Westland name to be dropped by Finmeccanica

[SWBKCB]

Not seen this posted

Westland name to be dropped from parent company Finmeccanica | Western Daily Press (http://www.westerndailypress.co.uk/Westland-dropped-parent-company-Finmeccanica/story-28440986-detail/story.html)

[Maff]

Today's Twitter announcement was as clear as mud...

.@AgustaWestland Twitter account will be renamed #Finmeccanica-#Helicopters in order to better represent the #OneCompany from 1 January 2016

Followed by...

.@AgustaWestland brand will continue to be used for #Finmeccanica helicopters, the best in class products worldwide #OneCompany

[Two's in]

From the article;

"The divisionalisation will increase the efficiency and effectiveness of Finmeccanica's activities, reducing management costs by maximising economies of scale and synergies. As a unified entity, Finmeccanica consolidates its competitive position in the increasingly complex global aerospace, defence and security market, bringing to bear leadership in technology and products, leadership that is strengthened by being part of a single large international industrial group."

= You're fired....

Read more: Westland name to be dropped from parent company Finmeccanica | Western Daily Press (http://www.westerndailypress.co.uk/Westland-dropped-parent-company-Finmeccanica/story-28440986-detail/story.html#ixzz3vqFSh4Gg)
Follow us: @WesternDaily on Twitter | WesternDaily on Facebook

[Ian Corrigible]

Sounds like Gus Hedges (http://toodlepip.co.uk/2008/blog-2008-08-corporate-gobbledygook) has joined Finmeccanica's PR team... :E

(Credit to noooby (http://www.pprune.org/rotorheads/572021-aw-101-weight-distribution-wheels.html#post9213501) for the original heads-up on the name change.)

I/C

[Stratofreighter]

https://twitter.com/finmeccanicaweb
/
https://twitter.com/finmeccanicaweb/status/682202267836137472


.@AgustaWestland (https://twitter.com/AgustaWestland) brand will continue to be used for #Finmeccanica (https://twitter.com/hashtag/Finmeccanica?src=hash) helicopters, the best in class products worldwide #OneCompany (https://twitter.com/hashtag/OneCompany?src=hash)


...but indeed rather confusing communications... :rolleyes:

[Rotate too late]

Maybe the factory could change its name to Boeing! :E

[Ian Corrigible]

Perhaps ironically, Helicopter International (http://www.aviapress.co.uk/heliint.pdf#page=32) reports that the PZL-Swidnik SW-4 (http://www.pprune.org/rotorheads/215373-pzl-sw4.html) light turbine single is to be renamed as the AW009.

I/C

[riff_raff]

Westland is experiencing a similar fate as other industry pioneers. MBB helicopters was merged into Eurocopter back in the early 90's. After the formation of Eurocopter, MBB's Bo 108 became the EC135.

[Kulwin Park]

As a general rule, I find it hard to even pronounce FIN-MEC-CANICA !
If you say that name to a person talking about the type of helicopter you operate, they will say 'Huh' Who are they?!?!

[Kulwin Park]

Eurocopter was catchy instead of MBB, but moving away from a name so soon that you tried to get on everyones lips.

[tottigol]

Finmeccanica, the parent company of AW is going to maintain the designators for their products.
The AW139 shall remain the AW139.

Same as Lockheed Martin shall maintain the designation of the S-76.

Same as Airbus....never mind:E

[helihub]

The company had planned to rename their Twitter account from @AgustaWestland to @Finmeccanica-Helicopters but Twitter has a 15 character limit on user IDs. Right now, the @AgustaWestland userid remains, but the account title has been changed to "FNM Helicopters", which means nothing to anyone - but reflects the FNM stock exchange code under which the group company trades. Along with the 15 character limit on Twitter user IDs, there is a 20 character limit on account titles, and "Finmeccanica Helicopters" exceeds that.

How well thought out was this?

[minigundiplomat]

How well thought out was this?

It's all very Italian.......

[laurenson]

HeliHub AgustaWestland name disappears (http://helihub.com/2016/01/04/agustawestland-name-disappears/?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+HelihubNews+%28HeliHub.com+%C2%BB+Daily +News+Update%29)

[tottigol]

One good ol'friend of mine once explained to me what is the perfect definition of Heaven vs. the perfect definition of Hell...

