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View Full Version : Virgin Blue launch five new routes!!


apacau
11th Feb 2009, 04:14
A few odd-ball ones here, all daily E-jet services from April:

Canberra-Hobart
Canberra-Townsville
Townsville-Rocky
Townsville-Gold Coast
Townsville-Cairns

Friction Nut
11th Feb 2009, 05:27
Didn't Tasair unsuccessfully attempt daily Hobart - Canberra - Hobart in a conquest not too long ago?

coke drinker
11th Feb 2009, 06:07
not trying to put down Tasair...but I think given a choice of C400 series or nothing, most would rather nothing. E-Jet on the other hand, I think it may just become popular.

SM227
11th Feb 2009, 06:08
Townsville to Rocky?? WTF? :8

Jabawocky
11th Feb 2009, 07:34
Maybe Townsville to Can'tberra via Rocky?

The direct service would make the Dr happy when he has to go see his Girlfriend Julia in Cantberra! :} Save some miles on the FTDK!

No Idea Either
11th Feb 2009, 09:38
The NQ stuff will probably be a milk run,me thinks.

dizzylizzy
11th Feb 2009, 10:28
Would there even be any time to service the customers on TSV/CNS on an ejet? and would TSV/CNS be coupled with ROK/TSV? So essentially an almost mirror of the Qlink milkrun of CNS/TSV/MKY/ROK/GLT/BNE.

From analysing the current Qlink offering on the 6 April compared to the Virginblue offering... although DJ(once daily) doesn't have the frequency yet that the dash offers (6 times a day, 0625, 1100, 1145, 1415, 1720 and 1835) I'm sure that once the DJ operation is up and running there will be alot of Qlink customers running to DJ very quickly. The average airfare that Qlink are offering is $180 oneway opposed to DJ at $80. The on time performance that DJ is renowed for will shine through hopefully and the choice of more than just an 'apple and water' will really turn the punters. Interesting times ahead, considering CNS/TSV is one of the most expensive routes (cost per km) on the network.

Flava Saver
11th Feb 2009, 15:16
Dizzy, passengers used to get a brilliant cabin service back in the nineties on DC-9's, 737's & 727's between TSV & CNS. :ok:

43Inches
11th Feb 2009, 20:06
The on time performance that DJ is renowed for will shine through


Then why is VB almost bottom of the list for OTP on the BTRE statistics page with QLink near the top?

http://www.bitre.gov.au/publications/14/Files/BITRE%20OTP%20Report%20Nov%202008.pdf

VB has pretty much topped the cancellation rate too with almost a consistant 2.5%, doesn't sound like a vary reliable service level at all.

Merlins Magic
11th Feb 2009, 22:21
Dizzy

Would there even be any time to service the customers on TSV/CNS on an ejet?

TL-CS in the E-jet would be no quicker than the Q400. In many cases I would think the Q400 would in fact be faster. It would be a little further than SY-CB but the Q400 ****s all over the E-jet on that sector.

dizzylizzy
11th Feb 2009, 22:27
So do we think that DJ will take some of the market share from one of the most profitable routes in the Qlink network?

Natit
11th Feb 2009, 22:42
It would be a little further than SY-CB but the Q400 ****s all over the E-jet on that sector.

Not when the gear of the Q400 collapses and closes SYD or CBR for hours :E

littlehurcules
11th Feb 2009, 23:14
TL-CS in the E-jet would be no quicker than the Q400. In many cases I would think the Q400 would in fact be faster. It would be a little further than SY-CB but the Q400 ****s all over the E-jet on that sector.

I find that hard to beleive ....:ugh:

The only reason that on some occasions the Q400 may get the jump on the SY-CB run - is the allocation of runways at SY - especially when using 34's - however if we compare apples to apples - lets use the 16's - then - lets have a look at that - the Ejet will **** all over the prop.:mad:

Same with RK-BN and SY-AY - the micro jet will - as you say "**** all over" the Q400 - but then again - maybe a little jealous ... if that is the case - why dont you go over and join VB and you too, can join the masses of Qlink pilots that have left to fly the micro jet:{

From those i have spoken to - the speeds in the Q400 v Ejet - well - how can we compare ... Jet v Prop - stuck at FL250 v mid FL300's, in the tops of the wx at Fl250 or over the wx in the FL300's/400'- oh well - what would i know .... as a punter - i would select a jet over a prop anyday ... :D

Next time you are out and about flying your turbo prop - take it head to head with the Ejet - and see how you end up.

