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New RAF TV advert for women

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New RAF TV advert for women

Old 11th Apr 2019, 11:38
  #81 (permalink)  
 
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banterbus,

Just watched it, thought it very good.

Surely the point that YOU don't like it and you don't think it has been well received by those serving that you work with is entirely irrelevant, after all it's a recruitment device, it's designed to entice people in, so those already in are not the target audience.

As for your comment about it putting men off applying, why on earth would any man be put off by it?
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Old 12th Apr 2019, 07:26
  #82 (permalink)  
 
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Is the recruiting advert in question:


Rather good, in my opinion!
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Old 12th Apr 2019, 08:08
  #83 (permalink)  

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Loved it! Particularly the "punchline" at the end .... "All day protection .... now with wings"

That's the sort of thinking that deserves an MBE or something - more use than many who get one.......
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Old 12th Apr 2019, 09:03
  #84 (permalink)  
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Yes that's the badger. Seriously though, a pun about menstruation as a tagline for recruitment...? Surely we can do better.
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Old 12th Apr 2019, 09:14
  #85 (permalink)  
 
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We should simply be recruiting the right person for the job
Indeed, but if some people who have the right qualities think that the RAF will only let them do "lightweight type jobs" or that the RAF doesn't want them because of their ethnic background, sexuality etc., they won't apply. The RAF is competing with many employers who offer rewarding careers to a diverse range of potential staff; it therefore needs to cast its recruiting net wide and show that it offers opportunities for a wide range of people.
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Old 12th Apr 2019, 09:53
  #86 (permalink)  
 
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I agree teeters, As I mentioned earlier, the protection with wings line was very clever. If you can do better Training Risky, let's hear your ideas.
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Old 12th Apr 2019, 21:41
  #87 (permalink)  
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Originally Posted by Tankertrashnav View Post
I agree teeters, As I mentioned earlier, the protection with wings line was very clever. If you can do better Training Risky, let's hear your ideas.
You asked for it: RAF PR should be emphasising persistence, that we have been around for a century doing the same thing to the bad guys that we have always done. And for another century after this one. So any advert should be capitalising on our persistence: linking the past with today. You can throw a bit of CGI in to make it stand out and Yes you can have a bit of humanitarian ops in there too, showing its not all about kinetics. To wit:
1. NW frontier era DH.10 pilot using a Garmin to nav in cloud while bombing Afghan insurgents with the tagline "Scaring terrorists from the air the first time around, when we uploaded to the 'cloud'!"
2. Douglas Bader having a smoke before donning a helmet-mounted sight before launching with the tagline "Protecting the UK from the EU before you were born. Nothing we haven't done before!"
3. Skip to a Herc dropping supplies in Sudan in 1984 with a 2019 Michael Buerk saying to camera "We did this before crowdfunding was trendy!"

You get the gist. That's off the top of my head and it would be better than emphasising gender, snowflakes, or that it's ok to cry...
​​​​​​
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Old 13th Apr 2019, 05:54
  #88 (permalink)  
 
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So many people missing the point of this ad which is "all trades in the RAF are open to both sexes", something which hasn't always been the case . It is a message that the RAF need to get across and I think that the ad does a great job in this respect.
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Old 13th Apr 2019, 07:43
  #89 (permalink)  
 
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I think it will resonate with the target audience. Maybe the audience outside of that demographic just won’t get it? After all, the RAF aren’t really looking for many 45-75 year olds to join.*



* I appreciate the Reserves recruit older airmen/officers, but generally the RAF are looking for younger (18-25?) people to join. I think this kind of ad appeals to them. I can’t imagine your younger generation women getting hung up about all day protection with wings punchlines.
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Old 13th Apr 2019, 08:32
  #90 (permalink)  
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Originally Posted by hunterboy View Post
I think it will resonate with the target audience. Maybe the audience outside of that demographic just wonít get it? After all, the RAF arenít really looking for many 45-75 year olds to join.*



* I appreciate the Reserves recruit older airmen/officers, but generally the RAF are looking for younger (18-25?) people to join. I think this kind of ad appeals to them. I canít imagine your younger generation women getting hung up about all day protection with wings punchlines.
4. Guy Gibson-type doing a walkround on a 'Dave' JSF with a spotty 18 year old SAC metrosexual-type prior to bombing Islamic State (or next best threat) to a Stormzy track, showing synergy between old and young. How's that?!
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Old 13th Apr 2019, 08:36
  #91 (permalink)  
 
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Originally Posted by Training Risky View Post
4. Guy Gibson-type doing a walkround on a 'Dave' JSF with a spotty 18 year old SAC metrosexual-type prior to bombing Islamic State (or next best threat) to a Stormzy track, showing synergy between old and young. How's that?!
...and he could shout for his dog!
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Old 13th Apr 2019, 11:04
  #92 (permalink)  
 
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I reckon any ideas that get more young qualified people to apply to the military would be gratefully accepted!
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Old 13th Apr 2019, 12:27
  #93 (permalink)  
 
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The question throws up an interesting dilemma regarding military etiquette. Given the apparent sensitivities attached to gender titles, how does one know whether to address a person wearing a skirt and ostensibly female as 'Madam' or 'Ma'am' and a hairy looking bloke obviously male as 'Sir' or, perhaps Madam ?

Sensitive people might take umbrage and allege 'hate crime'. Should we adopt some other form of neutral salutation that takes account of these rather delicate sexual nuances ?
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Old 13th Apr 2019, 12:46
  #94 (permalink)  
 
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Originally Posted by Capt Kremmen View Post
The question throws up an interesting dilemma regarding military etiquette. Given the apparent sensitivities attached to gender titles, how does one know whether to address a person wearing a skirt and ostensibly female as 'Madam' or 'Ma'am' and a hairy looking bloke obviously male as 'Sir' or, perhaps Madam ?

Sensitive people might take umbrage and allege 'hate crime'. Should we adopt some other form of neutral salutation that takes account of these rather delicate sexual nuances ?
Call everyone 'Mate'?
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Old 13th Apr 2019, 15:28
  #95 (permalink)  
 
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I've always found "My Lord/Lady", "Excellency" (with or without the chocolates) or "Highness" works well

If you are Australian "Boss" or English "Guv" seems to work OK
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Old 13th Apr 2019, 17:50
  #96 (permalink)  
 
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Originally Posted by FarWest View Post
I spent many a year in the RAF training world, both at IOT and on front-line operational training. My experience is that the females were either excellent or rubbish, whilst the males covered the entire spectrum between these extremes. Having pondered this anomaly for some time, I came to the conclusion that there were no gender-related differences - it was all down to the individuals' desire to achieve.

FW
My experience also. As the Captain of a small warship I preferred a mixed crew. The atmosphere was more pleasant as the women had a civilizing effect on the young men and the men invariably worked harder then they had to because they did not like being shown up by the women.
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