Emirates brand now valued at 5.5 billion
 

And those that deliver the brand day in, day out, will get what come May?

Emirates Named Most Valuable Airline Brand Worldwide | News | Emirates United Arab Emirates

does that mean Whatsapp is almost 4 times more valuable than Emirates? :confused:

The BRAND is great, morale is extremely LOW. Is it May yet?

CC

I believe that RTA has been scrapped. How much did they pay for that?

"Most valuable" and on the attack.

Emirates brand now valued at 5.5 billion
 

Most North Amercan's have still never heard of Emirates. We're just a speck against the nearly 30,000 flts per day. Value? Sure, amongst those who know.

Most North Americans cannot even point out Europe on a world map, so they are perhaps not the best indicator of a brand value...

Even not the USA
 

Vaschandi,

Are you familiar with the word "satire?" That video was meant as comedy.

Steven Shehori: Poll: 37% of Americans Unable to Locate America on Map of America

But since you are casting stones here's a fact for you. Roughly 10% of Brazilians do not know how to read or write vs less than 1% of Americans.

I'm constantly amazed how many professionals entrusted with operating a 200+ million dollar piece of machinery will believe just about anything they read or see on the internet.

Los Pilotos??? The USA has the largest economy in the world (by far), so saying that they shouldn't be used as a good indicator of brand value is incorrect. Keep discovering, but don't quit your day job in the marketing field.

Now back to the actual thread… EK brand is great, employee morale is in the toilet.

Discuss… :D

Laker FYI That would be 14% and not less than 1%.

U.S. Illiteracy Statistics Data
Percent of U.S. adults who can’t read 14 %
Number of U.S. adults who can’t read 32 Million
Percent of U.S. adults who read below a 5th grade level 21 %
Percent of prison inmates who can’t read 63 %
Percent of high school graduates who can’t read 19 %

Source: U.S. Department of Education, National Institute of Literacy
Research Date: 4.28.2013

Payscale,

If you researched the study you are referring to you would find that the 14% you mention are considered "functionally illiterate."

But as for being able to read a written word here are the stats:

https://www.cia.gov/library/publicat...elds/2103.html

Thread drift over...back to Emirates having the most valuable brand, biggest fleet, etc, etc.

For crying out loud... Sometimes I'm embarrassed to be called a pilot.

Seriously guys...

America will always have Seth Rogan, Dan Akroyd, Jim Carrey, and Pamela Anderson. All is not lost!

Talk about thread drift!!

I'm starting to realize why the powers that be treat us like children.......:rolleyes:

Apparently it's only a fifth of Merikans don't know where to find Merika on a map. Good thing they have an FMC..... :rolleyes:

Miss S. Carolina has the solution to help the yanks find their own place on the map. It involves S. Africa and...... Iraq????

Due to the nature of our business, the value of the brand is at a significantly higher risk than the likes of Coca Cola or Nike (for example).

Airliner incidents and accidents fascinate the public and attract great media interest. A recall on a batch of soft drinks or for badly made trainers may briefly hit the press but Joe Public on the street will probably quickly forget about what happened and will keep on buying what they used to. The same can't be said when faced with booking a ticket to the other side of the world.

I think you used the "Don´t quit your day job" phrase a little wrong, but I understand what you are getting at...

I´m sorry if I touched a nerve there, I guess I could have made my point in a little less offensive way. My point is that the top 2 (by far) destinations for US outside the border are Canada and Mexico, followed by UK and continental Europe. Emirates is obviously not the first choice on those routes, hence brand knowledge is lower but it does not mean that it´s not a valuable brand, just because it´s not a household name in Kentucky...

wow, this is the quickest thread drift to "hatin' Merica" I have ever seen.

The hypocrisy of posters not publishing their home country is laughable.

Its easy to cast stones when you don't list your own **** hole country.