I was watching the other day on the radar screen - an Ejet the other day v A320 - The 320 was at FL360 and the Ejet was at FL380 - the Ejet has 20kts on the 320 ...

But then again - those Q400 have jet like speeds - but dont forget you cant run the engines that hot now ... you have to back off the power ...

Merlins Magic
12th Feb 2009, 00:36
maybe a little jealous ... if that is the case - why dont you go over and join VB and you too, can join the masses of Qlink pilots that have left to fly the micro jet

Why would I want to leave the Link and go to VB to fly a Jungle Jet. At least at the Link I can be pretty confident that I will still have a job in 12 months time.:E

Besides, if VB is so great, why do most who have made the switch in recent times wish they had stayed.

Back on thread now.....do those in the know think that the new routes (other than TL-CS) are a wise decision or do you think it is management being caught out with new deliveries and needing a place to put them? At least if the aircraft (and crews) are flying then they have a chance of making money.

Mr. Hat
12th Feb 2009, 01:00
I don't see what the comparison is. One is a jet that flying around at 40000 feet and the other one is a little turbo prop buzzing around at 20000 feet.

dizzylizzy
12th Feb 2009, 01:08
For all those ejet drivers out there, do you know what the breakeven factor is on the e170? Oh and also here's some FYI, although Qlink operate 5-6 flights a day between TSV and CNS, only one in 3 of them is a Q400, the others are Q300's. There are that many people who have commented the Q300's look tired and old.

43Inches
12th Feb 2009, 02:19
Breakeven load on any aircraft is based on a number of different factors. For a low cost carrier this may require loads of 80%+ to turn a profit, on some regional runs (turboprop) profit has been achieved regularly on 60% loads. Profit per load will depend on the carriers CSK (cost per seat km) and their ability to charge per available seat, the more competition the less the tolerance for high fares and the greater loads required to break even. Flight crew would most likely not know what profit a flight is generating. If there is a high amount of subload a 100% load may not generate any profit on that sector at all.

I would imagine that the difference in block time for the e-jet vs the Q400 would not be noticeable on short sectors around 200nm, but the jet would consume far more fuel for its trouble.

speedjet
12th Feb 2009, 10:13
Why would I want to leave the Link and go to VB to fly a Jungle Jet. At least at the Link I can be pretty confident that I will still have a job in 12 months time.

Besides, if VB is so great, why do most who have made the switch in recent times wish they had stayed.


As I'm one of the ex Link pilots who made the recent change to VB, I am very happy with the move and most of the ex Link guys I speak to also agree. How can we complain about getting a minimum of 11 days off per roster with the most I've had being 17 off and getting paid overtime when we do work a big roster.

With reference to speeds:
Dash 8-400: Climb 210ias reducing 5kts per 1000ft above 15000ft, Cruise: 345tas if doing the company thing, Descent 274ias above 10000ft then 235ias till 10nm.

Ejet: Climb 250ias till 10000ft then 290ias/.75, Cruise 450tas/.78, Descent 280ias/.78 till 10000ft then 250ias till about 13-15nm

It also depends on who is flying it as well.

Bring on the Townsville overnights. Brewery here we come.

Eastwest Loco
12th Feb 2009, 10:58
I may and most probably be either misinformed or totally out of touch, but the new routes seem to be marketing hopefests. CBR ex and to Tas is a waste of time, and the Northern feeder routes - well let's see.

Is this the utilisation of Jungle Jets that were not required but had to be taken delivery of due to contracts? Hope not.

Whatever way you swing this, one thinks that DJ Shambles Planning may be clutching at straws.

Best all EWL

THE ORACLE
12th Feb 2009, 19:48
Spot on EWL. Regardless of the equipment used the objective of all businesses (airlines and otherwise) is to make a good profit for the owners in order to stay in business.

If demand for the service is weak and the cost of providing the service is expensive the likelihood of making that profit is questionable.

If there is a serious competitor offering a similar service over the same network at a cheaper cost and can price accordingly, then many many customers eventually choose the most convenient (frequent) and cheaper option. As always, time will tell.....

