CASA crows about Social media

[Up-into-the-air]

The following from the current casa September missive crows about how it is using social media.

I am sorry, but this is "..them telling us....", not co-operating with an important industry in the basic infrastructure of Australia.

This is "..we know best.."

A series of current issues tell us that that simply is not the case.

For you to whom social media is a two way process, read this [If you are a t.w.i.t.t.e.r user, remember casa "FOLLOWS" Nil, zero, zip, 0 - You tell me.

THE MISSIVE in PART:

September 2013
From the Director of Aviation Safety
John McCormick

While CASA was not an early adopter of social media I am pleased to see many people are now obtaining safety and other information from us via You Tube and Twitter. When I checked recently CASA's videos on You Tube had attracted nearly 21,500 views in total. On Twitter we now have more than 2000 followers, with that number growing steadily all the time. While this newsletter does not fall under the category of social media, it has more than 13,000 subscribers, and when each new issue of Flight Safety Australia is uploaded an email alert goes more than 60,000 subscribers. CASA also has 20 email services that send information on specific topics to tens of thousands of people.

These cover aircraft registration, regulatory development, flying training, airworthiness and much more. This all adds up to a lot of people getting a lot of information on a regular basis about aviation safety and safety regulation. On Twitter we are posting tweets on most workings days covering a diverse range of subjects from the most recent airworthiness bulletins to the latest job vacancies. CASA's You Tube channel features 44 videos, with the library expanding as new productions come on line. The operations at non-towered aerodromes video has so far been viewed more than 1500 times and heads the list as the most popular. Other popular videos with more than 1000 views are the powerful 178 seconds to live, passenger briefing and situational awareness.

The strategy behind CASA's various social media and other communication tools is to offer people in the aviation industry and the travelling public a range of timely options to get the information they need. Flight Safety Australia provides in-depth coverage and analysis every two months of key safety issues, aimed primarily at people working and operating in aviation. It is essential reading for everyone who needs to understand and continue to learn about aviation safety. This newsletter – the CASA Briefing – gives a snapshot every month of what is happening in safety and safety regulation. Emails give you information on specific topics and issues of direct interest. Twitter is our daily feed for people who want their information quickly and succinctly, with links back to the CASA web site for the details. And completing the information package is YouTube - providing the visual messages to make understanding important safety issues that much easier.

I urge everyone to think about how they want to get their information from CASA, making sure you choose the tools that suit you. Subscribe to Flight Safety Australia, the CASA Briefing or email services, follow us on Twitter and watch us on YouTube. If you would like to see CASA using other social media or communication tools please tell us by sending feedback through this newsletter, tweeting or using the Director's feedback form on our web site. I thank everyone for their interest in news and information from CASA.

[dubbleyew eight]

fascinating that the pprooone spell chequer changed t.w.i.t.t.e.r. to pprune even in the quotes.

[djpil]

I had some email correspondence with him a while back where I stated that the USA FAA was active on Facebook and that I knew many aviators who used Facebook. Can't think of one sensible person who twits.

[T28D]

All good until the tide of opinion runs against them as it inevitably will, how then will they handle a viral attack ???????

[Jack Ranga]

So true T28D, I've seen it happen. It will be a major embarrassment for them when it DOES happen.

[Up-into-the-air]

To demonstrate this, this thread, which was started at 11:40 today has head 552 views of a new thread in just four hours [this one!!]

The skull boasts of 2000 followers on t.w.i.t.t.e.r but this is less that 1 in 9 of the current pilot population!!!

The skull's newsletter 13,000 subscribers, which is not much over half of the current pilot population!!!

Flight Safety Australia has 60,000 subscribers and as we know is slow to upload, difficult to read and the 60,000 does not tell us how many go from the link [which is all that is provided] to actually downloading the actual "publication" [difficult to read on the "loo"] anyway in it's current form, slow to download and olnly gives out what skull want's us to "know" anyway!!

