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View Full Version : Have Tesco just shot themselves in the foot?


VP959
4th Nov 2013, 17:11
BBC News - Tesco petrol stations use face-scan tech to target ads (http://www.bbc.co.uk/news/technology-24803378)

It seem that Tesco are going to use face recognition software to target adverts on screens in front of customers. At the moment they are saying that this will be relatively non-specific and will just determine age and gender, for example, but given the capability that currently exists within facial recognition software and the way that supermarkets manipulate customers already I don't think it'll be long before this gets personalised.

I rather think I'll either stop using Tesco in future or start wearing a burqa.

4mastacker
4th Nov 2013, 17:19
It seem that Tesco are going to use face recognition software to target adverts on screens in front of customers........

Could be interesting if an advert for Gillette or Wilkinson products were flashed up at some "lady" filling up her car. :eek:

ShyTorque
4th Nov 2013, 17:20
I strongly object to this sort of C-rap. It gets worse at every turn. Do to existing targetting, if I do have to use a Tesco I no longer use my Clubcard and now already pay by cash only. Sod 'em. The bu&&ers want to watch our every move.

I spent two decades in the military supposedly to help prevent us being taken over by those who wanted this creepy control stuff occurring in our so called "free society". Now there are cameras on every roof top and lamp post and they track us, listen to us, and read our private letters.

G-CPTN
4th Nov 2013, 17:23
Who spends sufficient time paying for fuel to watch adverts anyway?

Flap Track 6
4th Nov 2013, 17:26
They say hair length will be one of the differentiators. I know a couple of young ladies who have short hair and don't look particularly 'girly' (tattoos and a motorbike in one case) so that might be interesting :0)

radarman
4th Nov 2013, 17:41
I totally ignore ads (unless they include large areas of creamy young female flesh) so Tesco can target me as much as they like.

angels
4th Nov 2013, 17:59
On QI the other week we were told that Tesco know six months before you do that you will be divorcing.

I find their stores bland and uninspiring. If you exclude the family holiday this year I have not been in a Tesco for over two years. They are welcome to try and profile because I am sure they won't succeed -- but then that's the point is it not?!

Mr Chips
4th Nov 2013, 18:23
Tesco to spend money on technology to show me adverts for products I won't buy?

Couldn't give a rats....

G-CPTN
4th Nov 2013, 18:31
My grammar school mathematics teacher (who was also my form teacher) held the belief that all advertising should be confined to a dedicated newspaper that those who wanted to buy something could refer to.

Lon More
4th Nov 2013, 18:35
Tesco to spend money on technology to show me adverts for products I won't buy?


Unfortunately it's your money they're spending.

ShyTorque
4th Nov 2013, 18:36
I find their stores bland and uninspiring.

Same here. However, the main problem in our local Tesco is dodging the plastic buckets that they have to put out when the roof leaks. They should spend their profits more wisely before fitting spy technology.

ShyTorque
4th Nov 2013, 18:41
Bloke is at the Tesco checkout.

The assistant scans a small tin of beans, six pack of beer, a half litre of milk, a small pack of toilet rolls and a meat pie.

The assistant then says: "You're a single bloke, aren't you?"

"Yes I am", says the man. "You can tell by what I'm buying, can't you?"

"No", says the assistant. "It's just that you're so damned ugly!"

VP959
4th Nov 2013, 18:42
My grammar school mathematics teacher (who was also my form teacher) held the belief that all advertising should be confined to a dedicated newspaper that those who wanted to buy something could refer to.

A view I wholeheartedly agree with. For many years now I have actively avoided buying any product that has been prominently advertised. I have always held the view that if a company feel the need to shove the claimed attributes of their product in my face then it is, by definition almost, deficient in some respect, and therefore to be avoided.

Perhaps I am a trifle unusual, but I keep a note of all those companies that hit me with unwanted adverts, be they junk in magazines, junk mail, email spam, or the lowest form of pond life, those who use internet fora to try and gain free advertising. I then make a point of not ever buying from those companies, and taking every appropriate opportunity I can to bad mouth them, in the hope that my efforts may undo at least a small part of their scurrilous efforts to deceive.