HOBAY 3
13th Feb 2009, 21:24
EWL,

CBR ex and to Tas is a waste of time

In the press release, DJ are saying that they are getting the connecting pax currently anyway. It is only an E-Jet remember, probably an E-170 so only 70 seats per day. The regular fares on the HBA-CBR are the same as the current connecting fares, so how can you lose money when the people are travelling anyway? Especailly when the non-stop is only 1hr 40min, as opposed to 2:15 flying time on the current connecting flights (1:15 HBA-MEL plus 1:00 MEL-CBR), so an extra 35 mins of fuel burn. Plus two climbs (where most of the fuel is burnt), in addition to two sets of landing fees, taxes etc on the connecting flight, no need to connect baggage, nor to delay aircraft so people can make their connections etc. In short, it is way cheaper for DJ to transport a passenger from HBA-to CBR on the non-stop than it is to connect - but they are charging the same prices and so will make more money; not to mention pilfering passengers off QF and also growing the market. :ok:

Then again, I suppose you would think it was great if they instead did a HBA-DPO-CBR and then continued the milk run all they way up the NSW and QLD coasts because then they could sell so many more sectors and it would make so much more money!!! :mad:

Goldfishinabowl
13th Feb 2009, 22:26
Don't want to sound like a whinger, but I wish it was Launceston. Hobart's several hours drive from my main Tassie destination when travelling from Canberra.

43Inches
14th Feb 2009, 02:10
Hobay, the equation is not so simple.

Whilst the direct flight may offer cost savings to Virgin they still need to fill the aircraft to take advantage of that cost saving. In the past they have reasoned that they can not fill a 737 so the route has not been active but they must think now they have a good chance of filling the e-jet.

A knock on effect is that effective load factors on the service from HBA-MEL and MEL-CBR will drop as a result of reduced connecting pax. These passengers helped increase load factors and supplemented income on the routes. Definately VB must be hoping to take some QF/J* & tiger pax who would have to connect through Melbourne on possibly cheaper fares.

Thylacine
14th Feb 2009, 10:01
It's the reservations stats that indicate the need and potential viability of a direct service. Taking passengers off two connecting flights frees up more seats to be sold on those sectors and saves handling costs at expensive connecting points. More a case of a glass half full than half empty. The Embraer may be a real cost saver for Virgin Blue especially when loads drop during off peak times on trunk routes, or on flights to tourist destinations subject to vagaries of current economic climate.

airtags
14th Feb 2009, 10:16
not entirely convinced of the economic rationale ........I think propensity ex TSV is a little over rated and the offset yeilds on other Tassie flights might need a few schedule changes.

Might also just be one of those desperate tight times where the line between profit and turnover becomes blurred -

still if it keeps Aussie people in flying jobs then give it a run

AT

Eastwest Loco
14th Feb 2009, 11:26
Get over it HOBAY.

The last thing DPO needs is a LCC. We have a perfectly good, if somewhat more expensive service at the moment with connectivity onto international routes on the same fare basis. I am Victorian by birth, and do no share the Tasmanian "what about me" attitude. We get DJ or JQ here and we stand to lose QF Link.

Tasmania to CBR is a very small part of the port pair mix, so where are you coming from? Are Hobartians all going to make a pilgrimage or is there something I am missing?

You are correct in saying it is one cycle as opposed to 2, but with what? THERE IS NO MARKET!!!

The pollies will continue to fit their schedule in around the limited QF services so they can use their Chairmans Lounge and J class.

Tasmania is lucky to be serviced by air at all as it is in general low yield and always has been.

Stupid decisions like HBA CBR will in the long run weaken the appeal of TAs to the LCCs as the numbers will not be good. Not our fault that their call was bad, but it will be detrimental to the overall market on all routes.

As for HBA DPO CBR, give me a break. I have been engaged in designing schedules and aeroplane utilisation for a lot of years prior to my current occupation.

If you have been involved in schedules planning and aeroplane allocation in a domestic jet operator, then well and good.

If not, then shut the :mad: up.

Best all

EWL

43Inches
14th Feb 2009, 20:42
Thylacine, You are assuming of course that there are sufficient direct passengers to maintain load factors. Usually the reason for having connecting routes (hub and spoke) or triangulated flights is to increase the net passenger loads from what was unsustainable to reasonable profit, regardless of the incured extra cycle costs. VB seems to be having a go at hub busting, a catch phrase used in the states ever since the first RJs appeared, with very mixed results. One result is total pasengers numbers increase and all are happy (but where do these extra passengers come from), the other is a drain on hub passengers to a point where all services become marginal. Its nice to think that when a 737 can not be filled that an E-jet will take its place increasing loads, however what does the 737 now do? It will still cost a stack of cash to sit idle.