The direction from the skull's newsletter is:

Subscribe to Flight Safety Australia, the CASA Briefing or email services, follow us on Twitter and watch us on YouTube.

Nowhere does it say "We would appreciate your inputs and we will integrate them into what we are doing and we will communicate back with you..."

[dubbleyew eight]

the answer is obvious.
if they hang on the audience numbers then everyone give them a total miss for a year or two.
you won't notice any difference really and your frustration levels will drop.

[halfmanhalfbiscuit]

Casa should set up a pprune account and discuss on some of the more popular threads. Such as regulatory reform or senate inquiry. They could use opportunity to attract followers.

Maybe even employ one of the 'ills of society' as they seem to know how to work pprune and social media.

[Wally Mk2]

"1/2" what makes you think they haven't already been masquerading in here amongst the rest of us Prruners?
Social media for all it's faults could be used to great effect in the +, yet to see it but we all are here waiting!


Wmk2

[halfmanhalfbiscuit]

Yes, agree. Ff was probably one ?

If they came into this environment and put their side of argument they could get followers on twit and twitterer.

A nice on line debate. Although I think pprune could be seen as a thorn in their side. So come on casa open a pprune account and engage in discussion.

[Hempy]

Mates 10 year old daughter does better than that with her Littlest Petshop videos.

[Ultralights]

i cant believe CASA even have an internet presence at all, I mean, the last 2 CPL exam attemps were cancelled due to their system being down, for more than a day.. and their exam system does not operate on weekends! WTF? im pretty sure the meerkat add on TV with the old meerkat at the computer manually answering questions is actually the CASA IT department... :mad::rolleyes:

[004wercras]

Hi there biscuit, I'm CAsA, I'm already here!!
What robust topic shall we discuss?
Or would you like to chat with my other CAsA friend who is masquerading in here also - Flyingfiend?

[halfmanhalfbiscuit]

Hi 004, there will now be a witch hunt to identify whom you are in CAsA. An Ios in the inner sanctum of Bris or Canberra! Also a non believer in Sky sentinnel as a risk based success story. (umm didn't another group bring in risk based a few years back and got pineappled)

I was thinking more of the management getting involved in robust discussions and winning over ppruners to follow them on twitter. (i wrote t.w.i.t.t.e.r)

All those nice glossy videos on you tube with only a couple of hundred views a piece.

[thorn bird]

"If they came into this environment and put their side of argument they could get followers on twit and twitterer."

They have no argument, they are CORRUPT!!!!!!!

[004wercras]

Hi biscuit, indeed our glossy videos aren't as popular as expected!
Not sure why, but I believe it's got something to do with a lack of tits, the video's are full of crusty old desk jockeys instead. As a Regulator we take safety seriously and you won't find smutty innuendo, pigs mating or any twerking in our clips. 'Safety is not a game'.
However we are considering filming 'CAsA Big Brother', in which the Brisbane basement is converted into a house and is filled with CAsA managers, some FOI's and some IOS. They will compete for prizes, a seat at the trough, acquittal of NCN's and even approval of a SMS. This should bring in the viewers we believe. And although there will not be nudity, all contestants shall wear reflective vests, wear an ASIC and where applicable carry their log book. Throw into the mix the occasional operational surveillance and turd massage and you have prime time viewing :ok:
It has been rumoured that a DAS will be brought in to really shake up the house, along with an independent Senator, so it should be fun.

Disclaimer: All television footage shall be processed, filtered and edited through SkySentinel. All pot plants in the house have been donated from the staff at Furzer Street and no worm farm occupants will be harmed during filming.

[Frank Arouet]

Circa Piers Akerman blog of most recent;

But there is a huge difference in providing essential public information and pushing out self-aggrandising rubbish designed to provide anti-social media fodder for the benefit of the Left-aligned Canberra Press Gallery’s self-absorbed twitterati.

"TWITTERATI".

Has a good ring about it I thought. Rhymes with "****".

[Ejector]

While CASA was not an early adopter of social media I am pleased to see many people are now obtaining safety and other information from us via You Tube and PPRuNe.

