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Jetstar Could Have Wowed Australians.

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Jetstar Could Have Wowed Australians.

Old 23rd Jul 2004, 10:03
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Post Jetstar Could Have Wowed Australians.

Jetstar could have wowed Australians

Wow Airways, Jet Black and Jet Oz were just a few of the names Qantas considered for its low-cost subsidiary before settling on Jetstar late last year.

Jetstar ceo Alan Joyce told the National Aviation Press Club in Sydney yesterday that in October and November 2003 Qantas engaged a number of consumer focus groups to look at names for its new airline.

Joyce said Joey Airlines “didn’t make it past first base” but FairGo was tossed around before the airline settled on the word Jet.

While names like JetOne, Jet OZ and Jet Black “had appeal”, he said it was felt Jetstar had an Australian connection, with the orange star in logo symbolising the smallest star of the Southern Cross, Epsilon Crucis.

The orange livery, however, relied on an even less scientific method of selection.

“In our then Jetstar bunker in North Sydney last year, the staff regularly visited a nearby Malaysian take-away restaurant that used a tone of orange in its own livery, which ended up having strong appeal with our team.”

Joyce said Jetstar’s model also borrowed the best elements from some of the world’s leading low-cost carriers, including Ryanair’s efficiency, Easyjet’s strong branding, JetBlue’s technical innovation and Southwest’s customer service standards.

“For instance [Ryanair] maximise the use of aircraft and other resources,” he said. “Simple stuff and it’s no wonder the senior officials from Ryanair that are working with Jetstar follow the KISS motto - keep it simple, stupid!

“Ryanair have also achieved notable success with their direct ticket sales via the Internet. Their continued delivery of profitability and strong margin returns is another area we would like to emulate.”

“[Easyjet] have achieved a very good brand position in the UK and like most low-fares airlines have generated a great deal of awareness via PR and paid advertisements.

“US-based JetBlue have been very creative with the use of technology and we think that can be fostered in this country, given the hunger for new technology and gadgetry that Australians just seem to crave.”

He said Jetstar was the first airline to introduce a direct debit mechanism for payment via online fare bookings, and the second airline to introduce an SMS booking system.

Southwest had developed an excellent customer service culture by hiring “for attitude and training for skill”, he said.

“Jetstar has spent a significant amount of time in the selection of the right people,” Joyce said, “with a five-stage selection process for all operational staff in place.”

23 July 2004
airsupport is offline  
Old 23rd Jul 2004, 17:43
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“Jetstar has spent a significant amount of time in the selection of the right people,” Joyce said, “with a five-stage selection process for all operational staff in place.”
Gee, did you really do that Mr Joyce? Pilots too? Or did you just take the lowest bidder, ie Impulse?

I think Mr Joyce is a selective liar. And not even a very good one.
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Old 23rd Jul 2004, 18:58
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And here was me thinking this was a perfectly innocent and interesting story, safe to post even on PPRuNe, basically about how they came up with both the name and colour scheme for Jetstar.
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Old 23rd Jul 2004, 23:12
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"Their continued delivery of profitability and strong margin returns is another area we would like to emulate"

There are some rumours going around that Ryanair was starting to do it tough and things were not going so well as they used to.
So the orange came from a Malaysian take away, I always thought Mr Joyce had just brought a little of the Irish Orange with him!

Anyway with statements like "hunger for new technology" etc etc., it sounds like spin spin spin!

Last edited by bombshell; 24th Jul 2004 at 03:37.
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Old 24th Jul 2004, 01:40
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Did Joyce also mention the pilots bringing their own water with them to work,as well as buy your own uniform,pay your own medical renewals,licence renewals etc.Ryanair are also
toying with the idea of banning suitcases,just come with a handbag.Probably not a bad idea considering how many cases they lose.
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Old 24th Jul 2004, 04:20
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Speaking of Ryanair as you were.

PPRuNe even gets a mention in this "news report"...........

Off-duty crew sacked after sitting in toilet on packed flight

By Kevin Done, Aerospace Correspondent

Published: July 24 2004 5:00 | Last Updated: July 24 2004 5:00

Ryanair may be searching for new ways of cutting costs and increasing revenues, but it moved swiftly to flush away rumours flying around the aviation industry that its latest wheeze was to have passengers seated in the aircraft toilets to add capacity.

It issued a statement yesterday confirming that two passengers - off-duty cabin crew returning to Ireland from a week's leave - travelled back on its flight FR7039 from Barcelona-Girona to Dublin last weekend in the rear toilets, because the flight was full.

The airline said the employees did so - in breach of the carrier's boarding and operating procedures - with the approval of the captain, a senior pilot with more than 30 years' flying experience.

The captain had tendered his resignation with immediate effect and the two cabin crew, who had refused to resign, had been dismissed for gross misconduct.

The Irish Aviation Authority, which regulates all Irish-registered aircraft, said it was conducting its own investigation after being alerted to the incident by a member of the public.

"We take this very seriously because of the safety implications," it said.

Ryanair said that it had conducted its own investigation for the past five days, and had co-operated fully with the IAA.

It said it operated "to the highest international standards" and any breaches would "be dealt with with the utmost speed and gravity".

As news of the incident spread in the airline community including across PPRuNe.org, the website of the Professional Pilots Rumour Network, opinions varied among contributors on the gravity of the incident.

One suggested that the normal stampede to board a Ryanair flight would take on a new urgency with the command: "Quick with the boarding now, else you'll be sitting in the bog."

However, another contributor said: "Ryanair should be hammered for this. It is a gross breach of all international safety regulations and something akin to behaviour that existed in remote parts of Africa 20 years ago."

Ryanair's own recent ideas for cutting costs include aiming within a couple of years to ban passengers from checking in hold baggage with travellers to be restricted tocarry-on baggage only - it recently raised the maximum cabin baggage allowance - as a way of reducing costs at airports.

One contributor to the PPRuNe.org website suggested that it could also provide a solution for excess passengers. "There will be plenty of room in the holds of Ryanair aircraft soon . .
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Old 24th Jul 2004, 07:26
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So, is there a prize for being quoted from PPRuNe in the Oz papers
? Perhaps we should have an "un-official" comp?
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Old 24th Jul 2004, 09:39
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There is one Oz journo who seems to get some of his stories from here, but he doesn't actually quote PPRuNe, as this journo did.

Mind you some of the things this journo has quoted were probably said in jest, but that is the trouble, you never know who is reading these Forums.
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