Go Back  PPRuNe Forums > PPRuNe Worldwide > Australia, New Zealand & the Pacific
Reload this Page >

MERGED: Alan's still not happy......

Australia, New Zealand & the Pacific Airline and RPT Rumours & News in Australia, enZed and the Pacific

MERGED: Alan's still not happy......

Old 7th Nov 2014, 06:06
  #5201 (permalink)  
Keg

Nunc est bibendum
 
Join Date: Apr 1999
Location: Sydney, Australia
Posts: 5,583
Received 11 Likes on 2 Posts
fish

I think the concept is awesome but it 'misses' on a few points.

1. Takes a LONG time to work out its a Qantas add as Tony pointed out.

2. It makes me miss home but it doesn't necessarily make me want to fly Qantas- the emotional connection just isn't there.

3. The idea that Qantas is part of your home is missing. This is perhaps a flow on from point 2.

4. Perhaps a tag of 'let us show you our home' would be good for overseas visitors too. Ie, connect Qantas to Australia so that if you're flying here you're 'missing out' on part of Australia if you don't fly with Qantas.

Though it is great to see a return of QF marketing, the one just doesn't quit hit the mark. 7/10 for me.
Keg is offline  
Old 7th Nov 2014, 06:10
  #5202 (permalink)  
Keg

Nunc est bibendum
 
Join Date: Apr 1999
Location: Sydney, Australia
Posts: 5,583
Received 11 Likes on 2 Posts
Talking

....... and at least it's a gazillion times better than that stupid ooohh, aaaahhhh, oooohhhhh crap that we had.
Keg is offline  
Old 7th Nov 2014, 08:13
  #5203 (permalink)  
 
Join Date: Apr 2002
Location: Australia
Posts: 642
Received 19 Likes on 5 Posts
....... and at least it's a gazillion times better than that stupid ooohh, aaaahhhh, oooohhhhh crap that we had.
Amen to that.

After 5 minutes of that crap I start looking for sharp objects.
ruprecht is offline  
Old 7th Nov 2014, 08:39
  #5204 (permalink)  
 
Join Date: Jun 2005
Location: Australia
Posts: 311
Received 0 Likes on 0 Posts
Ruprecht,
You've been on hold to ops then....
allthecoolnamesarego is offline  
Old 7th Nov 2014, 09:22
  #5205 (permalink)  
 
Join Date: Apr 1998
Location: Mesopotamos
Posts: 5
Likes: 0
Received 0 Likes on 0 Posts
Bring back the Kwantas Bear, that should make the Feels Like Home feel like home.
cattletruck is offline  
Old 7th Nov 2014, 09:22
  #5206 (permalink)  
 
Join Date: Oct 2005
Location: Fliegensville, Gold Coast Australia
Posts: 37
Likes: 0
Received 1 Like on 1 Post
Me too that last one (ad) was ridiculous....this "feels like home" campaign does a nice job of pulling heart strings....but...not enough brand identification...

I know this Ad was lambasted by some Poms...but I thought it was an absolute cracker!!! It encapsulated a history and was almost never without an aircraft in the picture.....

https://www.youtube.com/watch?v=XozHLoqwp_4


......that said I can understand why the Rat doesn't want pictures of aircraft in the ads, trying to be a virtual airline and all that....
Fliegenmong is offline  
Old 7th Nov 2014, 09:36
  #5207 (permalink)  
 
Join Date: Nov 2005
Location: Extreme
Posts: 315
Received 0 Likes on 0 Posts
Don't like it.
Should be an advert for a funeral service.
Shot Nancy is offline  
Old 7th Nov 2014, 12:42
  #5208 (permalink)  
 
Join Date: Apr 2006
Location: Land of the rising sun
Posts: 42
Likes: 0
Received 0 Likes on 0 Posts
Just another crap ad by Qantas. It will disappear in 6 months and not have the long lasting effect. Sorry to be pessimistic.




The team that decides on these 'emotional' adverts need to be completely independent from Australia and the airline to see if it actually has a touch. As someone who lives overseas now, if I choose to fly Qantas
it is to support current staff, not management!

Not as bad as the Mars Rover, or 'you are the reason we fly', but still not good enough to make me want to chose to fly Qantas. I can still have the home coming hugs when I get off the Emirates, Cathay or any other airline!

