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Airline expert.

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Airline expert.

Old 20th Dec 2018, 20:15
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Airline expert.

Good luck to him, but how did 20 year old Alex Macheras manage to get himself a job as an “airline expert”? Just watching a documentary about Singapore Airlines - The Worlds most Luxurious Airline apparently. Young Alex has been invited by them to critique the service and flying experience. According to the TV program, he is regularly asked by different airlines to comment on their product. If I recall, I’ve also seen him interviewed on current affairs and the BBC to offer his opinions on the aviation business.

I guess I’m just jealous of his role and am looking for tips on how to get the perfect job.

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Old 20th Dec 2018, 20:21
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Not him again ....
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Old 20th Dec 2018, 21:14
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I saw that documentary some time ago, he's some kind of online blogger with hundreds of thousands of 'followers' and is therefore regarded as a 'social influencer'. Companies will spend a large amount of their annual advertising campaign budgets on the services of these 'social influencers', it's big business apparently.
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Old 20th Dec 2018, 21:37
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As with any such position though, failure to kiss arse will result in a very short career path.
Fortunately those who would be "socially influenced" are unlikely subject your views to any critical analysis.
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Old 21st Dec 2018, 06:12
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Originally Posted by Random SLF View Post
I saw that documentary some time ago, he's some kind of online blogger with hundreds of thousands of 'followers' and is therefore regarded as a 'social influencer'. Companies will spend a large amount of their annual advertising campaign budgets on the services of these 'social influencers', it's big business apparently.
There was the guy in Ireland who had someone suggest that he should give her a free weekend stay, as she was a social influencer and could help his business. He took a different tac and told he to do one, she highlighted it and it went to the media which improved his business even more.
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Old 21st Dec 2018, 07:58
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social influencer
Now there's a [email protected] word for you. Experience is my social influencer. What some flunky chooses to say, or is paid to say, or gets kickbacks to say, means diddly squat to me. I regularly read a travel lift out in my Saturday newspaper and on page 4 or 5 there is an airline review - it's the biggest suck job ever - and worth reading just for the slimy obsequiousness on exhibition.

If an airline is willing to entertain such a turd then I'm not willing to pay for that and will choose to fly another airline.
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Old 21st Dec 2018, 09:00
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I believe he comes from a very comfortable upbringing and has very well connected parents. Sorry guys, but a few tweets and online trip reports is not going to get you a job as a social influencer. I believe it was MH17 which got him mainstream on the Beeb. What his qualifications a real though if anyone’s guess. He’s a bit like a much younger UK version of Geoffrey Thomas. Geoff kisses Qantas butt big time. In fact it’s usually this time of the year that he and his safety rating site ranks them the worlds safest. Since it was pointed out that actually others may take that accolade he now just makes a special category for them and thus guarantees he’s bezzy mates with them.
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Old 21st Dec 2018, 17:04
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And the winner is - Singapore Airlines!

AirlineRatings.com Editor-in-Chief Geoffrey Thomas commented: “In our objective analysis Singapore Airlines came out number one in many of our audit criteria, which is a great performance.”
https://www.airlineratings.com/news/...airlines-2019/

As CM points out, he hasn't forgotten QF:

The world’s oldest continuously operating airline was in again a top-10 carrier, coming in at number three and narrowly losing a three-way battle for Airline of the Year with Singapore Airlines and Air New Zealand.
BEST DOMESTIC SERVICE.
Qantas has remained true to the concept of a full-service airline on its domestic routes, offering all-in economy fares that cover checked luggage, blankets, food, entertainment and, on some flights, complimentary beer, and wine.
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Old 21st Dec 2018, 21:12
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Originally Posted by India Four Two View Post
And the winner is - Singapore Airlines!


https://www.airlineratings.com/news/...airlines-2019/

As CM points out, he hasn't forgotten QF:
Ah... Australian journalistic standards.
The level of that bar was set when the Mitsubishi (Chrysler) Sigma won Wheels magazine's Car of the Year Award year-after-year in the 1980's.
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