[drag king]

One good ol'friend of mine once explained to me what is the perfect definition of Heaven vs. the perfect definition of Hell...

That was before Maggie "The Witch" came into power, dude...

DK :E

[laurenson]

the end of a era :ugh:, or a new start with Boeing :D

AGUSTAWESTLAND - Westland History - (http://history.whl.co.uk/index.html)

[md 600 driver]

laurenson
i don't understand the reference to boeing ?

[tottigol]

Laurenson, Finmeccanica dropped the name Westland not the company.

[laurenson]

not yet....;)
I know It could be a premature conclusion, but Wesltand and Agusta are still split in Finmeccanica, and even if I'm not saying Finmeccanica will sell Westland to Boeing, the sale of one part will have now a lower impact on the whole brand.

@md 600 driver : Boeing?s bid for Westland rejected by Italian owner | The Sunday Times (http://www.thesundaytimes.co.uk/sto/business/article1641420.ece?CMP=OTH-gnws-standard-2015_12_06)

[dangermouse]

Westland and Agusta ceased to be separate when they amalgamated some years ago.

before 1st Jan 16 there were 4 separate entities owned by FM involved in making helicopters;

AW SpA based in Italy
AW Inc based in the USA
AW Ltd based in the UK
and AW PZL based in Poland (I may have the exact name of that one incorrect)

each was called AgustaWestland but was a different legal entity to comply with national laws.

from 1st Jan I understand there are no AgustaWestland entities in any country, so Agusta has also been dropped as a name as well as Westland

helicopters are now produced by one division of Finmeccanica, so there is effectively one Company operating in four countries, producing a product range with AW designations (a bit like Lamborghinis being produced by Audi)

At least Westlands made it to 100 years as a name

DM

[heli1]

AW Ltd in the UK still legally exists.

[VEMD]

AW Ltd in the UK still legally exists.
It's like a Ferrari with Fiat Tag...

[Ian Corrigible]

Finmeccanica to rebrand itself after famous name in aviation from January 2017 (https://www.flightglobal.com/news/articles/finmeccanica-completes-renaissance-with-return-to-pr-423205)

http://i.imgur.com/V7kFgZr.png (www.miramax.com/movie/the-aviator)

:E

I/C

[EESDL]

Finmeccanica to rebrand itself after famous name in aviation from January 2017 (https://www.flightglobal.com/news/articles/finmeccanica-completes-renaissance-with-return-to-pr-423205)

http://i.imgur.com/V7kFgZr.png (www.miramax.com/movie/the-aviator)

:E

I/C

That's a lot of re-printed Business Cards - although fewer senior management will be required to order a re-print........

[Ian Corrigible]

So after January's (http://www.pprune.org/rotorheads/572498-westland-name-dropped-finmeccanica.html#post9223947) renaming of AgustaWestland to Finmeccanica Helicopters, Finmeccanica itself has now been rebranded to Leonardo-Finmeccanica (http://www.westerngazette.co.uk/Yeovil-helicopter-manufacturer-changes-names/story-29198427-detail/story.html)...until January 2017, when it will become Leonardo (http://www.leonardocompany.com/en/-/cda-approva-bilancio-2015-bod-financial-statements).

At least the stationary printers will be happy??

Quite!

Question is, what happens to the Leonardo customer portal (https://leonardo.agustawestland.com/public/awCustomerPortal/en/home.html)? Does this become the Leonardo-Finmeccanica Leonardo portal (and, from next year, the Leonardo Leonardo portal)? :E

[OldblokeTH53]

Customer Support is already Customer Support - Leonardo - Finmeccanica (http://www.leonardocompany.com/en/customer-support)

[maeroda]

AW SpA based in Italy___LEONARDO
AW Inc based in the USA___DONATELLO
AW Ltd based in the UK___MICHELANGELO
and AW PZL based in Poland___RAFFAELLO

Cretini!

[Ian Corrigible]

AW SpA based in Italy___LEONARDO
AW Inc based in the USA___DONATELLO
AW Ltd based in the UK___MICHELANGELO
and AW PZL based in Poland___RAFFAELLO
Sounds like a shell game to me...

http://www.pistonheads.com/inc/images/getmecoat.gif

I/C

[dangermouse]

Turtle Helicopters obviously!!

DM