Whats their handle here?

[LeadSled]

Folks,
If CASA actually are serious about the twitterverse being a source of aviation regulatory or operational information, we are in more trouble than even I thought.
What's the limit on twitter, 140 characters?? CASA really are a bunch of twits, if they think twitter is a suitable format for dissemination of any, let alone critical, information.
Tootle pip!!

[Shagpile]

Edit: WTF I see now prune auto changes t.w.i.t.t.e.r with pprune. That kind of thing will turn me away from here.

I'm going to jump in here and say that CASA's use of social media works for me.

For anybody not on t.witter, don't bag it before actually trying it. You'll find that Facebook is actually massively in decline and t.witter is booming.

The idea with t.witter is simple. You follow people/organisations you are interested in. I follow amongst other things, CASA, Ben Sandilands, Crikey, PlaneCrazyDownUnder, a couple of stock market commentators and about 3 friends who don't post dribble.

An example of a CASA post would be: "Safety seminars in x,y,z next week. Tap this link for more details [link]".

I would tap and "retweet" that link so my followers, presumably interested in aviation, would see it. If I retweet or post too much fluff, they will unfollow me.

I don't think there could be a better way for CASA to engage me unobtrusively - the entire point of t.witter is you need to get your message and link into 140chars. It cuts down a lot of fluff. I normally delete their emails as they are too long to read.

[Frank Arouet]

The CASA "blurb" was a waste of paper and nobody read it anyway so they got rid of it and went "digital". I still don't read it.

I briefly look at their email content title and generally bin it. McComick's input is sometimes good for a laugh, which is understandable when reading what Clown's write. An odd cartoon wouldn't go astray.

I'm at a loss to figure what would tempt me to read anything they put out in any other digital format.

Now The Aviation Safety Digest of DCA era, (AKA "crash comic) was entertaining, educational, worthy of keeping for reference, not burdened with advertisements, not a mouthpiece for CASA functionaries, without "spin", un-authored, was of good quality, and avidly read by all, (indeed some of mine were pinched).

The Editor, Mac Job, who did a great job keeping it that way.

Technology..... Bah!:*

[Up-into-the-air]

By 20:56 on 1st October, there were views 2107 counted on this thread, after the thread was started just 80 hours ago.

casa skites today, that there were 2168 "followers" of their t.w.i.t.t.e.r. site and still casa follows "...no-one..."

Well done casa

How about you turn up on pprune and make some real discussions:

or are you just afraid of what the real feed-back would be!! http://images.ibsrv.net/ibsrv/res/src:www.pprune.org/get/images/smilies/thumbs.gif

[halfmanhalfbiscuit]

or are you just afraid of what the real feed-back would be!!

A few critical threads have been shut down. Flying fiend used to post that the Feds are after casa weary. I think they know. Then there is the infamous amroba shouting match if rumours are true.

I'm getting an image of the Friday 16.59 t.witter feed. Image lsg being limited to 140 characters!

If you want to read about the senate inquiry you'll find pprune has two threads with 600 and 274,000 views. No mention in the casa briefing.


iOS 1
Casa 0

[LeadSled]

I'm going to jump in here and say that CASA's use of social media works for me.

Shagpile,
Does this mean you attention span/comprehension is limited to 140 characters. The idea that CASA can say anything serious in 140 characters is just faintly ludicrous.
Tootle pip!!

[Fantome]

what occasioned our resident satirist, 004's departure to the gulag?
has his broad brush offended ,or neatly wielded rapier drawn blood
upon some over- righteous cheek.?

[Shagpile]

Does this mean you attention span/comprehension is limited to 140 characters.

You are missing the point - they post a 1 sentence summary with a link to the article which you read for 5 minutes if it interests you.

It's not attention span, it's a way of filtering the countless bull**** and cherry picking what you want to read in detail.

