Desperate times...4th AD in less than a month and counting...
Join Date: Dec 2012
Location: Dubai
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These videos are different to the ones created a few years ago. They have taken bullsh*it to an entirely new level. They have a problem and they know it. First they lower the minimum requirements in order to get more applicants through the door, then they introduce a slightly revised package to entice more experienced guys to join. Now these videos try and 'sell' UAE and EK as a lifestyle job, more so than ever before. Some people will be lured by such glossy videos, however most are smart enough to see through it all and realise if a company such as EK needs to produce videos such as these, then something is not right with the job/package. What's next? Commuting contracts?
Join Date: May 2013
Location: In the middle of it
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Ooops ! If there there ever was doubt in your mind whether to participate in anything like that with corporate comm´s, young Miss Germany´s misfortune proves why you "NEVER" should. Let M.M and the likes of him do that.
"Just fly the b... A/C." How hard is that ?
Anyone have a link where "Girlie Girl" is on the Ellen Show ?
"Just fly the b... A/C." How hard is that ?
Anyone have a link where "Girlie Girl" is on the Ellen Show ?
Take a look at the first produced recruitment video EY. It shows a family living in their house with a pool talking about company accommodation. It is exactly the same formula that they are using now. No difference at all.
Join Date: Oct 2015
Location: USA
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Join Date: Sep 2002
Location: Europe
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I bet my hotel perdiems that even the actors themselves cannot say that they see themselves in EK till retirement. Not even more than 2 years after the upgrade. That's why these videos sound wrong.
Join Date: Apr 2003
Location: UAE
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Emirates can no longer sell the job itself (word is well and truly out) so they are trying to flog the "lifestyle" of living in Dubai instead. Which is indeed a sign of desperation.
Join Date: May 2016
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100% agree with Geordie. When I talk to guys around the world and ask them if they have considered Emirates?, the majority of answers received is: yes but I just don't want to live in such a place. EK recruitment has 2 hurdles to overcome and that is the destruction of their reputation as a good employer and also the negative connotations of the words Dubai and UAE with regard to life as an expat. These videos are a pathetic attempt at knocking down those hurdles.
Such an easy solution to get more suckers through the door: more $ and overseas bases. Management greed and arrogance will eventually have to give in at some point. Flight Ops cannot keep lowering the bar for recruitment standards and only so many videos can be made before they realise it probably has made no change to the amount of people applying to get in.
Such an easy solution to get more suckers through the door: more $ and overseas bases. Management greed and arrogance will eventually have to give in at some point. Flight Ops cannot keep lowering the bar for recruitment standards and only so many videos can be made before they realise it probably has made no change to the amount of people applying to get in.
Last edited by xhamster; 23rd Nov 2016 at 02:12.
Join Date: Mar 2003
Location: uae
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I agree EK has lost its shine and Dubai never had it. But why are people so upset about these recruitment videos? Who cares? Get a life , enjoy what little time off either in Dubai or down route.
BTW , have not watched and presently waiting for pickup.
BTW , have not watched and presently waiting for pickup.
What lies deception? Perhaps not everyone in EK is bitter and twisted. Fatbus talks true talk when he says get a life. There is more important things to complain about than a few videos.
Join Date: May 2016
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Get a life? Says you? Taking the same amount of time and energy to login and chat about them after having watched the videos also
But not butting my head against any wall. There are far more important things to worry about.
Join Date: Apr 2003
Location: UAE
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I would hope any professional pilot would see these videos for what they are- advertisements for the "EK/Dubai way of life" and realise they are no more real than Jen giving up her first class suite to go and play IFE games in economy.
However, there is one born every minute and the thing that bugs me is the people who are taken in by this will be sitting next to me in a couple of years time complaining all the way to Europe that life hasn't turned out the way in looked in the videos.
There was a time when Emirates didn't need to advertise at all for pilot recruitment because the people who were already here were the best publicity they could get. People (and I was one of them) were even prepared to pay for their own tickets to get to Dubai for the interview. How the mighty have fallen.
However, there is one born every minute and the thing that bugs me is the people who are taken in by this will be sitting next to me in a couple of years time complaining all the way to Europe that life hasn't turned out the way in looked in the videos.
There was a time when Emirates didn't need to advertise at all for pilot recruitment because the people who were already here were the best publicity they could get. People (and I was one of them) were even prepared to pay for their own tickets to get to Dubai for the interview. How the mighty have fallen.
And you had to be able to fly back then as well big fella.
They could make this place P2F and still find someone.
They could make this place P2F and still find someone.
Join Date: Apr 2008
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