OFSO
28th Jul 2011, 16:13
Many years ago a local schoolboy in the area of Figueras, Alt Emporda, Catalunia, decided he wanted to become a vintner, grow his own grapes, process them and sell the wine; he held on to this ambition right through his schooling. People who knew him said that's all he ever wanted to do: make the best wines at reasonable prices.
His father said no, he was going into the family business, factory and showroom, which against his will he did.
When his father died, he paid off his workers, locked the factory door and walked away from it. Factory/showroom is still there, was still empty last time I looked. Has been for years.
He then built a long low modern building on a hillside road near us, including presses and bottling facilities, a showroom, and upstairs a large exhibition room which local artists get to use for free. From the exhibition room upstairs you can look into the factory through huge plate-glass windows: the factory is spotlessly clean.
He then bought as much land as he could and planted many varieties of grape vine.
The rest is history; his wine is sold everywhere locally, and exported, his showroom is large, modern and has a good range of his wines which are sold at reasonable prices. He has a name for integrity and producing quality wines. At a time when French producers are grubbing up their vines as they can't sell the wine, our local man this side of the border is desperate to acquire more land.
And how goes it ? We went to the place last week to buy some expensive white wine to serve at our dinner parties - expensive means not over €10 a bottle. There was a huge hopper at the back with stacked wine in it marked "crianza* negre" - "unlabelled" - €3.50 a bottle, so I bought some to try. Magnificent: fruity and nutty and not too sweet, almost in the direction of sherry. Went back to buy a lot more today - there are now printed labels on sheets, if you want to label it you can: certified as their own production (of course) from 2010. The price is ludicrous considering how drinkable the wine is, and the fact you know of the integrity of the owner.
I don't know if he's wealthy or just getting by: what I do know is he achieved his childhood ambition. How many of us can say that ?
* A wine labeled 'crianza' has spent one year in oak barrels.
His father said no, he was going into the family business, factory and showroom, which against his will he did.
When his father died, he paid off his workers, locked the factory door and walked away from it. Factory/showroom is still there, was still empty last time I looked. Has been for years.
He then built a long low modern building on a hillside road near us, including presses and bottling facilities, a showroom, and upstairs a large exhibition room which local artists get to use for free. From the exhibition room upstairs you can look into the factory through huge plate-glass windows: the factory is spotlessly clean.
He then bought as much land as he could and planted many varieties of grape vine.
The rest is history; his wine is sold everywhere locally, and exported, his showroom is large, modern and has a good range of his wines which are sold at reasonable prices. He has a name for integrity and producing quality wines. At a time when French producers are grubbing up their vines as they can't sell the wine, our local man this side of the border is desperate to acquire more land.
And how goes it ? We went to the place last week to buy some expensive white wine to serve at our dinner parties - expensive means not over €10 a bottle. There was a huge hopper at the back with stacked wine in it marked "crianza* negre" - "unlabelled" - €3.50 a bottle, so I bought some to try. Magnificent: fruity and nutty and not too sweet, almost in the direction of sherry. Went back to buy a lot more today - there are now printed labels on sheets, if you want to label it you can: certified as their own production (of course) from 2010. The price is ludicrous considering how drinkable the wine is, and the fact you know of the integrity of the owner.
I don't know if he's wealthy or just getting by: what I do know is he achieved his childhood ambition. How many of us can say that ?
* A wine labeled 'crianza' has spent one year in oak barrels.