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View Full Version : Cebu pacific losing??????


batoktok
10th Jul 2011, 00:46
Cebu Pacific sees lower profit in 2011

By: Paolo G. Montecillo (http://business.inquirer.net/byline/paolo-g-montecillo)
Philippine Daily Inquirer (http://business.inquirer.net/source/philippine-daily-inquirer) 8:59 pm | Friday, July 8th, 2011
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HIGH FUEL prices and increasing competition are likely to drive down profits of Gokongwei-led budget carrier Cebu Pacific for 2011, officials said.
But Cebu Pacific president Lance Gokongwei said the company remained on track to meet its target of serving 12 million passengers for the year, the most any airline has carried in the country’s history.
“We expect profits to be below last year’s levels. Fuel is such a large part of our expenses,” he told reporters at the sidelines of the company’s shareholders’ meeting late last Thursday.
Close to half of Cebu Pacific’s expenses go to pay for fuel. Gokongwei said the fuel averaged between $125 and $130 a barrel since the start of the year. This is much higher than the $90-a-barrel forecast the company had when it set its targets for the year.
The company said this forced the airline to raise its ticket prices through the imposition of fuel surcharges on domestic and international flights last March.
Gokongwei said newer and smaller airlines, which have been aggressively expanding through the acquisition of new aircraft, have started to undercut Cebu Pacific’s ticket prices.
He said he expected Cebu Pacific to give up some of its market share because of this. Cebu Pacific has a market share of about 48 percent.
Gokongwei said he expected the fierce competition from other airlines to be temporary. “I don’t believe other airlines have a sustainable business model. They do not have sufficient money to fuel their growth. At some point, they will stop growing,” he said.
The country’s improving economy would continue to drive demand for low-cost air travel, Gokongwei said. “We are transforming from a low-income to a middle-income economy,” he said. “Equally important is the shift in market preference to low-cost carriers from legacy airlines,” he said.
He said this would mean continued good prospects for all airlines in the market. Cebu Pacific expects to end the year with a fleet of 37 aircraft from 32 last year.
The company ended 2010 with a net income of about P6.92 billion.

A320 stabilizer
6th Aug 2011, 17:42
Is it true that pilots have been leaving this company that is why there are many foreign pilots already. if true then they are losing money because they have no more pilots

9ball
7th Aug 2011, 11:58
pretty soon 50% of 5J revenues will go to the salary of expat pilots for both ATR and Airbus fleets..............airplane order cancellations in the midst?

A320 stabilizer
23rd Aug 2011, 20:24
Not only order cancellations. Right now, flight cancellations and airplanes sitting on the ground. tsk tsk tsk. Fuel costs? No, the fuel cost was worst 3 years ago. It's probably the cost of having no pilots.:ugh:

arigato
24th Aug 2011, 16:59
I pity them but NOT!!! The Management people should have made a diference many years ago but opted to enjoy being "puppets" of LYG with the price of "money and position" at the expense of "underpaid and overworked Pilots" . LYG and his Management Staff deserve what is happening now for it is an offshoot and by-product of their "Cheap (BARAT) Strategy".

To the 5J Pilots (Locals and Expats), "you're just an ordinary commodity like a "Chippy" unless you prove yourselves otherwise". LIKE ME!!! :):):)

"Quitters never win. Winners never quit. People don't fail, they quit." (Dare to Fail) :ok:

ReverseFlight
25th Aug 2011, 02:37
He said he expected Cebu Pacific to give up some of its market share because of this.Wait til AirAsia arrives. "You ain't seen nothin' yet."