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Wirraway
15th May 2003, 12:15
AFP

Thursday May 15, 10:54 AM
Australia's Virgin Blue posts profit amid aviation industry turmoil

Richard Branson's discount Australian airline Virgin Blue defied the turmoil of the global aviation industry by turning in a 233 percent jump in its year-on-year profits, exceeding expectations.

The flamboyant British part-owner of the budget airline also laid to rest doubts that it would abandon plans to float on the Australian Stock Exchange, telling reporters the group would list by the end of 2003.

"As much as anything is definite, it is very likely that we will float before the end of the year," Branson said on a stop-over in Adelaide during a tour of Australia to launch his Virgin credit card.

Virgin Blue said pre-tax profit for the year ended March climbed to 158 million dollars (102 million US) from 47 million in 2002, far exceeding even the company's expectations.

Branson had been predicting the airline would post a profit of 100 million dollars.

"Virgin Blue has flown in the face of the global aviation trend by exceeding its targets and announcing a 158 million dollar trading profit before tax for the year ended 31 March, 2003," it said in a statement.

Chief Executive Brett Godfrey said the airline had demonstrated the potential of the low-fare model.

"It is the industry's high-growth sector and it continues to deliver acceptable returns despite challenging operating conditions," Godfrey said.

"While our local competition is Qantas, we benchmark ourselves globally against the leading low-cost carriers as they have demonstrated their growing dominance in the short-haul aviation market."

Godfrey said the airline had been insulated from the difficulties facing the global aviation industry such as the war on Iraq, the outbreak of Severe Acute Respiratory Syndrome (SARS) and the threat of terrorism.

"Furthermore, the situation overseas has encouraged many Australians to take their holidays closer to home during the past year," he said.

"Still, we believe its critical to build up our 'war-chest' for unforseen circumstances and therefore, all profits will be reinvested in the airline to allow for future acquisitions or event risk," said Godfrey, explaining the group's decision not to declare a dividend.

Virgin Blue has grown into a national carrier over the past 12 months, becoming a formidable competitor to Qantas Airways Ltd. after taking more than 20 percent of the Australian domestic market since it began in 2000.

Concerns emerged in recent months about whether the group would proceed with plans to make its stockmarket debut because of falling equity markets and the difficult operating environment for airlines the world over.

The airline's co-owners, Virgin Group and Patrick Corp., were also at loggerheads over when to float, with Patrick boss Chris Corrigan reluctant to go to the market too early and unwilling to reduce his company's 50 percent stake below 45 percent.
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Pic: Virgin Blue 737-800 VH-VOF on finals to BNE

http://www.jetphotos.net/viewphoto.php?id=70591

Photo by Wirraway

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www.virginblue.com.au

NEW ADELAIDE-CANBERRA FLIGHTS
MORE CAPACITY ON ADELAIDE-PERTH AND SYDNEY-CAIRNS

Virgin Blue is continuing its campaign to offer more direct low fare options, today confirming plans to begin flights between Adelaide and Canberra later this year with a launch sale fare of $69* one-way on the net

Virgin Blue Chairman Richard Branson made the announcement during a visit to Adelaide with Virgin Blue CEO Brett Godfrey where they are accepting an award from the Tourism Task Force for the airline's contribution to domestic tourism.

Other key schedule enhancements include:

New second daily Adelaide-Perth service:
The introduction of a second daily direct Adelaide-Perth service from September 15, which will double capacity on the popular route in line with demand. It follows Virgin Blue's recent launch of Adelaide-Broome flights.

New second daily Sydney-Cairns service:
The introduction of a second daily direct Sydney-Cairns service from September 8 aimed at satisfying the surge in domestic tourism demand to North Queensland.

New daily Adelaide-Canberra service:
The direct Adelaide-Canberra service will start from October 7 and will cater to the needs of Virgin Blue's growing number of business Guests. The 6.20am departure from Adelaide will allow for a convenient, affordable and productive business day in the nation's capital, with the return flight departing Canberra at 5.45pm and landing back in Adelaide at 7pm in time for dinner.

Virgin Blue Chairman, Richard Branson said, The Adelaide-Canberra flight combined with the upcoming launch of direct Canberra-Sydney service, highlights Virgin Blue's determination to offer a competitive alternative and an opportunity for the Government to reduce its wasteful spending of the taxpayers money, nearly all of which goes to one airline.¨

Canberra travellers will also benefit with another direct destination option and the convenient opportunity to sample some of the delights of the Adelaide region. It will also mean a new evening connection from Canberra to Perth.

