CCleaner
 

Am I just missing something or has this gone 'pay only'?

You're referring to the Piriform download page right?

It's just designed to make you assume it's payware. You can still download & run it for free. Evidently, the redesign works...

No it hasn't but they have made it more difficult to sort out where the free version is.

Try: Download CCleaner 3.02.1343 - FileHippo.com

Indeed so. I noticed exactly this, yesterday.

Look carefully underneath the buy online and download button screaming in your face and you will see discrete links to download free-of-charge from Filehippo and Piriform just as before :)

Thanks all - not the first company to do this. A successful piece of 'camouflage'!