View Full Version : ITV Switch off

27th Aug 2016, 09:11
The UK ITV chain is to switch off its channels for one hour each Saturday morning in an attempt to get the couch potatoes up off their backsides and do some exercise.

http://www.itv.com/news/tyne-tees/2016-08-20/itv-to-switch-off-all-their-channels-for-i-am-team-gb/ (http://www.itv.com/news/tyne-tees/2016-08-20/itv-to-switch-off-all-their-channels-for-i-am-team-gb/)

Call me Mr cynical, but I bet the other chains, Sky BBC etc. will experience a surge in viewing figures in that period!


27th Aug 2016, 09:22
ITV will know how few viewers they have at that time on a Saturday, and how little they earn from the adverts.
The biggest challenge is having something worth watching after the break to persuade any viewers to switch back.

27th Aug 2016, 11:11
each Saturday morning

Think you misread that the same way I did at first - it is "switching off their channels for one hour, a week today", not "switching off their channels for one hour a week, [starting] today".

27th Aug 2016, 11:15
You mean I missed the switch off?

27th Aug 2016, 12:20
I switched the whole lot off when the TV went into the skip, 5 years ago.

27th Aug 2016, 12:34
Seems to be working, at least one friend has taken her kids to the sports facility and got them playing games - badly, but I guess it's a start.

27th Aug 2016, 17:52
What might have been a good idea when it came to organising this switch off at 9:30 am would have been to ask themselves what free sporting event happens around the country, and indeed worldwide, every Saturday morning involving not only runners, but volunteer marshals, time keepers, refreshment hosts and cheerers on?

They would have discovered Parkrun (http://www.parkrun.org.uk) which in the UK holds 414 5km runs and 118 Junior 2km runs free every Saturday morning …

… at 9:00 am


27th Aug 2016, 21:07
What happened to 'the green goddess?"

28th Aug 2016, 20:34
That was Diana Moran, RAT. She was on BBC, I believe.
ITV had Mr. Motivator.