Happy 100th Anniversary RAF

[NutLoose]

You mean the pacman?



Nearest I can think is it is an amalgamation of all of the roundels of the RAF past and present.
We started off with just a red circle with a white background etc and it also appears to include the Far East roundel in it... That's my take on it, but I am probably wrong, personally I think it sucks.
Strangely enough they haven't posted my review of it, mind you I did tell them exactly what I thought of the Pacman design.

RAF roundel through the years

https://maxhitman.deviantart.com/art...oday-593133236


It appears I am correct

Reply from the RAFM -

"The sticker which is on sale in our shop is the dynamic roundel design which is the branding being used by RAF100 to celebrate the Centenary of the RAF. The RAF100 logo is inspired by the original RAF Roundel and will be being used by all RAF100 partners throughout the year as we commemorate and celebrate the first 100 years of the RAF.

RAF100 is a joint campaign being ran by The Royal Air Force, The RAF Association, The RAF Benevolent Fund, The RAF Charitable Trust and The RAF Museum. The money raised by any of the RAF100 products being sold in our shop will be divided equally between these organisations throughout the Centenary year."

Which doesn't really explain why or what

From

https://forum.keypublishing.com/show...sary-of-Pacman

Who ever thought up this sh*te wants sacking. Personally I feel that is what you get when you hand over the running of the RAF's premier museum to someone who never served in the RAF. But if you think that is bad, wait until you see the official 2018 RAF 100 anniversary display team colour scheme, see post 14

https://www.pprune.org/military-avia...k-thereof.html

..

..

[Melchett01]

Originally Posted by NutLoose

You mean the pacman

Thank god it’s not just me that thought Pacman!

[NutLoose]

I'm just awaiting Namco issuing a cease and desist for copyright infringment against the RAF Museum.

[NutLoose]

Well, I thought I would have a quick go at a scheme as the official one is so pants.

Tiffy by Tony Taylor, on Flickr

[BEagle]

RAF100 'Branding'

I found this load of biz-speak wanquewords earlier:

Just over a century ago, on 1 April 1918, the Royal Air Force (RAF) was launched to serve Britain and its territories from the air. To coincide with this historic milestone, the RAF has launched a new brand campaign created by brand design agency Coley Porter Bell. Employing a flexible visual identity designed with cross-generational appeal, the new identity will be used until September 2018.

Led by Coley Porter Bell’s unique ‘visual planning’ methodology, the updated branding and assets for the RAF centenary are inspired by both military heritage and the need for flexible future-focused visuals. Although the classic and iconic RAF roundel is still core to the overall brand identity, its application alongside more contemporary marketing collateral shows that Coley Porter Bell has adapted the design to be applicable in a digital age.

For air commodore Nigel Bradshaw, head of media and communications at the Royal Air Force, Coley Porter Bell has perfectly understood the purpose of the RAF – translating it into a branding project. “Not only has [the agency] managed to encapsulate the past 100 years in this campaign, but it has brought to life the innovative and exciting essence of the Royal Air Force,” explains Bradshaw.

“This is a momentous year for us and I am confident that this fresh, new campaign identity will ensure that we commemorate our past, celebrate who we are and what we do today, and inspire the next generation.”

In its unique approach to branding, Coley Porter Bell also successfully merges science and design. Combining findings taken from neuroscience-oriented research with a heritage-led creative approach, the RAF spirit of persistence and triumph in the face of adversity remains front and centre of the brand campaign. Using photography, notions of pride strengthened through 100 years of service runs throughout the brand assets.

Perhaps the 'air commodore' should be asked to do the decent thing with a genuine 1918 Mess Webley?

The red banner with quarter roundel 'RAF100' logo is presumably to indicate the RAF shrinking out of trace, with the roundel disappearing into the bottom left hand corner?

Who signed off on this utter travesty?

NutLoose that rather nice Typhoon would look great flying through Tower Bridge!

[goudie]

Was that written by Sir Humphrey, I wonder?

[langleybaston]

Do they not understand that such a spouting of gobbledygook inspires only mirth and disdain amongst normal mortals?

Once upon a time Air Commodes were important people doing important military jobs ................

[teeteringhead]

once upon a time Air Commodes were important people

o tempora o mores Langers old boy ....

AND they deserved initial capitals........

[and as any fule kno, Romans didn't use them as we do....]

[Haraka]

Well, I thought I would have a quick go at a scheme as the official one is so pants

Looking at that scheme it does seem a bit symbolic of U.K. in general in 2018. To match the apparent emergence of the Typhoon's nose markings from those over the rest of the aeroplane, perhaps the RAF Motto could also be somewhat adapted:

"Per Ardua Ab EU?"

[John LeBrun]

Last Friday, August 10th, as part of its celebrations of the RAF 100th birthday, a formal dinner was held in Lincoln Cathedral. I decided to go and put a deal of effort into the project asI live in the Languedoc region of France and had thrown my dinner jacket and trousers away some time ago. Having flown from Scampton and Waddington for some 20 years, I expected to see a few, just a few, familiar faces from Vulcan days. I have seldom been so disappointed. I had thought that this was to be a fine opportunity to meet up with old colleagues, mates and friends even. Of the 350 people who attended this dinner I did not see a single face that I recognised. I know that we are aging, I'm now 80, nevertheless where have all the Vulcan aircrews gone. Over the Vulcan era, there must have been well over a thousand aircrew that "went through the mill". I examined the table plan to see if at least I recognised a name of two. The only one I knew was that of a CinC Bomber Command, I think in the 70s. I recognised none of the rest. Only four serving officers turned up in mess dress as well as a couple of retired AVM who also wore their rather faded mess kit.Lincoln Cathedral is magnificent, but not its acoustics. An RAF junior band played well but we could not appreciate their music. There were a few speeches again badly affected by the acoustics which, as far as I could work out, were about fund raising for various RAF-linked charities.But the stab in the heart that really hurt is that the V-force was not mentioned once. The Lancaster and the slaughter of so many bomber crews was quite rightly highlighted. There is no question that the contribution of the Lancaster, which was around Lincolnshire for a relatively short period, was vital in winning the war, as were the fighters at the time. But the Vulcans were in the county for nearly 30 years. They won and kept the peace. Why are the British, chiefly the English, so obsessed with the Lancaster, the Spitfire and the Hurricane. The MOD continues to spend a substantial amount of its diminishing resources maintaining the Battle of Britain Memorial Flight. But when it came to keeping just one Vulcan airborne, I don't believe the MOD contributed a single pound. All was from private donations and some generous ones at that.As I mention above, I put a great deal of effort to go to what I though would be partly a reunion, and partly a celebration of the RAF's contribution to the County of Lincolnshire. At my table of 10 people, not a single one had had anything to do with the armed forces let alone the RAF. To these people this was simply an expensive social event. I was not at all impressed.

[OldnDaft]

Completed just over 32 years and counting. I have loved every minute and continue to do so.