DeFacto no longer
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DeFacto no longer
The Daily Apple has completed a survey that shows Hong Kong people no longer consider CX to be Hong Kong's defacto home airline and that HKA takes that title. The survey also concludes CX is considered too expat and elitest.
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In 2016, RH outlined that the core of the WTW strategy was to win back the support and custom of the Hong Kong people and then reach out ( I hate that expression ) to the Pear Delta.
This has obviuosly failed ( according to the DA survey ). So if the core strategy has failed what next ?
I know more pilot pay cuts, that always works !!!!!
This has obviuosly failed ( according to the DA survey ). So if the core strategy has failed what next ?
I know more pilot pay cuts, that always works !!!!!
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Does anyone still left working here actually believe there is even a shred of hope CX will remain a viable career airline.....anyone? It's over, this latest COS has proved that. To issue that in the middle of our so called "negotiations" demonstrates just how much contempt they have for us, and just how little they care for any of us and what is important to us, our families and our careers. The only true hope any of you have for a proper career is to leave and join a more stable, rational, "sane" airline. None of the former apply to CX anymore. It is over.
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A wise individual posted here quite some time ago that the corporate graveyard is full of companies that discounted a premium brand — or gave the appearance of cheapening it to the point where it lacked value.
Looks like they were right.
Disney and apple are relatively expensive. They might have sector promotions from time to time but generally do not discount. And both have been coining money.
Looks like they were right.
Disney and apple are relatively expensive. They might have sector promotions from time to time but generally do not discount. And both have been coining money.
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Go figure.
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A wise individual posted here quite some time ago that the corporate graveyard is full of companies that discounted a premium brand — or gave the appearance of cheapening it to the point where it lacked value.
Looks like they were right.
Disney and apple are relatively expensive. They might have sector promotions from time to time but generally do not discount. And both have been coining money.
Looks like they were right.
Disney and apple are relatively expensive. They might have sector promotions from time to time but generally do not discount. And both have been coining money.
In the airline world like CX Vs HX, most people fly economy anyways. Long haul flights are rarely pleasant, and when the delivery between airlines are more or less the same, people will flock to the cheaper option. Expecially when the more expensive option doesn't really excel at anything.
I think the prominent selling point for CX used to be exceptional service and excellent safety. The prominent problem is that in cost-cutting, they chip away at those selling points to the point that they just become any other airline... At a premium price. I think the cause of the problem is managers become too myopic of the bottom line to really care about what their consumers value.
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" I think the cause of the problem is managers become too myopic of the bottom line to really care about what their consumers value."
They only care about how much profit they can suck out of the company at the top of the pyramid, same as all the other HK Hongs. "Consumer Value" is secondary if that !
CX (Swires) have spent decades designing this Money Maker and the last 20 years on how to rid it of that pesky noun called Profit. They have succeeded.
They only care about how much profit they can suck out of the company at the top of the pyramid, same as all the other HK Hongs. "Consumer Value" is secondary if that !
CX (Swires) have spent decades designing this Money Maker and the last 20 years on how to rid it of that pesky noun called Profit. They have succeeded.
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" I think the cause of the problem is managers become too myopic of the bottom line to really care about what their consumers value."
They only care about how much profit they can suck out of the company at the top of the pyramid, same as all the other HK Hongs. "Consumer Value" is secondary if that !
CX (Swires) have spent decades designing this Money Maker and the last 20 years on how to rid it of that pesky noun called Profit. They have succeeded.
They only care about how much profit they can suck out of the company at the top of the pyramid, same as all the other HK Hongs. "Consumer Value" is secondary if that !
CX (Swires) have spent decades designing this Money Maker and the last 20 years on how to rid it of that pesky noun called Profit. They have succeeded.
Problematic is that decision makers are invariably MBA types.
MBA originated in the United States in the early 20th century when the country industrialized and companies sought scientific approaches to management. The core courses in an MBA program cover various areas of business such as accounting, applied statistics, business communication, business ethics, business law, finance, managerial economics, management, entrepreneurship, marketing and operations in a manner most relevant to management analysis and strategy.
There is nothing 'scientific' about that, designed for mass appeal the programs were 'franchised' the world over and the parasite consequently wreaks havoc in many industries.
The dysfunction is readily evident all over the western world.
In a business that can kill many hundreds of people at a time, it is argued that experience matters.
Go and sit in an MBA class and watch 'the smartest in the room' in action.
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When everything is a widget and all that matters is the accounting, an MBA is the perfect solution. My question is... Who in their right mind thinks running an airline is like producing widgets? Or Coca-Cola for that matter? The Swires aren’t ingenuitive. They just have a huge first mover advantage dating back hundreds of years (70 plus years in CX).
Last edited by cxorcist; 30th Sep 2018 at 17:19.
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When everything is a widget and all that matters is the accounting, an MBA is the perfect solution. My question is... Who in their right mind thinks running an airline is like producing widgets? Or Coca-Cola for that matter? The Swires aren’t ingenuitve. They just have a huge first mover advantage dating back hundreds of years (70 plus years in CX).
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If you haven’t figured out that there won’t be any more basings anywhere I feel sorry for you.