REX to transition to ATRs, start domestic jet ops
Written by Gissing no less and not some spin doctor. Rex are about to find out that if you take on Qantas you want deep pockets and a very good plan. By their own admission part of their plan was based on Virgin not being around so I think the planning part needs a bit more work.
So what happens later this year when the NG operation is struggling? They blame Qantas and Virgin for offering flights on the same route impacting their ability to continue to survive as an ongoing concern?
Unless if the likes of 'infamous' airline investors such as EY or SQ wants a 2nd (and 4th in SQ's case) go at the Australian market by wasting away money on another Australian domestic carrier, I can't see REX sticking around long with the jets.
Unfortunately it would drag their government subsidised regional routes down with them in voluntary administration if the NG jet operation sends them broke.
Unfortunately it would drag their government subsidised regional routes down with them in voluntary administration if the NG jet operation sends them broke.
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REX has a tendency to underestimate their competition. Whether that is pride, arrogance, a belief that Sharps political mates will pull them out of the **** if necessary, who knows? But starting a 737 operation, a proposed large operation at that, in the middle of a global collapse in the middle of a pandemic based on the assumption a competitor would not fly again is one of the most stupid, arrogant, embarrassing mistakes that I have seen an airline or a large business make in decades. If they go to the wall, they have their own stupidity and their own management decisions to blame for it.
If Joyce and Hrdlicka are as smart as we are lead to believe, they will be closely watching this mess that REX has made for itself and they will be looking for ways to ‘compete with REX accordingly’, possibly to the detriment of REX. Perhaps REX ought to invest in a CEO and Board with commercial, marketing, finance and business strategy skills in the future?
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It's like they are wanting the public to feel sorry for them because they are a "country battler airline". I read this as nothing but a move to shift blame from future problems, away from itself, and to its competitors. People flying ML-SY do not give two ****s about Rex and its "heart being in the country" or whatever it is (isn't it Singapore owned?!). Completely different markets and clientele.
Look we all want it to succeed, gives our colleagues a job again, and so on, however it gets more bizarre as each week passes.
Look we all want it to succeed, gives our colleagues a job again, and so on, however it gets more bizarre as each week passes.
As mentioned by many earlier, this plan only had a chance if VA didn’t exist anymore. 3 months tops before a scale down, public sympathy campaign and shuttering of the great 737 experiment. Then Rex beg the government for more $ and we are back to where we started.
I would love to be wrong on this, jobs for pilots is what we all want right now but this is looking like another OzJet type situation to me, an optimistic dream but no demand for it.
Bain will want to make its mark on this land and show who is boss, and taking out Rex is a major part of that.
Nunc est bibendum
I think the difference is that Alan isn’t looking at Rex and wondering if he can survive it whereas Jayne is. Jayne knows that if she doesn’t kill Rex the odds are that her corporate career is toast.
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To be con’t.......
In today’s Australian, Sharpie is sounding more desperate than ever. He has accused QF predatory behavior for it decision to move into smaller routes, threatening the airline could fold when commonwealth assistance ends in March. He desperately asked the ACCC to intervene. Mr Sharp failed to address Rex bold move into the golden triangle trying to lure valuable passengers from QF, JQ and VA. Who is the predator.
Appears the walls at Rex are being exposed, they’re f$&ked and have spent to much cash just realizing this jet op should of been out on the shelf for a few yrs or until the administration of VA to have been completed.
Appears the walls at Rex are being exposed, they’re f$&ked and have spent to much cash just realizing this jet op should of been out on the shelf for a few yrs or until the administration of VA to have been completed.