[Frank Arouet]

our resident satirist, 004's departure

I briefly noted a post from another with an Islander sounding "handle", (who I think is also departed), with some rather rough language allegedly posted by 004. This could also have been a cut and paste from a PM, but I think one MOD thought it without taste and binned them all. Possibly a reminder to all to be careful about PM's because they are possibly open to abuse.

I'm probably wrong as usual and it is sad to see those who appear to have accurate information lost, but we do post in a "benevolent dictatorship" and should play by their rules when playing in their sandpit.

I'm thread banned in some because of bad behavior. Very frustrating.

[Cactusjack]

I'm always copping bans, often for nothing more than saying things the way they really are. Sadly some in society can't handle that and would prefer the sugar coated gently gently approach. Then again, some people don't like it when you make a truthful statement which is not a glistening or endearing statement or endorsement about their employer or former employer, whom they love.
The world is full of nepotism, hypocrites and weaklings.

[LeadSled]

You are missing the point - they post a 1 sentence summary with a link to the article which you read for 5 minutes if it interests you.
Shags,
Not missing the point at all. In my view depending on services such as twitter says more about some in the aviation community.
I would suggest that those in the aviation community who have an actual need for CASA information will already be registered with the CASA web site, and all requested material will just arrive in your in-box, without the need to interpose twitter or similar.
Tootle pip!!

[Fantome]

What Cactusjack said, his two bob's on the preciousness that prevails in this insipid PC ruled society we choose to inhabit, is worth more than a passing thought.

Of course, if we want to we can up sticks tomorrow .. . . . go far far away from the noise and the clamour of news-speak infected society. Go to a place
where peace and contentment reigns. Every day. Every night. A place where no thoughtless neighbours pollute the air with noise, argument, loud mouthed conversations, and the smell of their burning offal.

Yep . . .. have a care here, or you will be censored or cast out. If robust thought and language are your preference then you must find it among your own mates. Or in reading uncompromising stuff, such as the books of Kurt Vonnegut ( 'Slaughterhouse Five"). Others worthy of close attention are Orwell, Kesey and Heller. The reading list is long.
.

[Up-into-the-air]

From casa's annual report at page 61:

Initiative 3.4.1
Enhancing CASA’s relationship with the wider aviation community

Measure Continuing to provide accurate and timely information to the wider aviation community on aviation safety issues, including making effective use of the news and social media to deliver key messages

Result

During the year, 45 media releases were issued and 349 tweets posted. CASA now has 2,052 Twitter followers. The media published 1,012 stories mentioning CASA. CASA’s YouTube channel has recorded a total of 20,500 views.

CASA’s monthly e-newsletter, The CASA Briefing, currently has more than 12,500 subscribers.Well done casa!!

This thread [CASA crows about Social media], started on 27th September 2013, now has 3236 views and 30 posts -5 weeks and 3 days - some 38 days.

A better measure as to the effectiveness of pprune, is the Senate threads, which have a combined 3983 posts and 880,728 reads - maybe casa needs to read and listen to us.

This is compared to the miserable penetration of the pilot population by the media of just 12,500 out of 39,360 (less than 1/3) of pilots that casa says are licenced. As for t.w.i.t.t.e.r, this does not even get to 6% of the pilot population much less than other "followers".

That does not take account of others, who are not pilots who may read the missives.

When we get to poohtube, I counted 9372 views as per the counter and 386 subscribers at 4th November 2013. The total counter by this point was 27,994 with a further 20 videos added. The number of subscribers versus the number of views only just matches, suggesting that casa is making no headway.

More rubbish stats mr. casa

[601]

Does a twitter grow up to be a twit:confused:

I can just see a new FO twittering to the Captain about being 5kt slow:ok:

[Sarcs]

601 love it!:E The funny thing is FF normally Twaddle just about everything they do verbatim but when it came to their biggest performance indicator, the annual report, not a solitary twaddle.:confused:..see for yourself:
CASA Briefing (https://twitter.com/CASABriefing)

Senator Edwards: "Are you proud of this report??":rolleyes:

[Paragraph377]

Perhaps activist group ANONYMOUS will do an expose on Fort Fumble? It would certainly make for some interesting media viewing. But then again even those wily hackers probably couldn't penetrate the bowels of Sky Sentinel or TRIM, the heart, soul and true bowel of CASA. After all, is it possible to hack sh#t?

