https://www.theaustralian.com.au/bus...1fb61ac3b17b51

Ms McArthur said the lack of diversity not only related to gender, but also to ethnicity, age and culture.

“We tend to see aviation as so unique and special, it can only be run by aviation industry veterans,” she said.

“This insularity could mean aviation is missing out on what the industry has previously been renowned for — leading edge innovation.”

Then in the next few paragraphs she highlights SWA as an example of what a LCC can be. Last time I checked there were more than a few ‘industry veterans’ at the helm over there.

Additionally, the SWA ‘culture’ is unsurprisingly raised. MM’s first step should have been to see why SWA’s culture sees high-performance, employee satisfaction and inevitably company profits. Although SWA do not offer the best ‘on paper’ salary their profit sharing and stock purchase plan demonstrate that management care about employees and don’t view them as a column on an expenses spreadsheet, which if reduced will ensure their increased bonuses.

If MM thinks all it takes is ‘striking uniforms’ to change a companies culture I predict she will not last long enough to be considered an industry veteran.

The new chief executive of Australian low-cost carrier Tigerair has used a key address at the annual Centre for Aviation conference to highlight the lack of diversity in the industry.

Merren McArthur, Australia’s only female airline CEO, said women held just 3 per cent of chief executive roles in the aviation industry, compared with 12 per cent in other industries.

Ms McArthur said the lack of diversity not only related to gender, but also to ethnicity, age and culture.

“We tend to see aviation as so unique and special, it can only be run by aviation industry veterans,” she said.
“This insularity could mean aviation is missing out on what the industry has previously been renowned for — leading edge innovation.”

Ms McArthur also tackled the challenges of overcoming the perception of low-cost carriers as “cheap and nasty”, pointing to the success of pioneering LCC South West Airlines.

“Their success was not directly attributable to fares, but the striking uniforms worn by cabin crew and the positive culture which all made the experience memorable for travellers,” she said.

“South West took this business model mainstream and wherever they flew to, prices fell and passenger numbers grew.”

By the end of 2019, Tigerair will have replaced its fleet of A320s with Boeing 737s, which will be able to carry an extra six passengers per flight.

Ms McArthur said this would deliver a “little bit of extra revenue” that would be “much appreciated”.

But she would not be drawn on the timing of Tigerair tackling another overseas route, following its short-lived Bali service.

However, Ms McArthur did indicate any new international venture was more likely to involve New Zealand than Indonesia.

“I haven’t got any plans at the moment, because there’s plenty of room to optimise and improve our domestic operation. Once I’ve done that I’ll move to look at what other market opportunities exist, but that’s still 12 months away.”

Although it’s only NSW data (isn’t Sydney the epicenter of Australia anyway :} ) but I don’t recall seeing too many public PR campaigns pushing for more women to become butchers, mechanics and plumbers. Also, when was the last campaign to get more men into nursing - asking for a friend.

https://www.women.nsw.gov.au/__data/..._stats_web.pdf

Funnily enough, just yesterday, a friend of mine who travels regularly within Australia, said to me that she prefers to fly on Tigerair because the staff are clearly happier than on other airlines which creates an overall nicer atmosphere.
Merren McArthur sounds like just the sort of CEO a LCC like tt needs.

Christ.
This gender crap is getting out of hand.
How is more men pursuing this career than females a problem for anyone?

If you want to pursue in aviation, male or female, great, go for it, both genders have the ability to study the same subjects at school and pay for their flight training. Only difference is females will be presented with more employment opportunity for the “glamour” jobs, while their male friends are in a c210.

I guess that’s why they were on the verge of industrial action a few months back.

I didn’t realise that stormy, I thought it was just the pilots

It was (AFAIK) but to think the CC is representative of all aircrew and maintainers is a bit of a long bow to draw. I could be wrong; I’m sure some TT employee with give us the facts.

Fair call, I don’t know much about what goes on inside tt but it was an interesting coincidence, time will tell if she’s all talk or not

Is she not concerned about the low numbers of male cabin crew in her airline?

Or perhaps the low number of male check in staff?

Or the low number of female engineers?

I’m willing to bet good money on that NOT happening....

Haha, DC on the money.
There’s 100% chance there is a 0% probability of that happening.

More important things to worry about

VH-VUB

just saying