Mr Chips
4th Nov 2013, 18:43
not my money, they are spending their profit

Limeygal
4th Nov 2013, 19:18
Like VP, I don't buy anything if the product is forced down my throat on tV, radio, whatever. Before I read a magazine I pull out all those annoying ads that are stuffed inside and throw them away. If there is a clip on U-tube or some other internet thingy where I have to watch an ad first, I don't bother. A friend of mine who recently retired was so fed up with advertisers that he sent their junk mail on to other advertisers in the prepaid envelopes you sometimes get. "Make the buggers pay" is his motto. And don't even think about telephone sales. If you don't start talking immediately I pick up-I hang up.

Lon More
4th Nov 2013, 21:17
not my money, they are spending their profit
But to scan your face at the till you must have bought something; I can't see them cutting their profit margins so you're paying for it.

Only good thing about Tesco's is it keeps the rabble out of Waitrose.

rans6andrew
4th Nov 2013, 21:42
when I was at college we had a stand in lecturer covering for the regular chap. He didn't know anything about the subject so he proposed to teach us something useful if nobody objected. It was most enlightening as he was from a legal background and had seen most scams. One of his wheezes was to take reply paid envelopes from junk mail and attach them to a cardboard box full of stones and other garden waste and then toddle down to the post office and send them back. He also recommended the same way to deal with official forms as Sir Patrick M, rub a candle over all of the boxes marked "for official use only". He had some scheme about opticians and glasses which I forget but it was funny because he only needed one eye correction, by monocle. Every one called him "3 eyes!".

Tankertrashnav
4th Nov 2013, 22:42
Quite like shopping at Tesco. Mrs TTN and I have got it down to a fine art where our weekly shop follows a well trodden route along invisible footsteps on the floor - there are whole sections, never mind aisles where I have never set foot. We dont do the self-scan thing - since this started the queues on the checkouts are noticeably shorter which is a bonus for us. Maybe its a Cornwall thing but I find the staff invariably friendly and chatty. I dont give a monkeys what they know about me through my clubcard - if it gets me a percent or two off my bill then I can live with that. I can't wait to see what they come up with for me using this tv scan thing - do Tesco's sell stairlifts and piles cream? ;)

btw Lon More Waitrose havent seen fit to come this far West yet, our nearest branch is 50 miles away, so there's no risk of me upsetting its clientele with my presence!

racedo
4th Nov 2013, 22:56
Me pity they not Walmart as interesting to see what the facial scan offers someone going in in a balaclave :E...........................AK47 perchance

BigEndBob
4th Nov 2013, 23:03
And will the ad be shown in an appropriate language, otherwise half the population won't know what the ads. about.

Seldomfitforpurpose
4th Nov 2013, 23:03
It's definately time to buy shares in tinfoil :ok::ok::ok:

Hydromet
5th Nov 2013, 00:09
Could be interesting if an advert for Gillette or Wilkinson products were flashed up at some "lady" filling up her car.
Probably more appropriate to flash an ad for knickers and tell her not to bend over so far.

Krystal n chips
5th Nov 2013, 02:47
" Only good thing about Tesco's is it keeps the rabble out of Waitrose."


Alas, there's always one......

Whilst you can pay some very silly prices in Waitrose, they do have a very good "reduced item" policy, so good in fact that it enables me to eat decent food, very cheaply. One feels that if you are daft enough to pay through the nose, then you deserve to be parted from your money.

One has long become accustomed to the looks of disdain, indeed one returns them, at the check out from the Mail reading fraternity, glowing with pride at the cost of their purchases, in contrast to ones considerable saving on items with a red label. One has however, also been known to "exchange pleasantries" with some of the clientele some of whom were visibly shocked when a peasant articulated his opinion of their self important arrogance.