Last edited by yadot; 7th Nov 2014 at 13:17.
yadot is offline  
Old 7th Nov 2014, 21:17
  #5209 (permalink)  
 
Join Date: Dec 2013
Location: Melbourne
Posts: 145
Received 5 Likes on 2 Posts
I think this thread should be renamed, "Alans Happy now",
seeing as hes got rid of 5000 pesky employees, and stands to pick up 2.5 mil in bonuses, happy days for Alan!
Boe787 is offline  
Old 7th Nov 2014, 21:49
  #5210 (permalink)  
 
Join Date: May 2004
Location: Melbourne
Posts: 704
Likes: 0
Received 0 Likes on 0 Posts
I know this Ad was lambasted by some Poms...but I thought it was an absolute cracker!!! It encapsulated a history and was almost never without an aircraft in the picture.....

https://www.youtube.com/watch?v=XozHLoqwp_4
Sensational advert for the aviation hardware enthusiast! Didn't know Imperial Airways flew Rapides! And makes me sorry I missed flying on a VC10 back in the day. Think it's the only type in the ad I've missed out on, though.
VH-Cheer Up is offline  
Old 8th Nov 2014, 08:51
  #5211 (permalink)  
 
Join Date: Feb 2014
Location: Queensland
Age: 75
Posts: 23
Likes: 0
Received 0 Likes on 0 Posts
VH-Cheer Up.

I don't know it from a pilot's point of view, but as a passenger the VC10 was a great plane in which to fly. I was lucky, way back in 1968, to fly from London to Sydney in one. BOAC, of course then. The route was via New York, San Francisco, Honolulu and Nadi.

Very quiet to fly in, but as the BOAC ad ran in those days "That's BOAC hush-power for you!"
bmam7 is offline  
Old 8th Nov 2014, 22:30
  #5212 (permalink)  
 
Join Date: Jun 2007
Location: Marion, South Australia
Age: 80
Posts: 183
Likes: 0
Received 0 Likes on 0 Posts
I can still remember the engine noise (whine) of the VC-10s that came through Darwin in the late 1960s and early 1970s. Impressive bird to watch on the ground at take-off and landing.


And were definitely noisier than a 727 or a Qantas 707 at take-off.


Mike
mmciau is offline  
Old 9th Nov 2014, 03:00
  #5213 (permalink)  
 
Join Date: Sep 1999
Location: Sydney
Posts: 470
Likes: 0
Received 0 Likes on 0 Posts
Wishful thinking I'm afraid.

You had me hopeful until I found the story you're aluding to here:

AFR TV | Financial Review Sunday, Rear Window

Why retire when you get paid a small fortune to play golf?
IsDon is offline  
Old 9th Nov 2014, 22:15
  #5214 (permalink)  
 
Join Date: Jun 2014
Location: Australia
Posts: 79
Likes: 0
Received 9 Likes on 1 Post
Rodney Rotorslap is offline  
Old 9th Nov 2014, 23:08
  #5215 (permalink)  
 
Join Date: Mar 2004
Location: Home
Posts: 791
Received 19 Likes on 12 Posts
I can see the piss being taken out of these ads "cityfail" style.

Or better still, Queensland Rail Etiquette-style

Queensland Rail Etiquette Posters | Know Your Meme
Going Nowhere is offline  
Old 21st Nov 2014, 00:15
  #5216 (permalink)  
 
Join Date: Feb 2000
Location: Outofoz
Posts: 718
Likes: 0
Received 10 Likes on 7 Posts
Do it as a team, and do it my way. (Sorry Billy, and Richie!)
Qantas marketing chief Tim McColl Jones resigns after 'feels like home' campaign launch
hotnhigh is offline  
Old 21st Nov 2014, 13:35
  #5217 (permalink)  
 
Join Date: Apr 2009
Location: London-Thailand-Australia
Age: 15
Posts: 1,057
Received 0 Likes on 0 Posts
Do it as a team, and do it my way.
Hmm, the Welcome home theme has been done before.. possibly the new campaign could have been called Welcome Home Again?




.

Last edited by TIMA9X; 21st Nov 2014 at 13:48.
TIMA9X is offline  
Old 22nd Nov 2014, 00:32
  #5218 (permalink)  
 
Join Date: Dec 2007
Location: Downunder
Age: 74
Posts: 257
Likes: 0
Received 0 Likes on 0 Posts
If this doesn't bring a tear to your eyes you have no heart

ST

https://www.youtube.com/watch?v=8YH7kqLX8wE
SpannerTwister is offline  
Old 22nd Nov 2014, 00:36
  #5219 (permalink)  
 
Join Date: Dec 2007
Location: Downunder
Age: 74
Posts: 257
Likes: 0
Received 0 Likes on 0 Posts
If you've got any tears left you could always try this one too

ST

http://youtu.be/VHYe1srB5Bw
SpannerTwister is offline  
Old 22nd Nov 2014, 01:34
  #5220 (permalink)  
 
Join Date: Mar 2007
Location: Look up and wave
Posts: 359
Likes: 0
Received 0 Likes on 0 Posts
I personally prefer these ones

TAA - TV commercial - YouTube

TAA 1975 Up Up and away with TAA, the friendly, friendly way..mp4 - YouTube

TAA, the friendly way.

Originally Posted by wirthless
In a note to staff, Ms Wirth said Mr McColl Jones had decided to leave Qantas so he could relocate back to Melbourne to spend more time with his family.
Will somebody finally toss her some floaties?
MACH082 is offline  

Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.