Interesting to see Jetstar is the official airline of the Rugby League World Cup whilst Qantas supports the Wallabies.
No thong-footed warriors at the Ra Ras please? Now off down the road you lot in the thongs there is a game of argy bargy down there......

Jetstar may be the official carrier for the League World Cup but I doubt that many teams will fly around to the venues on Jetstar as the seat pitch would be "uncomfortable" for those of bigger stature.

Packrat is That You Warren

The average league supporter would never understand Rugby rules for a start. The fact that a scrum should be packed down properly, would go right over their heads, as for rucking and mauling...............I would swim with White Pointers to get to watch a game of Rugby, loved it as a kid and still have the cauliflower ears, from the second row, to this day. Hope QF continue to support it for a long time to come. (This post is not meant to start a football war from the cross country basketballers down south):oh:

Hows this for an advertising campaign.

"The world's most experienced Airline,also has the world's most "experienced" aircraft".:ok:

What a cracker! :}

Easy to pick Qantas - "PISS ORF", and the horse.:8

There were a few other easily recognisable airlines thrown in as well :E

Most Experienced Airline
 

Had another "experience" today at Avalon
Marketing has also had to withdraw an ad in the UK.
Seems they were a bit naughty about the seats they depicted on Qantas Aircraft.
At present QF operates 744s to the UK.The seat they used was from an A380 which wont be operating in that direction for a while.
Tsk Tsk

And where are the suggestions for a better tag-line from the chorus of whining, carping peanut gallery?

Spirit of Australia and The Australian Airline for two.


(Pass the peanuts)

Peanuts, but prefer cashew nuts, for me too! Don't know if it's been used before but what would be wrong with "QANTAS - THE Australian Airline"?

To be honest I liked the previous slogan...

"The Spirit Of Australia" :ok:

But then again I suppose they had to change when they lost their spirit...:(

No, just had to remove any references to being a part of Australia prior to changes in the Qantas Sale Act to allow management to Off-shore and "flag of convenience" carrier the whole group!:mad:

Qantas:Market Repositioning
 

Qantas now no longer satisfies the criteria necessary to be accepted as a
Premium Carrier.
It will be soon rebranded as Qantas The Crackerjack airline....with the tag line of "less bang for your buck".This will apply to all aircraft in the fleet except the "manila folder"....which, as we all know, has definitely provided customers with more bang for their buck.
Qantas mainline will become the LCC of the Qantas Group and Jet* will assume the mantle of Premium Carrier in the Group.
Was this the intention all along?
If so "operation crackerjack" has been a resounding success.
Congratulations and well done to Scrotum Face and his team

Its only by the grace of God/Budda/Allah/whatever, thats it not called McRoo right now, and up the proberbial creek without a paddle:*

Rebuilding The Brand
 

How do you rebuild a brand that has been so badly trashed?
Where do you start?
Before you advertise anything make sure you can deliver.
Get the product right first and then promote it hard.
Problem is......its going to take a long time to get the product right.
In tandem you should try getting the employees back on side.
At Qantas there is a wellspring of good will from staff just waiting to be tapped.
Lets hope the new Qantas Queen has some balls.

Dont Advertise....
 

When you have a crap product and you want to position yourself in the premium market.
As has been said the QF mainline product is rubbish.They need to fix it before advertising.
You get an expectation differential.ie.advertising a product as premium when in actual fact it sux= Qantas