Go Back  PPRuNe Forums > PPRuNe Worldwide > Fragrant Harbour
Reload this Page >

Why Boeing screwed up and lessons for CX Managment

Fragrant Harbour A forum for the large number of pilots (expats and locals) based with the various airlines in Hong Kong. Air Traffic Controllers are also warmly welcomed into the forum.

Why Boeing screwed up and lessons for CX Managment

Old 1st Nov 2019, 05:19
  #1 (permalink)  
Thread Starter
 
Join Date: Mar 2015
Location: HKG
Posts: 137
Why Boeing screwed up and lessons for CX Managment

Take a look at this:

https://www.thedailybeast.com/how-bo...played?via=rss


controlledrest is offline  
Old 1st Nov 2019, 15:42
  #2 (permalink)  
 
Join Date: Aug 2008
Location: Polar Route
Posts: 1,883
The ďBoeing lessonĒ for CX really isnít highlighted in this article. To me, Boeing has struggled in the last decade for two reasons that CX can learn from.

1) Boeing has outsourced too much of their core competencies. In an effort to save money and market globally to the PC crowd, Boeing sent far too much work outside the country. As a result, they lost their quality controls and supply chain management.

2) Boeing is constantly battling their employees and pitting the very people who design and make their airplanes against the Company. They arenít as bad as CX, but the results are very similar.

As for the Daily Beastís analysis of the narrowbody market, I could poke holes all day in their article. The C Series (A220) is very far from a commercial success (look at delivery numbers). Similarly, the 737MAX is very far from a commercial failure. It has certainly bloodied Boeingís nose (again, like 787 did), but there are thousands of orders out there and most of those and many more will deliver over the next decade. The MCAS tragedy is nearly sorted.

The narrowbody market isnít about long thin routes which the C Series excels at. The average sector length is about 600nm (less than 2 hours). Thatís why A321XLR and CS arenít very big deals. Narrowbodies need to excel at moving 100-200 people 1.5-4 hours, reliably, several times per day. This notion that the market requires a 7 hour mission is a fallacy. Thatís why we see many times more jungle jets (Embraer) out there than CS. Itís also why 737 is still a very popular airplane with the airlines, notwithstanding the current MAX disaster.
cxorcist is online now  
Old 2nd Nov 2019, 00:07
  #3 (permalink)  
 
Join Date: Nov 2007
Location: Brexitland
Posts: 1,114
"The 737 Max is very far from a commercial failure" ????
Really?
If nothing else, the Max is a Corporate disgrace. What I don't understand is how executives within Boeing could keep the very suspect flight characteristics secret and wonder why they would do that. Were they not worried if they ever had to fly on a 737Max? Or maybe one of their children flew on one when it crashed?
When Boeing gets the compensation bills directly relating to this aircraft, I would think it qualifies to be one of the biggest " commercial failures" ever.
Somebody should go to jail for this but, of course, they won't.
Arfur Dent is offline  
Old 2nd Nov 2019, 01:24
  #4 (permalink)  
 
Join Date: Aug 2006
Location: Asia
Posts: 191
Then there is this, which has all but been swept under the carpet.

fl610 is offline  
Old 2nd Nov 2019, 04:16
  #5 (permalink)  
 
Join Date: Nov 2018
Location: Maningrida
Posts: 9
There can be no doubt that Boeingís reputation has taken a beating.

It will be interesting to see what will become of the MAX. Itís most likely going to be returned to the skies at some point. Even if it never suffers as much as a bird strike for the rest if itís days, it will always be associated with the story of Boeingís corporate shortcomings.

The question in my mind is whether any new 73MAX orders will be placed by airlines (ie are they willing to take a gamble on the reputation of the aircraft, in this flyer-savvy, over-connected world we live in). Also whether unpaid orders will be filled.

In light of economic outlook, Iím not sure why would any airline invite that gamble into their system.

Be interesting to know Boeingís strategy and if are working on the design of a new NB aircraft - one which will have a faultless introduction.
dontgive2FACs is offline  
Old 2nd Nov 2019, 04:51
  #6 (permalink)  
 
Join Date: Aug 2008
Location: Polar Route
Posts: 1,883
Originally Posted by Arfur Dent View Post
"The 737 Max is very far from a commercial failure" ????
Really?
If nothing else, the Max is a Corporate disgrace. What I don't understand is how executives within Boeing could keep the very suspect flight characteristics secret and wonder why they would do that. Were they not worried if they ever had to fly on a 737Max? Or maybe one of their children flew on one when it crashed?
When Boeing gets the compensation bills directly relating to this aircraft, I would think it qualifies to be one of the biggest " commercial failures" ever.
Somebody should go to jail for this but, of course, they won't.
https://www.google.com/amp/s/amp.the...g-737-max-jets

Yep! The final chapter is far from written.
cxorcist is online now  
Old 3rd Nov 2019, 19:45
  #7 (permalink)  
 
Join Date: Dec 2005
Location: Hong Kong
Posts: 348
IAG , BA’s parent company has recently ordered 200 737 max aircraft
oriental flyer is offline  
Old 3rd Nov 2019, 21:03
  #8 (permalink)  
 
Join Date: Mar 2010
Location: In the twilight zone
Posts: 217
Originally Posted by dontgive2FACs View Post
There can be no doubt that Boeingís reputation has taken a beating.

It will be interesting to see what will become of the MAX. Itís most likely going to be returned to the skies at some point. Even if it never suffers as much as a bird strike for the rest if itís days, it will always be associated with the story of Boeingís corporate shortcomings.

The question in my mind is whether any new 73MAX orders will be placed by airlines (ie are they willing to take a gamble on the reputation of the aircraft, in this flyer-savvy, over-connected world we live in). Also whether unpaid orders will be filled.

In light of economic outlook, Iím not sure why would any airline invite that gamble into their system.

Be interesting to know Boeingís strategy and if are working on the design of a new NB aircraft - one which will have a faultless introduction.
Only time will tell
The Range is offline  
Old 3rd Nov 2019, 21:12
  #9 (permalink)  
 
Join Date: Apr 2009
Location: No where
Posts: 743
A "lesson" for CX management? That is the problem; they don't listen, don't learn, don't care, don't understand it's not all about them ("them" being the managers and their bonuses). The reason CX is such an epic disaster is that for the past 25 years they have been blindly focused on achieving their "goal", that being the crushing of pilot pay and benefits. Well, they succeeded, but at the same time they destroyed the airline and it's value. Well done boys
Air Profit is offline  
Old 4th Nov 2019, 06:42
  #10 (permalink)  
 
Join Date: Aug 2006
Location: The Cesspit
Posts: 241
Cathayís management issues are in a league of their own.

Rather than headhunting the best executive talent that is available, the board continually pick a team from the relatively small pool of personal who are employed by a minority shareholder of the airline. (Just look at the world wide head hunt that Air New Zealand conduced prior to selecting their latest CEO. Meanwhile cx looked no further than the HAECO hanger while conducting their search). Those executives then continue to be employed by the shareholder while being placed on a temporary secondment to the airline. Itís certainly open to debate whether this structure is in the best interests of the airline, or simply in the best interests of one of the shareholders.

Last edited by Progress Wanchai; 4th Nov 2019 at 07:26.
Progress Wanchai is offline  

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Thread Tools
Search this Thread

Contact Us Archive Advertising Cookie Policy Privacy Statement Terms of Service

Copyright © 2018 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.