Huge Boeing order from Alaska, United . . .

[bizjets101]

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United Airlines orders 150 Boeing 737s - Businessweek (http://www.businessweek.com/ap/2012-07-12/united-airlines-orders-150-boeing-737s)

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BREAKING: Alaska Airlines to Announce Significant Boeing 737 MAX Order Tomorrow | Airline Reporter | Blogging on the airline business (http://www.airlinereporter.com/2012/10/alaska-airlines-announced-large-boeing-737-max-order/)

[WHBM]

Businessweek article obviously written by Boeing's PR department. As the journal has been financially strapped in recent years, doing this is presumably seen as some cost saving.