Shanks
14th Feb 2002, 21:44
Sounds like a good opportunity for a hol AND to build up some hours for a week!
<a href="http://www.businessday.co.za/bday/content/direct/1,3523,1023124-6099-0,00.html" target="_blank">www.businessday.co.za/bday/content/direct/1,3523,1023124-6099-0,00.html</a>
SA TOURISM yesterday unveiled a seven-day holiday package to entice UK travellers to visit SA between April and June, SA's traditional low season, for £499.
The deal is an effort by SA Tourism to increase the volume of tourist arrivals and tourist spend, and to improve the geographic spread of tourists and length of stay.
The deal called Operation SA included six nights in three-star accommodation on a bed and breakfast basis, car hire and return airfare with SA Airways.
SA Tourism CEO Cheryl Carolus said the aim of Operation SA was to get people to travel to the country as a preferred, quality value-for-money destination.
The country had a huge tourism potential which had been under-utilised, Carolus said.
"While there are a number of positives in its favour, such as the fall of the rand against major currencies and the growing number of international carriers increasing flight and capacity on SA routes, we must all seize the opportunity to maximise the opportunity for job creation and economic upliftment through the financial successes inherent in a vibrant tourism industry."
Carolus said that the successful completion of the intricate negotiations needed to pull off this initiative had been through the willingness of key industry players, both in SA and in the UK, to work together.
These included the Tourism Business Council of SA, the Southern Africa Tourism Services Association, whose hotels would be accommodating the guests, SAA and a number of car rental companies.
The self-drive holiday offered an option of six packages with itineraries incorporating Western and Eastern Cape, Mpumalanga, KwaZulu-Natal and Gauteng. Holiday-makers could add on extra days as well as upgrade the accommodation or car hire portion on the basic deal.
Carolus said recent research had identified a number of key international growth areas. The research indicated where SA Tourism should concentrate future marketing efforts to exact maximum returns on investment.
This was especially important because SA Tourism's already limited budget for international activities had been severely depleted in recent months because of the rand's decline, she said.
<a href="http://www.businessday.co.za/bday/content/direct/1,3523,1023124-6099-0,00.html" target="_blank">www.businessday.co.za/bday/content/direct/1,3523,1023124-6099-0,00.html</a>
SA TOURISM yesterday unveiled a seven-day holiday package to entice UK travellers to visit SA between April and June, SA's traditional low season, for £499.
The deal is an effort by SA Tourism to increase the volume of tourist arrivals and tourist spend, and to improve the geographic spread of tourists and length of stay.
The deal called Operation SA included six nights in three-star accommodation on a bed and breakfast basis, car hire and return airfare with SA Airways.
SA Tourism CEO Cheryl Carolus said the aim of Operation SA was to get people to travel to the country as a preferred, quality value-for-money destination.
The country had a huge tourism potential which had been under-utilised, Carolus said.
"While there are a number of positives in its favour, such as the fall of the rand against major currencies and the growing number of international carriers increasing flight and capacity on SA routes, we must all seize the opportunity to maximise the opportunity for job creation and economic upliftment through the financial successes inherent in a vibrant tourism industry."
Carolus said that the successful completion of the intricate negotiations needed to pull off this initiative had been through the willingness of key industry players, both in SA and in the UK, to work together.
These included the Tourism Business Council of SA, the Southern Africa Tourism Services Association, whose hotels would be accommodating the guests, SAA and a number of car rental companies.
The self-drive holiday offered an option of six packages with itineraries incorporating Western and Eastern Cape, Mpumalanga, KwaZulu-Natal and Gauteng. Holiday-makers could add on extra days as well as upgrade the accommodation or car hire portion on the basic deal.
Carolus said recent research had identified a number of key international growth areas. The research indicated where SA Tourism should concentrate future marketing efforts to exact maximum returns on investment.
This was especially important because SA Tourism's already limited budget for international activities had been severely depleted in recent months because of the rand's decline, she said.