TT-1/2 canc of nearest competitor

[BNEA320]

http://ds.serving-sys.com/BurstingRes/Site-6297/WSFolders/7288762//backup.jpg


just saw this banner advert.


Who's their nearest competitor ? Are they guilding the lily a bit ?

[wheels_down]

Transitioning from a new A320 fleet to a 15 year old 737 fleet might change that.

People in glass houses come to mind..

[IsDon]

If you have half the cancellations, but 1/4 of the flights, then that's hardly a good thing.

[Popgun]

I seriously doubt whether most Tiger or Jetstar consumer behaviour is influenced by the cancellation rate.

The overarching motivation for most ticket purchases by customers on these carriers is that it be the lowest priced.

Apparently, if the marketing data is to be believed, there is significant price elasticity in the LCC domain. Fare differences of as little as $5-10 will alter consumer behaviour.

While holiday makers and infrequent flyers can get a little stroppy when they are late (or cancelled), it is regular, frequent and business travellers who are much more interested in OTP and cancellation rates.

PG

[cavemanzk]

https://bitre.gov.au/statistics/aviation/otp_month.aspx

Looking at July 2016

TT - 0.5% or 9 flights
JQ - 1.9% or 144 flights
VA - 3.1% or 400 flights
QF - 1.8% or 141 flights

Looks like they are making the parent company look bad.

[Beer Baron]

I imagine it's to try and remove that lingering perception that if you book with Tiger you might not get there. A perception that may have had some merit 5 years back but not now.

Low cost or not, no one wants to miss the concert, party, meeting, etc. they are flying to or the lose the accomodation they already booked. That perception of unreliability must be a drag on sales.

[Open Descent]

When the great unwashed travel, cost and only cost is the motivating factor.

Those 15 year old 73's still have excellent dispatch reliability.

IsDon, you might fail your next medical if you get any more worked up over Tiger antics :ugh:

[BNEA320]

I seriously doubt whether most Tiger or Jetstar consumer behaviour is influenced by the cancellation rate.

The overarching motivation for most ticket purchases by customers on these carriers is that it be the lowest priced.

Apparently, if the marketing data is to be believed, there is significant price elasticity in the LCC domain. Fare differences of as little as $5-10 will alter consumer behaviour.

While holiday makers and infrequent flyers can get a little stroppy when they are late (or cancelled), it is regular, frequent and business travellers who are much more interested in OTP and cancellation rates.

PG
there's a huge difference between business travellers who pay their own fare(small business) & those who don't.

No you might not fly to CBR or anywhere for a business meeting that day, but going to a conference or trade show, when actual arrival time isn't critical & almost everyone paying their own way seems to be watching the dollars these days.

[VH-FTS]

You are so insightful BNEA320/XPT. Tell me more about the ways of the world.

[morno]

Truth hurts sometimes doesn't it Jetstar.

Sure they might not have as big a fleet, but that means that a cancellation is worth a much higher percentage.

morno

[TT738]

TT should be yelling about this so everyone can hear. Their PR company doesn't seem to be doing a very good job if we only hear about this through banner ads.


The other guys, sure made a big deal of TT's problems in the past.

[VH-FTS]

And BNEA320's third personality, TT738, joins the conversation.

[Metro man]

Even a $2 price differential can make a significant difference in bookings if it brings you out at the top of the search engine list in order of price.

Supermarkets know that eye level is buy level when displaying groceries, having your flight as the first one shown by Skyscanner or Kayak when doing a search pays off.