One also uses ASDA ( for certain items only ) and Aldi, the latter have very high quality standards for their produce, and one has long been bemused at the number of expensive cars in the car park whose owners transfer their purchases into "M n S" or Harrods bags ......pretentious pillocks comes to mind.

On a more serious note, regarding the mythical "police state" perceived by some on here, the supermarkets have always had far more insidious and intrusive policies into our lives.....if you are daft enough to have a store card that is. Still, they only have their customers interests at heart and are so benign and helpful.....now aren't they, so no need for any concerns there then.

VP959
5th Nov 2013, 06:59
The store card thing is actually worse than just a means for the store tracking what you buy and targeting ads etc at you for junk mail, they actually make a profit from selling all the data they collect from them to thousands of other companies. The store card allows them to tie your name and address to every product you've ever purchased, and that's pretty valuable information for marketeers.

Anyone who thinks store cards are just a way to get a small discount are way off the mark, they are another valuable profit making product the store "sells" you once, then reaps a regular profit from every time they sell on your weekly (or whatever) shopping data.

Lon More
5th Nov 2013, 07:22
FFS K'nC it was a joke. Not even original. Stephen Fry said it about Sainsburys on QI some years go.

Two words that are enough reason to avoid Tesco, Shirley Porter (http://en.wikipedia.org/wiki/Shirley_Porter)
Not only the homes for votes scandal, but also the cemetery ground sold to developers for pennies and the shenanigans involving forestry in Scotland.

FWIW ASDA is a wholly owned subsidiary of Walmart.

Some Aldi, and Lidl, products are very good value, especially the fresh products, but I have reservations on the quality of some own brand products.

racedo
5th Nov 2013, 08:40
Some Aldi, and Lidl, products are very good value, especially the fresh products, but I have reservations on the quality of some own brand products.

I wouldn't as have friends who work in Food industry in couple of countries.............Aldi / Lidl standards they view as way above Tesco etc.
People laughed the first time their Christmas puddings etc were voted better than everybody elses in blind tests.................now its a shock if they don't win.

They said don't make huge amounts of money from Aldi / Lidl BUT unlike the others they say that when Aldi / Lidl make a deal for a fixed period they honour it. The rest rush back if there is a change in commodity prices downwards but refuse when commodity prices go up.

Aldi / Lidl can be a nusiance apparently because they want mixed cases of product and different pallet types but they less maintenance and don't screw the supplier for every penny.

Takan Inchovit
5th Nov 2013, 09:24
Open up a shop next door selling face masks.

VP959
5th Nov 2013, 10:03
Open up a shop next door selling face masks.

I can see the reaction now. Customer at a Tesco filling station, who doesn't want to be identified by Tesco's face recognition software, fills car and then walks in to pay wearing a face mask.

I wonder what the cashier's reaction might be?:rolleyes:

pvmw
5th Nov 2013, 10:17
FFS K'nC it was a joke. Not even original. Stephen Fry said it about Sainsburys on QI some years go.

Come, come, Lon. You should know by now that Socialists don't have a sense of humour. Its why there are no socialist comedians worth listening to.

Capot
5th Nov 2013, 10:54
Now, let's get this straight; I'm in a queue to pay for fuel, largely because effin Tesco won't employ enough staff to deal with customers more quickly.

I'm supposed to be watching a screen somewhere above the cashier's head so that I don't miss another exciting purchase suggestion.

So I see an ad for XL-size incontinence pads because there's a sweaty, obese old woman behind me, which changes quickly to an ad for king-size condoms because behind her is a large gentleman of a non-white complexion.

I must have missed the colostomy bag advert shown me because I have wrinkles and a lean to starboard.

But wait; the ad has changed again to one for an ebook called "Kama Sutra simplified for the sub-normal masturbationist". I look back, and behind the large gentleman I see a Tesco manager, complete with name-tag saying "Wayne" and clutching a bag of Minstrels and a 20 note.