[601]

Does a PPRuNe grow up to be a twit

Bl00dy computers. That is not what I posted.

I will have another go.

Does a "twitter" grow up to be a twit.

If twitter turns into PRPuNe, I will give it a NCN and a RCA and threaten to withdraw the AOC.

[Frank Arouet]

I've noted on various occasions the auto censor adjusting my posts. I guess it's part of the new world order that we can't mention certain things without altering the spelling or something.

I can only assume "ANONYMOUS" will shortly become non politically correct, (NPC), and you will have to think up something else, slightly different, but without confusing Algie or Lookleft.

How about "Anymouse" if it comes to that?

I hope this helps.

[Lookleft]

I can only assume "ANONYMOUS" will shortly become non politically correct, (NPC), and you will have to think up something else, slightly different, but without confusing Algie or Lookleft.

Ah Frank the pills wearing off are they? And yet you wonder why posters get banned! I haven't put a single post on this thread prior to this one yet you consider its acceptable to play the man because you don't like what I post on another thread. BTW 004 is alive and well on the PPRUNE boards he just has a different name. Just have a look at some of the posters that popped up after 004's banning.

You lament the apparent PC and the supposed heavy handed treatment of some yet if anyone steps over the party line and group think on this and any other thread that has CASA as its main theme then its out with hob nailed boots and batons. I would add "Lord of the Flies" to Fantomes book list. You might want the large print version Frank.;)

[Frank Arouet]

Thanks for the reminder. just took them.

I'm aware you troll through these forums so didn't think it mattered where I put my comments. Sorry I hurt your feelings, but you do seem confused, (as does Algie), with the topics and the nomenclature. I'm sure you understand the rules forbid naming or offending people, so using descriptive terms in lieu would seem like a good idea, (I thought). Some is designed, (I think), to be amusing or irreverent to keep the timbre of the discussion non abrasive, but meaningful only to those being attacked for their incompetence. Your offence could indicate you are one of the crew. I hope not, your input fills a much neglected void and adds balance to things like the pot plant discussions and future questions on government waste and mismanagement.

Have you a better idea other than shutting down the threads?

BTW, I take offence at "playing the man". I've never done anything like that. Name's Bruce I suppose.

[Lookleft]

BTW, I take offence at "playing the man". I've never done anything like that.
Name's Bruce I suppose


Sorry I thought your name was Frank. If you don't want to be accused of playing the man I'm aware you troll through these forums then don't include throw away insults in your posts, simples!

[Frank Arouet]

You are very unsocial in a thread about social media. But as Shagpile noted in his take on the CASA social experiment;

It's not attention span, it's a way of filtering the countless bull**** and cherry picking what you want to read in detail.

Look up "PAIN_NET" in twi**er land, they have such a thing to save you the endless tedium of reading these posts and you can cherry pick what you want to read without being a crashing bore all the time.

I hope this helps you Bruce.

BTW, what's a "simples"? I hope that's not a throw away insult.

[Lookleft]

a thread about social media


Yet once again the sky will fall in if it is locked!

I hope this helps Bruce.

I hope it helps him too. You seem to have a fascination with him.

[Lookleft]

Thanks UITA enjoyed it immensely.:ok: (I assume those with special knowledge got all the inside jokes).

[halfmanhalfbiscuit]

Yes, the locking of threads is interesting.

The second senate thread is now approaching 300,000 views. The first was it 600,000?

Now if casa titter about the senate inquiry they might get some followers? Rather than there is a safety briefing on wing nuts at some remote airfield. Yawn.

Maybe they should appoint lady gaga as DAS if interested in social media.

