having a smoke before donning a helmet-mounted sight before launching with the tagline "Protecting the UK from the EU before you were born. Nothing we haven't done before!"
3. Skip to a Herc dropping supplies in Sudan in 1984 with a 2019 Michael Buerk saying to camera "We did this before crowdfunding was trendy!"
You get the gist. That's off the top of my head and it would be better than emphasising gender, snowflakes, or that it's ok to cry...
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So many people missing the point of this ad which is "all trades in the RAF are open to both sexes", something which hasn't always been the case . It is a message that the RAF need to get across and I think that the ad does a great job in this respect.
I think it will resonate with the target audience. Maybe the audience outside of that demographic just won’t get it? After all, the RAF aren’t really looking for many 45-75 year olds to join.*
* I appreciate the Reserves recruit older airmen/officers, but generally the RAF are looking for younger (18-25?) people to join. I think this kind of ad appeals to them. I can’t imagine your younger generation women getting hung up about all day protection with wings punchlines.
* I appreciate the Reserves recruit older airmen/officers, but generally the RAF are looking for younger (18-25?) people to join. I think this kind of ad appeals to them. I can’t imagine your younger generation women getting hung up about all day protection with wings punchlines.
Thread Starter
I think it will resonate with the target audience. Maybe the audience outside of that demographic just won’t get it? After all, the RAF aren’t really looking for many 45-75 year olds to join.*
* I appreciate the Reserves recruit older airmen/officers, but generally the RAF are looking for younger (18-25?) people to join. I think this kind of ad appeals to them. I can’t imagine your younger generation women getting hung up about all day protection with wings punchlines.
* I appreciate the Reserves recruit older airmen/officers, but generally the RAF are looking for younger (18-25?) people to join. I think this kind of ad appeals to them. I can’t imagine your younger generation women getting hung up about all day protection with wings punchlines.
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The question throws up an interesting dilemma regarding military etiquette. Given the apparent sensitivities attached to gender titles, how does one know whether to address a person wearing a skirt and ostensibly female as 'Madam' or 'Ma'am' and a hairy looking bloke obviously male as 'Sir' or, perhaps Madam ?
Sensitive people might take umbrage and allege 'hate crime'. Should we adopt some other form of neutral salutation that takes account of these rather delicate sexual nuances ?
Sensitive people might take umbrage and allege 'hate crime'. Should we adopt some other form of neutral salutation that takes account of these rather delicate sexual nuances ?
The question throws up an interesting dilemma regarding military etiquette. Given the apparent sensitivities attached to gender titles, how does one know whether to address a person wearing a skirt and ostensibly female as 'Madam' or 'Ma'am' and a hairy looking bloke obviously male as 'Sir' or, perhaps Madam ?
Sensitive people might take umbrage and allege 'hate crime'. Should we adopt some other form of neutral salutation that takes account of these rather delicate sexual nuances ?
Sensitive people might take umbrage and allege 'hate crime'. Should we adopt some other form of neutral salutation that takes account of these rather delicate sexual nuances ?
I've always found "My Lord/Lady", "Excellency" (with or without the chocolates) or "Highness" works well 
If you are Australian "Boss" or English "Guv" seems to work OK
If you are Australian "Boss" or English "Guv" seems to work OK
I spent many a year in the RAF training world, both at IOT and on front-line operational training. My experience is that the females were either excellent or rubbish, whilst the males covered the entire spectrum between these extremes. Having pondered this anomaly for some time, I came to the conclusion that there were no gender-related differences - it was all down to the individuals' desire to achieve.
FW
FW
