New 'Bonza' LCC launches middle 2022 with B737 MAX
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Oh gawd, Jordan said;
“We have a mission to help right that wrong,”
You can’t half tell that Jordan has attended Pastor Branson’s school of Virgin wankery. Branson preached the same message when he said Australia had been held hostage by the evil duo of Qantas and Ansett and that Virgin Blue would liberate us from the dastardly duo blah blah blah. Branson then floated VB and took an effortless $960m out of the deal and mostly bailed. That’s loyalty for you. Timbo, ditch the Branson speech and admit that the airline is in the game to spin a dollar or two. Aussies prefer honesty over cheesy one-liners and hollow words.
“We have a mission to help right that wrong,”
You can’t half tell that Jordan has attended Pastor Branson’s school of Virgin wankery. Branson preached the same message when he said Australia had been held hostage by the evil duo of Qantas and Ansett and that Virgin Blue would liberate us from the dastardly duo blah blah blah. Branson then floated VB and took an effortless $960m out of the deal and mostly bailed. That’s loyalty for you. Timbo, ditch the Branson speech and admit that the airline is in the game to spin a dollar or two. Aussies prefer honesty over cheesy one-liners and hollow words.
They wasted the last year pissing around with Flight Ops, attempting to outsource the entire thing, Bonza AOC but ‘operated by CAE Parc Flight Operations’ , was never ever going to get up which I said how many times?
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Plus the little issue of not having a Safety Manager until recently. A little bit silly really. No safety manager and a lack of an SMS will set you back eons in the world of CASA.
“Bonza’s first Boeing 737 Max 8- named “Shazza”- arrived in Queensland in July. The aircraft was once stopped by manufacturers after it was marred by a litany of hardware and software issued that resulted in two crashes and more than 300 deaths.”
I guess any publicity is good publicity.
I guess any publicity is good publicity.
“Bonza’s first Boeing 737 Max 8- named “Shazza”- arrived in Queensland in July. The aircraft was once stopped by manufacturers after it was marred by a litany of hardware and software issued that resulted in two crashes and more than 300 deaths.”
I guess any publicity is good publicity.
I guess any publicity is good publicity.
Media looking for stories?
They carry on like it’s the same MAX as before. It’s not. Under no circumstances do I defend Boeing and it’s behaviour, but that aside, software has been overhauled, limits and redundancies have been heightened, crew differences training is now a thing, and MCAS isn’t a wild unpredictable menace as it once was. The finer detail about what it’s capable of doing is now known. You will only get problems if training departments have no idea what the hell they are doing. From what I see, Virgin is doing a good detailed job with training it’s crew.
Now how do you educate the public about all that technical fluffy stuff and everything is all sweeeet? As they don’t listen and only read the garbage in the news, it’s likely up to Training departments to invest in sims and crews, to show the world it’s not an issue anymore. The consequence for Boeing will be rolling media stories for any minor technical issue, stuff that is just a normal engineering fault. I had one last week, didn’t make the news. If it was a MAX, would be all over the press. That is the risk the airlines PR departments will need to deal with until they are retired.
Now how do you educate the public about all that technical fluffy stuff and everything is all sweeeet? As they don’t listen and only read the garbage in the news, it’s likely up to Training departments to invest in sims and crews, to show the world it’s not an issue anymore. The consequence for Boeing will be rolling media stories for any minor technical issue, stuff that is just a normal engineering fault. I had one last week, didn’t make the news. If it was a MAX, would be all over the press. That is the risk the airlines PR departments will need to deal with until they are retired.
Comet 1 fell apart, Comet 2, 3 and 4 were efficient, reliable and safe aircraft, but the airline business/public never regained faith in the type. Once you get a a bad reputation its almost impossible to clear the stigma.
https://www.abc.net.au/news/2022-06-...robe/101175214
The ABC article sums up what the public see, a type still plagued by problems, it might not be MCAS, although a few of the incidents definitely sound familiar.
