Interesting language in the recent interview, leaving the door open for an exit strategy if necessary.

Doesn't mean it is or was a failure just that the market they thought exists may not.

A smart businessman will read the winds and shut it down when it goes to a a point which should be calculated in the business plan.

Flogging a dead horse, if it becomes so, is just dumb, a philanthropist he is not.

Not every product makes it and that is what this is, another product, highly visible and expensive to launch nonetheless.

The big perfume, cosmetic, electronic and suchlike companies will spend more on a new product launch and sometimes they have to let it die.

This is a lifestyle product, therefore discretionary.

The market will decide.

Spot On Gaunty
 

I have to agree with you Gaunty. There is no doubt the airline is attracting white collar workers as far as I can make out but the loads are not sustainable it seems. When I went for my interview, I was looking at the long run but with a mortgage I am not prepared to run the risk with them. I think Scott R. correctly identifies that Ozjet has not thought this through very well and will pay dearly for it. P.S. should quit while he is ahead. There is not real compelling market for the Ozjet product and what we have seen is largely opportunistic. Even from what I can make out, that other lot (not yet flying) seems to be more level headed in coming into the market with a fresh and exciting product. If the runours are true that they are being funded from the middle-east, I am sure their launch will be nothing short of spectacular.