Norse Atlantic Airways

[A321drvr]

New long haul LCC planned by Bjorn Kjos:
https://www.ainonline.com/aviation-news/air-transport/2021-03-15/norwegian-air-founder-bjorn-kjos-launches-new-long-haul-lcc

[VickersVicount]

wonder if they've overestimated the fleet if they're already starting to sub-lease out 787’s (to Air Europa of all airlines…) for minimum of 18 months..

[pabely]

4 of them I hear.

[Buster the Bear]

Making good money out of the leasing arrangement, whilst the world slowly opens up to a Post-Covid world. Maybe they did also not get the number of Gatwick slots they desired?

[davidjohnson6]

Have Norse Atlantic started operating their own flights under their own commercial responsibility ? Or even put tickets on sale ?
If not, when will tickets go on sale ?

[BA318]

Have Norse Atlantic started operating their own flights under their own commercial responsibility ? Or even put tickets on sale ?
If not, when will tickets go on sale ?

Last I read they were delaying the start of ops until June due to the Ukraine war and oil price increase. https://onemileatatime.com/news/norse-atlantic-airways-delays-launch/

[davidjohnson6]

I understand Norse now have a UK AOC + OL to go with their equivalent paperwork from Norway.
https://www.ch-aviation.com/portal/news/119806-norse-atlantic-secures-uk-operating-permits

They also have a G-registered 787 that's been sitting on the ground at Newquay for the last 3 months. Anyone know when the UK paperwork and UK aircraft is going to start to be used to fly passengers commercially ? The argument 9 months ago of Covid discouraging or preventing travel is no longer credible. I know long haul has long sales lead times and January is not peak travel season, but with the Norway-based airline clearly operational, I'm struggling to believe the first real revenue flight of Norse UK won't be for another 6 months.

[CabinCrewe]

Seems the much hyped Caribbean expansion eg KIN will not kick off in October as planned, being pushed back into December… forward bookings sluggish?

[nguba]

SeanM1997 reports that LGW-KIN is now off sale:

https://x.com/seanm1997/status/1693208855566499994?s=46&t=OIvCYLUy9nzZ0zwTbRWkkw

[nguba]

This looks ominous..

https://news.cision.com/norse-atlantic-airways-as/r/norse-atlantic-airways-appoints-strategic-advisors,c3874995

MON, NOV 13, 2023 15:29 CETAs referred to in the company's Q3 results, released on 31[st] October 2023, following the interest in Norse Atlantic expressed by two airlines seeking to explore industrial opportunities with the Company, Norse Atlantic Airways is now pleased to announce the appointment of Seabury Securities UK limited (Seabury) as strategic advisors to explore and guide the airline's future strategic directions.

Seabury, renowned for its expertise in the aviation industry, will collaborate closely with Norse Atlantic Airways to provide valuable insights and recommendations. The aim of this appointment is to strengthen our position in the market and enhance our strategic initiatives to meet the evolving landscape within the aviation industry.

"We are pleased to welcome Seabury as strategic advisors. Their wealth of experience and industry knowledge will be instrumental in exploring the opportunities for investment, synergies and growth going forward," said Bjorn Tore Larsen, CEO and Founder Norse Atlantic Airways.

[ExpectmorePayless]

Seabury provided expert marketing and strategic advice for Jet Airways.
They also provided their same expertise with Air Berlin.
These highly experienced American advisors also recommended Monarch Airlines abandon all charter, inclusive tour and long haul activity. They advised the airline should instead become a purely scheduled low cost carrier in a European market already dominated by ultra low cost players.
Needless to say they were in each case handsomely rewarded for their sound advice.

[ATNotts]

Seabury provided expert marketing and strategic advice for Jet Airways.
They also provided their same expertise with Air Berlin.
These highly experienced American advisors also recommended Monarch Airlines abandon all charter, inclusive tour and long haul activity. They advised the airline should instead become a purely scheduled low cost carrier in a European market already dominated by ultra low cost players.
Needless to say they were in each case handsomely rewarded for their sound advice.
Based on that track record I wouldn't be overy confident!

[andymartin]

The beginning of the end for Norse.

[davidjohnson6]

The beginning of the end for Norse.
If an airline has to raise substantial cash from investors just to ensure it can get through the winter and pay the bills... then you know something significant has to happen to ensure long term survival. I don't know what will happen or if Norse will be around in 10 years time... but I do know their current strategy is not working well enough to satisfy normal financial expectations.
https://www.ch-aviation.com/portal/news/133571-norways-norse-atlantic-to-raise-45mn-for-winter-liquidity

[cavokblues]

Are they actually doing anything different to what failed with Norwegian or is it just the same business plan, with the same people under a different name?

Perhaps they need Asquith on board to share his super doopa plans for Global? ;)

[SWBKCB]

Perhaps they need Asquith on board to share his super doopa plans for Global? ;)

He needs an AOC

[CabinCrewe]

I think they just get too ambitious and chop and change. Perhaps doesn't generate enough but why constant need for expansion. Concentrate only on main profitable routes and stick with them as they have a good (loco) product.
It does just look like Norwegian MkII

[nguba]

I don't see who would want to buy the airline. IAG obviously tried to buy Norwegian but it had built a strong brand and presence at LGW. When COVID hit, IAG must have been relieved the deal fell through .

Transatlantic traffic appears to be very much driven by US point of sale at the moment, so you a strong brand / distribution network stateside.

[davidjohnson6]

I don't see who would want to buy the airline
Could either Easyjet or Norwegian have an interest ? Or maybe JetBlue ? TUI ? Yes, I know I'm scrabbling around here, but there's always going to be some airlines who are more likely to be suitors than others

[rboymk1]

Are they actually doing anything different to what failed with Norwegian or is it just the same business plan, with the same people under a different name?