[Paragraph377]

There seems to be some unstable individuals posting publicly and privately around here who have emotional and personal issues, possible anxiety issues and certainly a need to be correct at all times and respected. Sorry, wrong place for those insecure needs to be fulfilled! However I am personally willing to offer those in need a big bear hug and a gentle "it will be ok" whispered in their ear.

UITA, you are correct about the CASA stats being rubbish, even pooh. What standard do they measure against? No doubt just some jolly figures picked out of thin air or off a pot plants leaf. Those who fully understand the mechanics of CASA know that these so called statistics are not based on any quantifiable industry standards, they are based upon an internally doctored system. Perhaps the $2 million dollar lemon Sky Sentinel creates these so called CASA robust performance measures? Maybe it can also track the number of social media hits and collate the data for the bearded Gibson? (And for the emotionally challenged who feel they have been left out of the playground and are being taunted by the other kids, that's not a shanty, nickname, code word or secret language, Gibson is his real name)
After all I believe that Sky Sentinel can even gauge the depth of a trough in 3D!

Biscuit, 'wing nuts'? Is Carmody back ? As for Lady Gaga she would certainly make a better DAS than the current geezer. Imagine her wearing a meat outfit while meeting with Truss and Kingcrat? A better look than a Friday afternoon Hawaiian shirt.

[PAIN_NET]

Look up "PAIN_NET" in twi**er land,

Sorry Frank. We have no authorised presence on any social media and hold no account with Farce Book, Twit anymouse etc. Further to this, it has been brought to our attention that certain people are purporting to represent PAIN. To make it absolutely clear PAIN does not contact political or prominent figures, representatives of government departments or private individuals apart from in a written format, the document duly authorised by the editors.

P1. a.k.a. P1.

[Paragraph377]

CASA and their social media appearances might be as exciting and as useful as a prison induction party, but they have no problem getting their message out at conferences?
This is just some of what the Doc has been doing in the past 12 months. No wonder they don't have time to complete the important things like regulatory reform? Strange, I didn't notice attendance or guest speaking roles at any AOPA conference?

Agenda ? Informa (http://www.informa.com.au/conferences/transport-conference/safety-conference/national-transport-regulations-reform/agenda)

http://www.aviationaerospace.org.au/wp-content/uploads/2012/10/AAAAI_AustAviationMag_Aug_web.pdf

http://my.lawsociety.org.nz/?a=48831

http://www.informa.com.au/conferences/transport-conference/safety-conference/national-transport-regulations-reform/p13m15webpdf

http://www.icao.int/safety/scan/Safety%20Partnership%20Meetings/SPM2-Report-2013.pdf

http://www.icao.int/APAC/Meetings/2013%20APACAIG1/IP_04%20-%20APAC-AIG-1%20-%20ICAO%20Safety%20Information%20Protection%20Task%20Force.p df

Aviation Conference Group (http://www.amroi2013.com/iadsummit2011/index.php/component/content/frontpage)

Oink oink

[Up-into-the-air]

Well caught 337.

As you remark, no address to the "troops".

I guess if they do go there, such as at the AMROBA meeting in Queensland, there will be difficult questions to ask.

Not nice when a Senator sees you treat people with contempt Mr. casa!!

It's always easy when you run the "seminar" such as the "safety briefings" and say:

You should refer that to Head office

OR

That's not in our brief - move on

[Kharon]

377# 45 –"Perhaps the $2 million dollar lemon Sky Sentinel creates these so called CASA robust performance measures? Maybe it can also track the number of social media hits and collate the data for the bearded Gibson?

It's too early to go digging about through Hansard, but wasn't there an awkward passage of play (Pel Air or Estimates) where some tricky questions were asked of McComic about this piece of home made wizardry. Is it too much to expect the questions to continue in the future? Because someone should closely examine this and other 'computer' transactions, just to make sure it's all according to Hoyle. We have enough home grown heads crammed into the through; inviting friends and relatives from other farms over for a feed is simply Mickey Bliss...