The person at the front of the queue has now realised that in order to pay the amount requested she has to find her card in her b****y bag, so she has just commenced a thorough search for that among the detritus of a life of at least 50 years. The ad changes quickly to one for a range of automatic pistols.

But I don't mind; the screen is riveting entertainment, as you try to match the ad to the person, even though I don't think anyone is actually going to buy what Tesco thinks they should buy.

MagnusP
5th Nov 2013, 11:00
Our local sons of Morris don't sell bresaola (which I like), so I sometimes pop into Lidl to stock up on a couple of packets. "Oh, wait, that prosciutto looks nice, too. And Milanese salami at THAT price? Great! Might pick up some tins of fish while I'm here. Oh, and some cream cheese; cheaper than Philly." and so on. Stagger home with a boxful of food to the inevitable tutting and eye-rolling.

Better still, there's a planning meeting this month to consider Lidl's application to build a new store at the end of our street. :ok:

27mm
5th Nov 2013, 11:20
New Tesc's just opened in King's Lynn, over the road from Sainsbys; Tesc's forgot to have an in-store Pharmacy (unlike Sainsbys) and appear to have shot themselves in the foot here too....:hmm:

MacBoero
5th Nov 2013, 11:41
I don't know why everyone is having a go at Tesco about this, other than the fact that they have been on the TV about it.

The product in question AmScreen actually come out of Lord Alan Sugars business. I believe it is all over the place at the moment, including some black cabs and rail stations.
http://www.amscreen.eu/optimeyes-real-time-insight-for-digital-media-advertising

cattletruck
5th Nov 2013, 12:25
If Google glass did adblocker I'd buy a pair tomorrow.

Andy_S
5th Nov 2013, 13:09
Now, let's get this straight; I'm in a queue to pay for fuel, largely because effin Tesco won't employ enough staff to deal with customers more quickly.

Why not use the 'Pay At Pump' facility. Problem solved. :ok:

Pelikal
5th Nov 2013, 13:41
I don't understand why this ad. issue has turned into a general Tesco bashing here. Like Tankertrashnav, I value my local store and its staff, and I don't have the choice that others have.

rans6andrew
5th Nov 2013, 13:55
supermarkets are all swings and roundabouts. On Saturday I noticed that the brussels sprouts were dearer in Tesco than in Waitrose. We have a convenient Waitrose in our village which we are apt to wander into several evenings a week. Where else can you get a free cup of tea/coffee/latte/mocha every day of the week and, if you spend a fiver, a free newspaper to take home (a 2 newspaper at weekends)?

Tesco seem to be the only supermarket with super unleaded fuel in our part of the world so we play the game. Buy the things that get the fuel discount and fill the super car once in a while. Their delivery service is a bit lacking because our local van picks up in a small branch which doesn't stock the things we want.

Rans6....

Tankertrashnav
5th Nov 2013, 16:25
Magnus

Bresaola?

Prosciutto?

Milanese salami?

What ever happened to mince & tatties?

Gastronomy's moved on since I last lived in Scotland ;)

PS Had to Google bresaola - not keen on spiced meats so I'll be giving that a miss.

gingernut
5th Nov 2013, 22:08
Recently told my (rather posh) colleague how excited I was about our new Aldi.

She informed me that she too, would be excited by a new Audi.


I didn't bother explaining further:)

Aldi is great (apart from Parking Eye), a real mans shop, no more than 3 or 4 aisles, pick up a bit of bread, sausages and beer, and great quality, and great value. If you want something extra, one nip's into Booths.

Tesco's is generally shyte. Lots of shyte choice, and the staff, no matter what you are buying, from instant photo's to brown meat, seem to be trained in being unhelpful.

ShyTorque
5th Nov 2013, 22:19
Tesco's is generally shyte. Lots of shyte choice, and the staff, no matter what you are buying, from instant photo's to brown meat, seem to be trained in being unhelpful.

I resent any connection with that particular shop!

Rgds, Shyte.

gingernut
5th Nov 2013, 22:43
I hope that they receive the support they deserve.