https://www.straitstimes.com/singapo...from-companies

"More than 50 organisations have expressed interest in Singapore Airlines' (SIA) training programmes launched last week which will see the national carrier's trainers work with companies to design courses and instruct their employees in areas such as customer service. .... This, together with cost-cutting measures and other ventures to increase revenue, like the hugely popular A-380 dining experience that was quickly sold out recently, has enabled the airline to reduce its bleeding from a rate of about $350 million a month in July to $300 million now."

What is our most innovative game plan in Hong Kong?

I'd have to say that denying staff travellers amenity kits was the one thing that saved CX back in the '90s. Bob N1ppere$$ was an unacknowledged genius.

Removing the sandwiches from the simulators left me in awe of their managerial acumen too.

Installing Sw1£e coffee machines - genius.

Undeniable genius. Amenity kits and the salt and pepper. I knew then CX was destined for great things. There isn't an airline management on earth that can compare to the brilliance of the CX management ranks.

I also think that pursuing their own EFB development when an off the shelf iPad solution was available undoubtedly pressured Apple and Airbus into a better deal. At least $1 off each iPad. Maybe $1.50.