The only real option if you want to operate a sour type is to pray it doesn't have another episode and that the public memory of events fades as a result. You have to remember that airlines are as much customer service as transportation, you have to give the customer as much of what they want, if they don't like a type, then you can either put up with a % loss of passengers to that, or operate things they want. The argument over the A380 is along that line, the passengers love it, but can you charge them enough to overcome its high operational costs. 737 max is the opposite, its an accountants aircraft, good to generate good yield on average routes, but, passengers are a bit sus of the Max and generally don't like being in 737 over 1 hour. I know if I fly over 2 hours I will avoid a 737 at all costs, and try to get on the 330 or even A320, the chance of being stuck in a center seat on a 737 is just too horrible to contemplate, a Bandeirante is more comfortable even without ear protection...
https://www.abc.net.au/news/2022-06-...robe/101175214
The ABC article sums up what the public see, a type still plagued by problems, it might not be MCAS, although a few of the incidents definitely sound familiar.
The only real option if you want to operate a sour type is to pray it doesn't have another episode and that the public memory of events fades as a result. You have to remember that airlines are as much customer service as transportation, you have to give the customer as much of what they want, if they don't like a type, then you can either put up with a % loss of passengers to that, or operate things they want. The argument over the A380 is along that line, the passengers love it, but can you charge them enough to overcome its high operational costs. 737 max is the opposite, its an accountants aircraft, good to generate good yield on average routes, but, passengers are a bit sus of the Max and generally don't like being in 737 over 1 hour. I know if I fly over 2 hours I will avoid a 737 at all costs, and try to get on the 330 or even A320, the chance of being stuck in a center seat on a 737 is just too horrible to contemplate, a Bandeirante is more comfortable even without ear protection...
Probably better off getting over this bump, and get moving on a MAX replacement, public perception will never fade. Airbus is targeting a entry mid to late next decade for narrow body replacement. A320 will be all but gone by 2050. Certainly is a chance Boeing will just be a minor player for the next generation in the narrow body space. I’d hate to be the salesmen trying to push the next design, skeptical buyers galore. All Airbus needs to do is drop a new wing on its 321 and voila thousands of orders.
The 737 was supposed to be replaced in the mid-late 90s. Boeing got hung up on appeasing Southwest and backed themselves into a corner. The 757 would have been a much better aircraft to modernise and put all the effort into, especially with the cross crewing ideas they had in the 80s, which Boeing dropped and now Airbus has run away with. Basically Boeing decided that the competitive angle was going to be 737 old school no frills, thing you know vs all the bells and whistles, computer with wings and plastic bits A320.
The 757 was a great idea, but the US airlines wanted widebodies, and if it wasn't wide the 737 did everything else. Now they want a 200+ seat narrow body, but hang on, you guys had it in the 80s....
The 757 was a great idea, but the US airlines wanted widebodies, and if it wasn't wide the 737 did everything else. Now they want a 200+ seat narrow body, but hang on, you guys had it in the 80s....
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“Bonza’s first Boeing 737 Max 8- named “Shazza”- arrived in Queensland in July. The aircraft was once stopped by manufacturers after it was marred by a litany of hardware and software issued that resulted in two crashes and more than 300 deaths.”
I guess any publicity is good publicity.
I guess any publicity is good publicity.
I don't think the great unwashed give a toss whether it's a Max or not. They aren't that interested. They really only shop on cost. You honestly think Chantelle and Ferret are going to refuse to fly Bonza because they operate Maxes. That people travel with Jetstar because they prefer A320s over B737s? Most couldn't tell you what aircraft they'd been on if you asked them as they got off at the other end. They certainly couldn't tell one 737 from another. That ABC article linked to above - you'll notice not one reference to "the public are scared to fly in it". It's the industry reporting the problems internally. They public don't hear, or care about that sh*t in the long run.
The Comet was different - it was new technology - the first pressurised jet passenger aircraft. It was radical, a leap in technology (the Max is not). Not many people flew anywhere. When it "failed" it was big news and lived on in the relatively few public who flew regularly, and more importantly, airline memories. When it was withdrawn from service for the investigations and upgrades, there were no alternatives. You didn't just get on the "other jet". The "other jets" where still being designed and then manufactured using the lessons learned, and gave the airlines the aircraft they were crying out for, before the Comet could come back.
The Comet was different - it was new technology - the first pressurised jet passenger aircraft. It was radical, a leap in technology (the Max is not). Not many people flew anywhere. When it "failed" it was big news and lived on in the relatively few public who flew regularly, and more importantly, airline memories. When it was withdrawn from service for the investigations and upgrades, there were no alternatives. You didn't just get on the "other jet". The "other jets" where still being designed and then manufactured using the lessons learned, and gave the airlines the aircraft they were crying out for, before the Comet could come back.
Last edited by Traffic_Is_Er_Was; 12th Sep 2022 at 21:48.