The fact that a lot of these flights are once a day shows a mixed commitment effort as well, almost a testing the water attitude which would agree with EWLs' view that an unsure marketing/scheduling department is feeling for extra passengers to utilise an oversupply of aircraft.

Stationair8
15th Feb 2009, 00:28
What time of the day is the Camberra to Hobart service running?

Most politicans like to fly out late Sunday afternoon or early Monday morning after spending quality time with the family and the constituents!!

As EWL pointed they are only interested in Qantas, the members lounge and those ever important frequent flyer points.

Sunstar320
15th Feb 2009, 00:45
Anyone else think these services are overpriced from what they should be?? $149 on sale between CBR-TSV seems a little high to me...and this isn't even full price..

Here are the schedules anyway.

Canberra – Hobart

Dep-1045
Arr- 1215

Hobart - Canberra

1245
1425

Canberra – Townsville

0915
1200

Townsville - Canberra

0915
1200

Townsville – Gold Coast

1230
1415

Gold Coast - Townsville

1445
1650
Townsville – Cairns

0630
0725

Cairns - Townsville

0755
0845

Townsville – Rockhampton

1730
1845

Rockhampton - Townsville

1915
2030

alangirvan
15th Feb 2009, 05:55
I would have thought the idea of flights to/from Canberra is to get people to/from meetings. No, not just politicians. The politicians are tiny fraction of the flying market. The flights carry Canberra government people from the Government Departments, and the flights into Canberra carry Business people going to visit those Government Departments.

Flights into or out of Canberra in mid morning will not carry many business people. I would guess that a lot of people from Tasmania going to Canberra will still catch the first flight of the day, through Melbourne, so that they can get into a meeting by 10 am. They will want to leave Canberra about 5pm. Day return Business Travel is about trying to avoid hotel costs, and mid morning flights will not achieve that. The mid morning flights may be good for Canberra people who want a holiday in Tasmania, but will the market fill a daily flight?

Canberra to Townsville might get some traffic if Virgin Blue has done a good job of winning some Government Travel Contracts. Canberra people need somewhere warm to go during winter, but daily?

HOBAY 3
15th Feb 2009, 07:05
Get over it HOBAY.


Sorry that you didn't pick up on the jocular/wind up nature of the second paragraph in my previous post EWL, but looks like I've got a bite! :ooh:

You and I have been debating the viability of services to Hobart for at least five years on this board with differing opinions. We've had similar debates in the past when DJ launched HBA-BNE, then again when they launched HBA-ADL, and now with HBA-CBR. Given that DJs HBA-BNE and HBA-ADL daily flights are thriving, then I'd have to say that the score is 2-0 to me, although you'll probably beg to differ :).

As for the HBA-DPO-CBR, well, a classic wind-up given your frequent harking back to the days of the old F28 HBA-DPO-SYD services! Sooner or later more destinations will be lauched from Hobart (hopefully NZ, OOL, PER), so maybe you can get on the scoreboard then :D.

topend3
15th Feb 2009, 09:09
Is anyone aware of whether these routes will be using currently unused capacity, or will they be making some cuts on other routes to deploy aircraft to these new ones? Do they have any more E-Jets slated to arrive between now and April 6?

Eastwest Loco
15th Feb 2009, 10:35
Point (and bait) taken HOBAY.

The HBA DPO SYD OOL BNE CNS EW74/75 was a very profitable run due to its timing for the business traffic.

The worst thing was trying to keep the Southbound on time as it was quite often the aeroplane ex NLK that was assigned to EW75 ex SYD. It had to be Customs cleared, dragged from T1 to T2, have the liferafts pulled and the 1CDE seats reintalled, then fight its way out of SYD traffic.

The F27 ex MEL would usually be close to time so the tranships MEL DPO HBA and SYD DPO WNY would come into play.

I will give you HBA ADL and HBA BNE (The LST BNE also attracts a fair slice of traffic from us on both carriers, but DJ wins hands down with schedule) but I have doubts with HBA CBR. May be able to pull one back with that. I have trouble getting my head around the potential yield on the runs though, and would love to be privy to the P & L on these runs.

