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Bain: Virgin Australia needs to be more like Virgin Blue

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Bain: Virgin Australia needs to be more like Virgin Blue

Old 4th Jun 2020, 03:32
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Originally Posted by Lookleft
Yeah thats all the new airline needs is another CEO who was looked over for the top job at QF.
Sorry but how was Lyell Strambi looked over for the top job at Qantas? One of Alan Joyce's first moves as CEO was to bring Lyell back to Australia from his stint as COO at Virgin Atlantic.
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Old 4th Jun 2020, 03:37
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Originally Posted by MickG0105
Sorry but how was Lyell Strambi looked over for the top job at Qantas? One of Alan Joyce's first moves as CEO was to bring Lyell back to Australia from his stint as COO at Virgin Atlantic.
Stramb's chose not to continue w/Q due lifestyle reasons. Nothing more, nothing less. It was an enormous portfolio and he successfully transformed Qantas domestic services. The legacy continues today. He broke down the barriers realigned it.
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Old 4th Jun 2020, 03:40
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My misreading of his timeline but he was only CEO of Domestic for two years before he left in March 2015. He then got the Melbourne Airports job in September 2015 so you don't think he has some sort of axe to grind?
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Old 4th Jun 2020, 03:47
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Originally Posted by didrechambers77
Stramb's chose not to continue w/Q due lifestyle reasons. Nothing more, nothing less.
I'm probably wrong by I'd always heard there was fall out due to 787 going to Jetstar first?
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Old 4th Jun 2020, 03:53
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Stramb's chose not to continue w/Q due lifestyle reasons.
Thats what they all say from politicians to CEO's. Wasn't he CEO Domestic when Gareth Evans was CEO International and GE got the Group CEO position at Jetstar? If Domestic was successful and International was a basket case then why wasn't he offered the Group position? Where do you think the next step is for GE? Don't tell me that any CEO with a healthy ego is not looking at the very top of the corporate pyramid.
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Old 4th Jun 2020, 04:00
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He was part of the most bizarre reshuffles in QF history. Both he and the international guy (Hickey? I can’t remember) resigned on the same day with no explanation. Very sus.
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Old 4th Jun 2020, 04:30
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The issue with Bain is they said they want to change the model. While all bidders would have made tweaks these guys have started talking about Virgin Blue and low cost carriers in the dialogue. Murphy said itís not going to be business as normal Ďthatís the realityí. What that actually means is the big question. Thatís is nothing but Bainís reality.

Cyrus said they will keep the model as it is but reduce the fleet complexity which is where they claim is the largest upside of any potential successful transformation.

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Old 4th Jun 2020, 05:14
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Originally Posted by Lookleft
My misreading of his timeline but he was only CEO of Domestic for two years before he left in March 2015. He then got the Melbourne Airports job in September 2015 so you don't think he has some sort of axe to grind?
Axe to grind? No, I don't think that's the case at all. Not every senior exec acts as though they're in a TV show.

AJ thought very highly of Lyell from their Ansett days and was very keen to get him on board at Qantas. In terms of leaving Qantas, my understanding, all third and fourth hand mind you, is that Lyell was keen to get back to Melbourne. Apparently the helm of Jetstar was in the offing but not for a few years. I don't think that there's ever been any animosity between Lyell and AJ or towards Qantas in general.

Originally Posted by Lookleft
... Wasn't he CEO Domestic when Gareth Evans was CEO International and GE got the Group CEO position at Jetstar? ...
No, Gareth moved from CFO to International at the same time that Lyell left. Gareth got the Jetstar gig a couple of years later in November 2017 when Carla left.

Last edited by MickG0105; 4th Jun 2020 at 05:32. Reason: GE details
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Old 4th Jun 2020, 05:27
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Somebody had to take the fall for the Capacity war with VA and massive losses in 2013.

LS was one of the sacrificial lambs
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Old 4th Jun 2020, 05:41
  #90 (permalink)  
 
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The issue with Bain is they said they want to change the model. While all bidders would have made tweaks these guys have started talking about Virgin Blue and low cost carriers in the dialogue. Murphy said itís not going to be business as normal Ďthatís the realityí. What that actually means is the big question. Thatís is nothing but Bainís reality.
Given that every business transformation has failed over the last 20 years why is going back to the beginning going to work? Might sound good from a PR perspective but I can't see a LCC working long term.
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Old 4th Jun 2020, 06:52
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Originally Posted by non_state_actor
Given that every business transformation has failed over the last 20 years why is going back to the beginning going to work? Might sound good from a PR perspective but I can't see a LCC working long term.
The VA issue was infact the end goal (how was it clearly defined... they've bandied around full service for so long but still full of ancillary charges?), and didn't have an exact, clear documented guide how they were getting there. This could solely be put down to middle managers not being held accountable, and lack of transparency with strategy planning. Very B.Bus stuff, though the systemic issue is head office is packed with people without proper corporate experience and tertiary education. Instead, its middle aged women bouncing from Jocelyn's cakes to merlo coffee's holding onto their vowels like its the end of their marriage.

Hiiiiii, how are youuuuuu, Goooooooodddd, squeal squeal squeal,

Don't forget the singing and dance parties that were held twice daily.... you can't write this its that unbelievable but it happened (alot). The business hasn't had a customer value proposition (CVP) of which aligns with commercial strategy and goals. CVP is are basics, like project management it defines the end goal and minimum viable product. The fact they couldn't get the basics right speaks volumes of the position of the Business.

And lets not forget, its the only airline that calls CRM, NTS and creates its own bespoke department of 9 people to deliver death by power point.
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Old 4th Jun 2020, 07:37
  #92 (permalink)  
 
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D isn’t a vowel, which sums up the accuracy of your post (mostly). But I have a feeling this is a well known ppruner using a different callsign....the 7s give it away

Last edited by ozbiggles; 4th Jun 2020 at 07:49.
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Old 4th Jun 2020, 07:50
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Something to do with Paragraph-something? Yep... must be one very opinionated individual needing to give opinions.
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Old 4th Jun 2020, 07:58
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I was at a pre-transformation 'briefing' where Lyell expressed his desire to follow Alan into the CEO's position.
6 months later he was unemployed.
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