The schedule expansion follows hot on the heels of news the low fare carrier has exceeded its own profit target for the year ending March 31, posting a healthy pre-tax profit of $158-million.

Both the airline profitability and continued growth flies in the face of international aviation trends and Virgin Blue is happy to be providing a stimulus to domestic tourism during challenging times.

Richard Branson continued, We are delighted to be bringing more good news and more great low fare options to the travelling public, especially at a time when it is most needed. Tourism globally is encountering very difficult times so it is vital that all organisations with links to the industry do their very best to help ease the burden¨

Virgin Blue is one of the few airlines in the world that is adding capacity rather than cutting back and is in the fortunate position of continued growth.

Chief Executive Brett Godfrey said, Our strategy from day one has been to offer sensational service, sophisticated new aircraft and long term low fares and I think it's fair to say that the cost of air travel is a lot cheaper today than it was three years ago.¨

We must remain vigilant with regards to costs and we call on other supporters of the tourism industry to lower their costs and pass the savings on to encourage more growth. We continue to lobby hard for the abolition of the Ansett levy and reaffirm our stance as the only airline committed to lowering its fares by $10 for a return flight the moment the levy is removed.¨
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Wirraway
15th May 2003, 13:16
Richard Branson’s Press Conference in Adelaide

It's wonderful to be here again in Adelaide, it's also good to be here to announce Virgin Blue's annual results.

Adelaide is a very important market for Virgin Blue and I'd like to think that Virgin Blue is now as important for Adelaide.

Well I'm delighted to say that today we have some excellent news for the airline industry and for the Australian travelling public. For a very profitable low cost airline in Australia enables us to expand to new routes and keep airfares low.

12 months ago I set our team the following challenges:


First to bring in a profit of 100 million. (Well exceeded that by over 50% and actually made $158 million, against $47 million last year) They achieved that despite the massive cost of doubling the size of our fleet, doubling the size of our network and doubling air frequencies, taking on 1500 new staff, new terminals at most of the major airports and opening new lounges.

Secondly I asked them to keep faith with the public by keeping costs low so we could keep fares low. They achieved that by dropping fares by as much as 50%.

Thirdly they were asked to make sure they kept the youngest fleet in the world. They achieved that by purchasing many more brand new planes, taking our fleet size to 30 planes and the average of 1 ten years younger than our competitor.

Fourthly they were challenged with the task of achieving the best EBITDAR per plane of any airline in the world. This they achieved by beating Ryan Air and Jet Blue by half a million US dollars per plane and Qantas by $900 000. (Virgin Blue 5.3, Jet Blue/Ryan Air 4.8 each and Qantas 4.4 million) For interest Ryan Air still has the best EBITDAR margin in the industry at 36%. However Virgin Blue is a much younger and smaller airline with only 30 planes/average age 1 year as apposed to 9 years Ryan Air.
So everything that was asked of Brett and the team has been more than achieved.
The future looks even brighter.

The next 12 months will bring international routes.

The new terminals are attracting business travellers and this will grow market share and yield.

We will be introducing a frequent flyer program which will also attract more passengers. We will be able to grow market share. It's interesting to note that South West has well over 50% on some of it's key routes, West Jet 60% in Canada and Ansett/with it's high fares had 45% of market share 2 years ago.

There will also be considerably more growth from domestic markets. Our EBIT and our EBITDAR margins will remain either the best of the world’s low cost carriers or right up with the best. The margins will always be above Qantas and the new terminals and plane costs will not dilute margin.

Our new push into the holiday market through Virgin Blue Holidays will be another very good growth market for the airline. The market today is worth $800 million dollars.

So finally we are optimistic for 2004 despite the difficulty other airlines worldwide are experiencing.

With Virgin Blue the Sky's the Limit !!!!!!!!!!
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Buster Hyman
15th May 2003, 14:19
........................:yuk:

HGW
15th May 2003, 19:17
Buster,
You show your true colours. Good on any airline for being successful and that means QF or VB.

My job is safe, is yours?.

Buster Hyman
15th May 2003, 21:15
The smilie was more in reference to the Knighted Dick's comments than the profit.

Good luck to them for making money where Ansett couldn't & good luck to their staff for handing it to them!:=

Buster Hyman
18th May 2003, 10:32
Hmmm....after reading further into this, it seems the old "smoke & mirrors" trick is being trundled out again! :hmm:

Just remember folks, Ansett made approx. $150 million profit, prior to being sold by Newscorp....keep watching!;)


BTW HGW...My job is safe & my airline is making money, hand over fist! Thanks for asking though!:D