Some of the Northern shorthauls worry me too. An early morning return with no late day reciprocal or VV. Not the way to retract higher yield business traffic.

Time will tell I guess.

Best regards

EWL

HOBAY 3
15th Feb 2009, 20:21
Is anyone aware of whether these routes will be using currently unused capacity, or will they be making some cuts on other routes to deploy aircraft to these new ones? Do they have any more E-Jets slated to arrive between now and April 6?

Could be either topend. On one hand, the press release says that jets are being re-deployed onto these routes; but on the other hand, the NS09 schedule begins on March 29, where as these services start over a week later on April 6, so that would suggest new aircraft.

Given that it is less than 6 weeks before the NS09 schedule is operational, I am perplexed as to why both DJ and JQ have yet to finalise loading all the flights into their booking engine. JQ especially with the first week of the schedule where despite HBA and MEL being in the same time zone, two of the flights are schedules to take 2:10, the others 1:10, while the return services have two that take just 0:10, the others 1:10!

I have trouble getting my head around the potential yield on the runs though, and would love to be privy to the P & L on these runs.


EWL, one point that I don't understand about yield managment is this. Any time viability of routes is talked about, yield and business travel always comes up. I think that the reality is that significant numbers of high yield fares are only going to be sold on early morning or late evening flights. But doesn't every aircraft in the fleet operate a service somewhere around lunchtime where there are not going to be significant numbers of high yield fares? So unless you are going to have aircraft operating two sector days (!), then your airline model is going to have to cope with making money on lunchtime flights. It is the same for every route in the network.

I don't know exactly what DJ are planning with this new strategy; but if I were doing it, I would change the current CBR-OOL-CBR to operate in the slot they will be doing the CBR-HBA-CBR (better for leisure travellers), then at 19:45 (where the CBR-OOL-CBR currently goes), do a CBR-HBA, overnight the jet in HBA, and go back first thing in the morning. This aircraft could even do say, HBA-CBR-OOL-TSV-OOL-CBR-HBA? I realise there are other issues such as crewing, availability of bays, other aircraft rotations etc that I have not considered as I am not privy to that information. As you say, Time will tell I guess. :)

Southern handler
15th Feb 2009, 23:25
I know both airlines (not tiger)get a lot of thru traffic to HBA from CBR that's via MEL at either ends of the day but also via SYD around the middle of the day - I think the big thing here will be the timing not the potential

Skybus_319
19th Feb 2009, 20:42
Is this true? I don't know whether to believe you Skybus_319 given that it is your first post! The flights have disappeared from the booking engine, but so have plenty of others (like some CBR-ADL for example). Given that DJ are still updating their schedules for NS09, I don't think we can say that the flights are gone yet. Well, I hope not anyway; EWL will be ramming humble pie down my throat if they do go

Well, I was booked to fly to Hobart in June, but then got the email about the flight being no longer. So I called them etc.. and they put me via Melbourne in the end, but I got a refund and spent $29 for Tiger to get me there...

Things will get more tough more Virgin if they want to raise fares, and say goodbye to these discount fares. Their competitors will just keep on slashing while Virgin are left to rust.

fritzandsauce
19th Feb 2009, 22:32
Peoples when checking to see if flights exsist, don't use the booking engine, go to the schedule pages they will show the flight there (cos if the flights full or fares are been updated they won't show in the booking engine) but from sumtime April the Sched pages show no direct flights for ADL-HBA

Do DJ operate 737's on the ADL-HBA route? ... To just drop the route without at least trying a smaller a/c or a frequency reduction for the quieter winter months suprises me (presuming winter is quieter)

apacau
20th Feb 2009, 00:44
Hi Titan

Your dummy booking for Tiger will only show those pax who have chosen to pay extra to reserve seats. Most punters on the short flights won't pay the $$ to choose their seat.

I've done MEL-CBR a number of times and the number of reserved seats is often under 10, even if there is 120-150 pax on the flight.

Anecdotally then, 20% of seats allocated on ADL-HBA, will probably equate to a pretty full aircraft!

Would be interested in hearing from someone who actually knows something as to what the TT loads are looking like, though, esp on the new ADL flights.

Titan Driver
20th Feb 2009, 00:54
Thanks apacau.