PPRuNe Forums - Virgin Pacific

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- Australia, New Zealand & the Pacific (https://www.pprune.org/australia-new-zealand-pacific-90/)

- - Virgin Pacific (https://www.pprune.org/australia-new-zealand-pacific/174641-virgin-pacific.html)

My sources over at VB tell me Branson(Virgin Group) is trying to sell his 25% to Virgin Atlantic(Virgin Group/SIA). This enables Branson to pocket some more money and brings SIA into the domestic market and the much coveted Pacific route.

VB becomes VP because SIA allows the use of the name internationally,they also get an indirect foothold into the domestic market which they have wanted since Qantas floated.

SIA finally get into the Aussie market after being beaten by BA then ANZ,albeit indirectly.

Do you think they would re-brand the domestic operation as that would be an expensive exercise and is an iconic name. If what you say does happen would they maintain the name VB for domestic ops and use VP for international as this would be most likely a full service carrier.
I have been wondering how they would get around the SIA clause for the use of the name without them being involved. There is the possibility of the routes being flown by VS under the VP banner.