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The new NATS logo - Wanna laugh ?

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The new NATS logo - Wanna laugh ?

Old 31st Mar 2006, 22:58
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Devil

The old logo looked vaguely like a contrail which was at least connected with the job.

The new logo looks like a humbug which is possibly why management chose it.

Reg Ford
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Old 1st Apr 2006, 09:18
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From the BBC Fimbles website...

"The Fimbles take children aged 2-4 on a magical journey of discovery, finding all kinds of new and exciting objects to learn about. This beautiful magazine is full of activities and stories to inspire young children to discover new things in their world."

So there you have it - "Destinations" and the NATS News.

(Hi, Reg)
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Old 1st Apr 2006, 10:20
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I was told recently that operational resources at Swanwick who declined to change their identity card cords from the subdued old blue one to the multi coloured were being "encouraged" by members of the management to change them "or else". Personally if this is true then I would have thought that they had more important issues to address, but it wouldnt surprise me.
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Old 1st Apr 2006, 11:02
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Originally Posted by Bigears
What about the rest of ''our'' Team, some of whom are not as directly involved, but still have the same aim?
That was in response to DC10's post who said that NATS aim is to stop aircraft bumping into each other. I was merely suggesting that a hell of a lot of NATS employees have no idea what an operational ops room does. This rebranding nonsense has obviously been a hot topic at work this cycle and I've yet to find any operational ATCO, ATSA or Engineer who is in favour of it-with the exception of the few managerial types who seem to have been transformed from reasonable types into NATS promoting machines almost overnight.The younger folk on my watch, myself included, are busy calling Mr Barron names-whereas the older generation have a world weary "i've seen this next best thing before" look,but to their credit still find the time to call Mr Barron names.
I will be attending one of Paul's barstool sessions next Friday lunchtime to voice my concerns,and maybe call him some names
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Old 1st Apr 2006, 12:42
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Rolaaand,
I agree with what you say- I sometimes wonder if the Ops Room is there for the benefit of (some) of the office types, instead of the reverse.
Non-ATCO's get a bit upset when it appears that others suggest they don't have an ongoing 'thing' about safety, but I now see that it wasn't intended
We're a bit sensitive that way.
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Old 1st Apr 2006, 13:01
  #66 (permalink)  
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Hey, I got my nice stripey necklace thingy today Just one minor point (to go with all the others) : it doesn't have a detatchable bit at the end so you have to take the whole shemozle off to plug your pass into OPM. The old ones were much better in that regard, not that I ever used mine. (I use a Boston Red Sox one which is much more robust and comes complete with detatchable end bit...)

Still, if rebranding has taught me one thing, it is this: those necklace thingies that you hang your pass on are called lanyards.

I honestly never knew that
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Old 1st Apr 2006, 15:55
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Originally Posted by BALIX
I use a Boston Red Sox one which is much more robust and comes complete with detatchable end bit...

Sounds a bit like Varitek going after A-Rod....!!!


Sorry, off topic slightly!!!



Go Yankees
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Old 1st Apr 2006, 16:49
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BALIX, You have hit the nail into Barrons head!! This rebranding has had nothing to do with the staff and thats who should have been asked. The lanyards are cheap and pointless for staff on OPM and I like you use another (NATCA, is this another sign??). It unclips and generally looks more robust. I know its a petty point but this is the only gizit from the company for this and its pish . Bear in mind thats from a union!!!!!!

Use £1.5m to give us coffee machinrs that work, radar screens as good as the TMA on Hebs/Moray, or decent headsets that work, are lightweight and bluetooth/wireless???????

I also will be at the Paul Barron Bar Steward session with comments like this, lets see what the answers are????????
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Old 1st Apr 2006, 17:41
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I also had a Boston Red Sox lanyard, until a colleague of mine yanked it out of my back pocket and broke it.

Now I'm back to using a Roots Canada one. Don't think I'll be using the new one....
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Old 1st Apr 2006, 17:47
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Off to Disney in Orlando on Monday...must see if I can find a Mickey Mouse lanyard to bring back.

WF.
 
Old 1st Apr 2006, 18:42
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From an outsider looking in...I can see the need for a rebranding, you needed a new broom if you are going to compete and take over the whole of Europe....Bwahahahah. However, what is the NATS logo?...you now have so many different colour combinations. There is not one item apart from the new typeface that is recognisable as NATS. Look at the Eurocontrol logo and you know what it is (even if that is cr@p as well). Right idea but poor execution with some consultant getting a bit carried away.

Last edited by Widger; 1st Apr 2006 at 22:12.
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Old 1st Apr 2006, 20:49
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Smile

It seems that the stripes theme is popular amongst transportation companies currently rebranding.

Check out www.firstgreatwestern.co.uk which today launched it's new corporate image - it seems as though they thought about it a bit more.............
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Old 1st Apr 2006, 23:13
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oooh I feel a migraine coming on ...

http://www.jaspercarrott.com/

What a ####ing joke.

Get these tits out of their offices .... and onto the dole

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Old 2nd Apr 2006, 08:37
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I might be more convinced if I ever heard from some of these management clowns - from any company - what exactly "rebranding" means and achieves. Do they seriously think that it influences anyone worth influencing?

In the current case, it certainly influences much of the aviation community to have a good laff! More seriously, what is so regrettable is that it presents such a garish, undignified image.
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Old 2nd Apr 2006, 10:03
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Mrs Cuda studied the handouts I was given yesterday (the book, the pamphlet and the necklace) and said that to her the new colourscheme was, amongst other things....


"indecisive and clashing, 2 things you don't really want associated with Air Traffic Control...".


She can be quite insightful when she wants to be!
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Old 2nd Apr 2006, 10:24
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One of my housemates asked me the other night when they saw the new lanyard, "is that from one of those low cost airlines? Which one?" NATSjet. Now there's a thought.
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Old 2nd Apr 2006, 10:32
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Went clubbing last night......got offered £10 for "funky pass holder"......is this the new recruitment plan for enticing drugged up teenagers into the business?

Barry, whats your wife doing with such clever thoughts? Thats uncalled for after a hard day in the ops room!!! Perhaps she should have been paid the £1.5m......all in agreement, hands up
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Old 2nd Apr 2006, 13:28
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And all that from a humble nurse...!!! The NHS is in real trouble if she ever decides to fight them!!!
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