Perhaps they need Asquith on board to share his super doopa plans for Global? ;)


I think very good lease rates coupled with the fact they aren’t spreading themselves too fast and too thin makes for a good entrant into this market.

a good video with an interview with Charles Duncan (their President) who goes over the challenges they face in winter.

You can see they’re building their balance sheet up, next years profits will be up again and the company will have less reliance on acquiring that extra capital. This extra 50mill doesn’t worry me

[Trinity 09L]

https://www.bbc.co.uk/news/av/world-67465190
is this one their aircraft, on a non scheduled diversion.

[CabinCrewe]

https://www.bbc.co.uk/news/av/world-67465190
is this one their aircraft, on a non scheduled diversion.
Pre planned for months and carefully choreographed from CPT with supplies for base in a meto weather window. Was Icelandair 763 last time.

[WHBM]

Separately ...

I wonder how the insurance works for such a flight. I am aware that, not too long ago, Antarctic flights used to be operated by aircraft like an old Canadian-operated DC-6 (as in Michael Palin's television programme to Antarctica), which I understood was in significant part because they needed to operate without hull insurance. Have things moved on such that a current and expensive type like the 787 can be run there ?

[davidjohnson6]

The growth in the number of tourists visiting Antarctica each year, compared to 20 years ago, might have changed what is commercially possible...

[nguba]

Winter seasonal services from Gatwick to Barbados and Montego Bay are cut to 1x weekly each in Winter 24/25:

https://news.cision.com/norse-atlantic-airways-as/r/norse-atlantic-airways-releases-winter-sun-routes-for-2024-2025-season,c3895398

London to Bridgetown and from London to Montego Bay, operating one flight each per week from December 2024 to March 2025

[Flightrider]

In my view, totally academic. I am struggling to see how they can possibly be here this time next year to operate either route!

[ClearedToNowhere]

Also part of TSA PreCheck now too.
https://news.cision.com/norse-atlantic-airways-as/r/norse-atlantic-airways-joins-tsa-precheck--program,c3896321

In my view, totally academic. I am struggling to see how they can possibly be here this time next year to operate either route!

I know it’s no sign of profitability, but the loads have been pretty good all winter, Orlando and JFK naturally doing better than others it seems, but healthy loads on BGI and MBJ. Whether it’s actually making money or not, well that’s TBC.

[nguba]

Flights from Gatwick to Boston & Washington Dulles are reported to be off sale for summer 2024:

https://twitter.com/seanm1997/status/1742851040930591063?s=46&t=OIvCYLUy9nzZ0zwTbRWkkw (https://x.com/seanm1997/status/1742851040930591063?s=46&t=OIvCYLUy9nzZ0zwTbRWkkw)

[pabely]

Flights from Gatwick to Boston & Washington Dulles are reported to be off sale for summer 2024:

https://twitter.com/seanm1997/status/1742851040930591063?s=46&t=OIvCYLUy9nzZ0zwTbRWkkw (https://x.com/seanm1997/status/1742851040930591063?s=46&t=OIvCYLUy9nzZ0zwTbRWkkw)
JFK always a stronger market. This will give LGW x5 daily flights to JFK?
Obviously BA, JB & DL offer larger connections across their own and partners networks, Norse working with Spirit should be considering EWR?

[ClearedToNowhere]

Looks like they’re launching LAS too.

https://www.aviation24.be/airlines/norse-atlantic-airways/norse-atlantic-airways-to-launch-route-from-london-gatwick-to-las-vegas-while-cancelling-planned-boston-and-washington-routes/

[CW247]

The name and branding is still wrong. Most of the travelling public have never heard of Norse. And what use is a Nordic theme when your largest route network is out of London? A livery that is red, white and blue and a more catchy airline name would play to the UK population better. Heck any other colour. The light blue colour is dull. It's what old ladies wear to the Bingo.

[shlamps]

The name and branding is still wrong. Most of the travelling public have never heard of Norse. And what use is a Nordic theme when your largest route network is out of London? A livery that is red, white and blue and a more catchy airline name would play to the UK population better. Heck any other colour. The light blue colour is dull. It's what old ladies wear to the Bingo.

I know that they’re a pan European airline but always thought the same, even under Norwegian.

[SWBKCB]

I've always doubted that such things make much difference but to me the scheme looks modern, cool and elegant.

I mean, people still fly on Vueling...

[Wycombe]

....there's also a cruise line called Norwegian (NCL) which has become a global brand and a fairly big player in that industry.

[Sotonsean]

....there's also a cruise line called Norwegian (NCL) which has become a global brand and a fairly big player in that industry.

NCL Norwegian Cruise Line was formed by the Norwegian shipping magnet Knut Kloster in 1966.

NCL was the world's first proper cruise line when it was formed in 1966 and it has been a mainstay of the cruise industry since it's inception.

NCL Holdings are the owners of NCL, Oceania Cruises and Regent Seven Seas Cruises.

NCL is the world's fourth largest cruise line by capacity.

[Sean North]

If anyone is to buy them, I predict IAG. IAG (or more specifically BA) could do with the extra aircraft, crew and slots.

[davidjohnson6]

If anyone is to buy them, I predict IAG. IAG (or more specifically BA) could do with the extra aircraft, crew and slots.
Would IAG be allowed to buy Norse without giving up a significant number of LGW slots ?

[nguba]

I do wonder how ex-UK leisure traffic to the US is performing at the moment? BA seem to be relying more on ex-US leisure traffic. With a weak pound, inflation on both sides of the Atlantic, I suspect the days of the days of the discretionary shopping trip to the US are long gone.